Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

Is your house full of leftover Halloween candy, and your brain won’t stop thinking about it? In this episode, I explain why your brain is wired to overvalue immediate rewards, how fear of fat gain turns normal cravings into obsession, and why we treat our future selves like strangers. Then I teach you Run the Tape, the future-self visualization tool I use with my clients, and share how I used it myself to get out of bed for a workout. Plus: a sneak peek at my new holiday group program, launching to newsletter subscribers on Wednesday, November 4th.

Want first access to the holiday program? Join my email newsletter: https://snowy-mountain-68441.myflodesk.com/newsletter

Interested in 1:1 coaching? Get in touch: Web: framenutrition.co Email: aimee@framenutrition.co IG: @coachaimee.nutrition

I just got back from a restful 20th anniversary trip to Baja California with my husband, Steve. In this episode I walk you through exactly how I used the same tools I teach my clients, and I’m being honest about where I failed.

You’ll hear:

• Why I chose not to diet before the trip, even at the higher end of my happy weight
• How I used body image flexibility and defusion when I didn't like how my body looked in the full-length mirror in our hotel room
• How I used the pleasure scale and “the wanting matching the liking” to plan one special anniversary dinner and eat balanced the rest of the time (hello, fresh grilled fish tacos and ceviche)
• The “future self” exercise that gave me permission to nap every day without guilt
• And my biggest failure on the trip...

This episode is for you if you want to enjoy vacation, eat with flexibility and still treat your body like it matters, without the all-or-nothing swing. Failing well is a skill, and it can be learned.

Mentioned in this episode: Episode 26, “Liking Your Body on Vacation, Part One.”

Want my personalized support? I’d love to work with you 1:1. Reach out here:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

Work with Aimee:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

While I’m away on vacation (and enjoying a head cold without a voice), please enjoy this replay of one of my most popular episodes, all about your inner critic.

You know the voice. It pipes up after a “bad” meal, when you catch your reflection, or when you’re getting dressed, and it sounds a lot like the truth. In this episode, I explain where that harsh inner voice comes from, why it’s actually trying to protect you, and why criticizing yourself into change almost never works. Drawing on compassion-focused approaches to behavior change, I share how to recognize your critic when it shows up, separate its voice from your own, and start responding with a kinder, steadier inner coach. This isn’t about lowering your standards. It’s about creating the conditions where real, lasting change becomes possible.

If you’ve ever felt like you’re your own worst enemy with food or your body, this one’s for you.

Join my free workshop: The Problem Is Not Your Plate

📅 Tuesday, October 6, 2026 🕕 6pm Central / 7pm Eastern 💻 Live on Zoom (I'll send the replay to everyone who registers)

In the workshop, I'm going deeper into the behavior patterns and brain tools that help you change how you eat without white-knuckling it.

👉 Register here: The Problem Is Not Your Plate

Connect with me Instagram: @coachaimee.nutrition Website: framenutrition.co

"Motivation is garbage, just be disciplined." You've heard it from the fitness crowd. But that's not how behavior works. Your thoughts create your emotions, and your emotions drive your actions. That means the way you feel about eating well matters a lot.

In this episode, I explain why your brain defaults to temptation. It wants the seven cookies today and doesn't care about fat loss a few months from now. Then I share the brain tool that helps you zoom out and choose differently: the Dreamy Why.

Join my free workshop: The Problem Is Not Your Plate

📅 Tuesday, October 6, 2026 🕕 6pm Central / 7pm Eastern 💻 Live on Zoom (I'll send the replay to everyone who registers)

This episode is just the starting point. In the workshop, I'm going deeper into the behavior patterns and brain tools that help you change how you eat without white-knuckling it.

👉 Register here: The Problem Is Not Your Plate

Connect with me Instagram: @coachaimee.nutrition Website: framenutrition.co

If you're the person who crushes every goal at work, runs the household like a well-oiled machine, and still can't figure out why food feels like a constant fight, this episode is for you.

