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Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing

Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies.

Some of the additional spinoff books in Jay’s series (many with co-authors) include:

The Guerrilla Marketing Handbook

Guerrilla Marketing for the New Millennium

Guerrilla Marketing on the Front Lines

Guerrilla Marketing Remix

Guerrilla Marketing in 30 Days

Guerrilla Social Media Marketing

Guerrilla Marketing on the Internet

Guerrilla Marketing for Free

Guerrilla Marketing and Joint Ventures

Guerrilla Marketing During Tough Times

Guerrilla Marketing for Coaches

Guerrilla Marketing for Job Hunters

Guerrilla Marketing for a Bulletproof Career

Guerrilla Marketing for Writers

Guerrilla Marketing for Consultants

Guerrilla Marketing for Financial Advisors

Guerrilla Marketing for Franchisees

Guerrilla Marketing: Put Your Advertising on Steroids

Guerrilla Marketing Job Escape Plan

Guerrilla Marketing to Heal the World

Guerrilla Marketing Excellence

Guerrilla Facebook Marketing

Guerrilla Business Secrets

Guerrilla Time: More Time in Your Life

Guerrilla Selling

Guerrilla Publicity

Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series.

Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers.

But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot

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