The above video and audio podcast has been generated by Google Notebook based on the following text:

Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing

Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies.

Some of the additional spinoff books in Jay’s series (many with co-authors) include:

The Guerrilla Marketing Handbook

Guerrilla Marketing for the New Millennium

Guerrilla Marketing on the Front Lines

Guerrilla Marketing Remix

Guerrilla Marketing in 30 Days

Guerrilla Social Media Marketing

Guerrilla Marketing on the Internet

Guerrilla Marketing for Free

Guerrilla Marketing and Joint Ventures

Guerrilla Marketing During Tough Times

Guerrilla Marketing for Coaches

Guerrilla Marketing for Job Hunters

Guerrilla Marketing for a Bulletproof Career

Guerrilla Marketing for Writers

Guerrilla Marketing for Consultants

Guerrilla Marketing for Financial Advisors

Guerrilla Marketing for Franchisees

Guerrilla Marketing: Put Your Advertising on Steroids

Guerrilla Marketing Job Escape Plan

Guerrilla Marketing to Heal the World

Guerrilla Marketing Excellence

Guerrilla Facebook Marketing

Guerrilla Business Secrets

Guerrilla Time: More Time in Your Life

Guerrilla Selling

Guerrilla Publicity

Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series.

Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers.

But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The 40-minute podcast episode above is adapted and expanded from the posted information about Guerrilla Marketing featured below. You can read the article below, but you will get so much more if you actually listen to the audio podcast above. It is well worth your listen.

Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing

Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies.

Some of the additional spinoff books in Jay’s series (many with co-authors) include:

The Guerrilla Marketing Handbook

Guerrilla Marketing for the New Millennium

Guerrilla Marketing on the Front Lines

Guerrilla Marketing Remix

Guerrilla Marketing in 30 Days

Guerrilla Social Media Marketing

Guerrilla Marketing on the Internet

Guerrilla Marketing for Free

Guerrila Marketing and Joint Ventures

Guerrilla Marketing During Tough Times

Guerrilla Marketing for Coaches

Guerrilla Marketing for Job Hunters

Guerrilla Marketing for a Bulletproof Career

Guerrilla Marketing for Writers

Guerrilla Marketing for Consultants

Guerrilla Marketing for Financial Advisors

Guerrilla Marketing for Franchisees

Guerrilla Marketing: Put Your Advertising on Steroids

Guerrilla Marketing Job Escape Plan

Guerrilla Marketing to Heal the World

Guerrilla Marketing Excellence

Guerrilla Facebook Marketing

Guerrilla Business Secrets

Guerrilla Time: More Time in Your Life

Guerrilla Selling

Guerrilla Publicity

Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series.

Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers.

But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The above podcast features a discussion generated by https://notebook.google.com to summarize the information included in the introduction to this book. Note how Google Notebook expands the topic and develops it into a discussion between two people.

I think Google Notebook did a wonderful job of expanding the article I wrote about What Is a Landmark Book? It provides a little different perspective that the one I wrote about in the previous article showcased below.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Let this song inspired you to always stay positive, work hard, and make it happen. All through choosing joy!

Choose Joy lyrics

Today I chooseI choose peace over worryI choose faith over fearI choose to see the good

Stay positiveWork hardMake it happenChoose joy

Happiness is a directionIt is not a destinationDo what makes your soul shineDon’t forget to be awesome

Stay positiveWork hardMake it happenChoose joy

Life is better when you’re laughingYour strength does not comeDoes not come from controlYour strength comes fromFrom how you respondThe best is yet to come

Stay positiveWork hardMake it happenChoose joy

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

This is a country ballad version of Robert Frost’s famous poem, Two Roads Diverged in a Yellow Wood. His ultimate advice: Take the road less traveled by, and that will make all the difference.

I have often followed this advice in writing books as well as in marketing books. It’s fun and often profitable to take chances via alternative options, to go in directions different from what every other author or marketer is doing. It helps you stand out.

Two Roads Diverged in a Yellow Wood lyrics

Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth;

Then took the other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted wear;Though as for that the passing thereHad worn them really about the same,

And both that morning equally layIn leaves no step had trodden black.Oh, I kept the first for another day!Yet knowing how way leads on to way,I doubted if I should ever come back.

I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference.

I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Stories and Truth is a country ballad adapted from various quotes written by novelist Orson Scott Card.

Use this song as inspiration to write your story and share the truth. Stop walking pass all the story ideas you run across every day.

Stories and Truth lyrics

Everybody walks pastWalks past a thousand story ideasEvery day, every dayGood writers are the onesWho see five or six story ideasEvery day, every dayMost people don’t see any

The most important trainingIs to experience life as a writerQuestioning everythingInventing multiple explanationsFor everything, all thingsIf you do thatThe other things will comeIf you don’tThere’s no hope for you

Most of us read these storiesThese stories we know are not trueBecause we’re hungryFor another kind of truthThe mythic truth about human natureThe most specific truth of allOur own self-storyOur own story

Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space

Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The following song is based on a number of quotations from Dwayne “The Rock” Johnson, a wrestler and an actor. I arranged the quotes in a way to make them play better as a song. If you want success, work hard, be good, and run towards that main thing that inspires you every day.

The Secret to Success lyrics

What I have learned through experienceIs that I need to keep the main thingAnd the main thing for meThe thing that in the morningI swing my legs out of bedAnd I run towardsIt is creatingIt is artIt is storytelling

You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard

Success isn’t overnightIt’s when every dayYou get a little betterBetter than the day beforeIt adds up, it adds up

I’m always askedWhat’s the secret to success?But there are no secretsBe humbleBe hungryAnd always be the hardest workerThe hardest worker in the room

Check your ego at the doorThe ego can be a success inhibitorIt can kill opportunitiesIt can kill success

You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

You can learn a lot about writing and marketing by listening to this song. The key tip: Catch people being good and then let them know you’ve seen them doing good. This song is adapted from an article by Andrea Widburg in American Thinker (https://www.americanthinker.com/blog/2026/08/if-you-love-someone-tell-them-and-be-specific).

Catch People Being Good

Every day is a good daySome days are better than othersI win in all the ways that countFamily and friendsGood enough healthReasonable material comfortA fulfilling jobI never tire counting my blessings

This I know is trueIt’s incumbent on all of usTo catch those we love being goodAnd tell them that we love them

The happiest people in America:Men who are married andWomen with childrenParenting is toughBut the rewards are unparalleledChildren give life purpose

Here’s my life philosophyCatch people being goodIf they’re close to youTell them you love themTell that to them whenever you canDon’t be shyDo it often

You’re a good personYou are thoughtfulYou are kindYou make my life happierI see youI value what I see

Don’t reach the end of your lifeRegretting the things you did not sayCatch people being goodBecause that makes their world betterAnd that makes your world better

If you love someoneTell them you love themTell them oftenBe specificAnd tell them again

If you love someoneTell them you love themTell them oftenBe specificAnd tell them again

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.