I'm digging into why high achievers struggle with eating well. It usually isn't a lack of knowledge. It's that the same suffering-equals-success mindset behind your career backfires when it comes to your body. I talk about why strict diets and SMART-goal-style fat loss lead to the restrict-and-rebound cycle. I also share the two belief shifts that make lasting change possible.

In this episode:

• Why food is simple, people are complicated, and fat loss is brain work, not food work
• The "executive eating pattern"
• Why timelines, goal weights, and "after photos" set you up for the wrong mindset
• Shifting your motivation from threat to caretaking, so it's something you can keep doing forever

Happy Eating 💋

Join my FREE LIVE Masterclass: The Problem Is Not Your Plate

for people with Type A personalities who excel at everything but food. If you're disciplined in every part of your life but your weight, you don't need more food facts, You need to work with your brain to do what you know you should be doing already.

🔗 Sign up Here!

Web: framenutrition.co

Email: aimee@framenutrition.co

Want more of me? Join my email newsletter ❤️

IG: @coachaimee.nutrition

Feel out of control with food while thriving in every other area of your life? You might be an insecure overachiever.

In this episode, Aimee explores how the same personality traits that drive high achievement:(perfectionism, people-pleasing, external validation-seeking, and intolerance for uncertainty) wire your brain for food noise and obsessive eating patterns. She shares her own chronic pain story and reveals why willpower never worked for her (and probably won't for you either).

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

Want more of me? Join my email newsletter ❤️

IG: @coachaimee.nutrition

And I'd love to hear from you!

We all have a story about the scale. For some of us that number can end a day before it's begun, decide whether we eat, or convince us we've failed when every other metric says we're winning. This week I want to talk about what's really going on when the scale has that much power over us, because I promise it isn't about the number.

I get into why "just stop weighing yourself if it upsets you" is hiding from the problem instead of solving it, why knowing all about water retention still doesn't stop the spiral, and how your brain quietly turned a goal weight into a stand-in for safety. Then I walk you through the actual brain work that loosens the grip that number has on you.

If the scale has ever made you cry, refused to live in your house, or ruined a doctor's appointment, this one's for you.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

Want more of me? Join my email newsletter ❤️

IG: @coachaimee.nutrition

And I'd love to hear from you!

Calories have a terrible reputation, and it's costing us. This week, I make the case that calories deserve a PR revamp: they're not the enemy, they're your body's life force. I'll get into why almost everyone under-counts what they eat, why that's a design feature of being human rather than a personal failing, and why it's actually good news if fat loss comes down to calories and not your hormones. Compassion-first, shame-free, and backed by the research.

The research (sources)

• Lichtman et al. (1992) — obese subjects under-reported intake by ~47% and over-reported exercise by ~51%; metabolic rates were normal. NEJM. https://pubmed.ncbi.nlm.nih.gov/1454084/
• Champagne et al. (2002) — registered dietitians under-reported by 223 cal/day; non-experts by 429 cal/day. J Am Diet Assoc. https://www.jandonline.org/article/S0002-8223(02)90316-0/abstract
• Bajunaid et al. (2025) — largest doubly-labeled-water dataset to date; the general population misreports intake by ~27%. Nature Food. https://www.nature.com/articles/s43016-024-01089-5
• Storz & Ronco (2025) — among 18,150 adults, dieters under-reported nearly twice as often as everyone else (23% general population vs. 44% of low-carb dieters). Current Developments in Nutrition. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12538426/
• Tooze et al. (2004) — fear of negative evaluation was a top predictor of under-reporting, especially in women. Am J Clin Nutr. https://pubmed.ncbi.nlm.nih.gov/15113717/

A note before you listen

This episode talks about calories directly, including the small bites and tastes that add up over a day. It's meant to take the fear out of the subject, not add to it. But if numbers are a tender spot for you right now, take what serves you and leave the rest.