Episodi

  • HUB 489: AUTHOR PANEL - David T. Norman, Kim Groshek & Laura Ballerini
    Jan 26 2026
    You've written your book. You've put in the work. Now you're ready to see it in readers' hands, and that's a huge milestone worth celebrating. But here's what many authors don't realize: publishing your book is just the beginning. The real work? It's building momentum, connecting with your ideal readers, and turning your book into a tool for long-term business growth. That's where strategy comes in. I help entrepreneurs create intentional book launch plans—starting with clarity on who your readers are and how to reach them from day one. Through virtual launch events, personalized outreach, and content that builds trust, we'll make sure your book becomes a revenue generator, not just a project that you forget about. If you're ready to turn your book into a business asset, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let's discuss how to leverage your book to expand your influence and connect with the right people. Head to www.BookLaunchBrainstorm.com to get started. And now, let me introduce today’s panelists: David Norman wrote “Supercharge: A New Playbook for Leadership,” a practical playbook for leading in real-time, clarifying priorities, making better decisions under pressure, aligning teams around measurable outcomes, and turning strategy into execution with simple, repeatable rituals that managers can actually use. Kim Groshek wrote “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy,” a practical guide to harnessing intentional pauses, sleep, and subconscious processing to make clearer choices, reduce overwhelm, and perform better so you can build a legacy with purpose-driven action. Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a collection of vivid, personal essays from a veteran designer showing how art, design, and everyday rituals—family traditions, music, nature, even grief—become practical fuel for creativity and leadership, helping you see differently and make better creative choices. Please join me in welcoming David, Kim, and Laura. In this episode, we discuss the following: 🟠 Redefine Success Beyond Sales: How shifting from rankings and units sold to conversations and reader responses changes what “working” looks like for business books 🟠 Use Reviews as Proof, Feedback, and Fuel: Why reviews influence buying behavior, how verified purchase reviews help, and what it feels like to learn what readers are taking away 🟠 Make Collaboration a Growth Strategy: How the Kindle Flash Sale creates shared visibility, LinkedIn Lives, and author-to-author momentum that extends beyond the promo window 🟠 Price Promotions Without Devaluing Your Work: Why a temporary 99-cent price can be a smart reach play, especially when the book is one piece of a larger ecosystem 🟠 Write for Transformation, Not Information: Why readers need permission and a clear path, plus practical ways to help them act, including scripts, discussion guides, workbooks, and bonus content Links for David T. Norman LinkedIn and YouTube. www.davidtnorman.com “Supercharge: A New Playbook for Leadership” Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy.” Links for Laura Ballerini LinkedIn and Instagram www.badass-ballerini.com and www.blubrown.com “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places” Robbie’s Resources Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 min
  • HUB 488: AUTHOR PANEL - Daria Rudnik and Rhodes Perry
    Jan 19 2026
    Creating a business book that truly makes an impact takes more than just writing. It requires a thoughtful strategy and having the right people in your corner. You don’t have to figure it all out alone. That’s exactly why I built the Biz Book Pub Hub, a resource ecosystem with dozens of expert partners who help entrepreneurial authors turn big ideas into powerful books. Whether you’re drafting your first chapter or preparing to launch, the Hub offers expert guidance on writing, editing, publishing, launching, and marketing strategies to help you achieve your goals. And our free networking events connect you with fellow authors and collaborators who understand the author journey. If you’re ready to get the support you need, check out all of my author resources at www.BizBookPubHub.com. Now, I’m excited to introduce today’s panelists: Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” your go-to guide for transforming a team that depends on you into one that thrives without you—offering a proven, people-first framework to reduce burnout, reclaim your time, and lead with lasting impact. Rhodes Perry wrote “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace,” which challenges leaders to go beyond diversity checklists and create workplaces where everyone feels like they belong—offering bold insights, real-world stories, and an actionable framework to transform exclusion into connection and culture into community. Please join me in welcoming Daria and Rhodes. In this episode, we discuss the following: 🟠 Define Who the Book Is For: How writing for overloaded leaders, organizational leaders, and people leaders shapes the content, examples, and outcomes 🟠 Build Trust Before You Talk Belonging: Why safety and trust are prerequisites, and how “belonging” is being used (and challenged) in a shifting DEI landscape 🟠 Use Community to Expand Reach: How summits and thought-leader collaborations can build trust, grow a list, and create ongoing visibility for the work 🟠 Treat Reviews as a Strategic Launch Step: Why a launch team and early reviews matter before driving traffic to an Amazon page, plus ways to think about outreach to professors and universities 🟠 Invest in the Right Support and Pace Yourself: The value of developmental editing, getting clear on strategy earlier, and using “FOCUS” to stay on track (Finish One Course Until Successful) Links for Daria Rudnik LinkedIn and YouTube. www.dariarudnik.com “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time” Links for Rhodes Perry LinkedIn, Instagram, and YouTube. www.rhodesperry.com “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace” “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Other Resources Listen to my episode with Jenn T. Grace, publisher of Publish Your Purpose. Learn more about Publish Your Purpose. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 min
  • HUB 487: AUTHOR INTERVIEW - AJ Harper
    Jan 12 2026
    What does it take to write a book that truly changes lives—yours included? Today’s guest has made it her life’s work to help authors do exactly that. As a publishing strategist and developmental editor, she’s guided everyone from first-time writers to New York Times bestselling authors with millions of copies sold. Her approach goes far beyond the mechanics of writing—it’s about crafting a must-read that builds connection, credibility, and community. She’s been the writing partner behind ten books with author Mike Michalowicz, including “Profit First” and “Clockwork.” As the Head Writing Coach for Heroic Public Speaking, she has helped thought leaders, scientists, and speakers from Harvard, Yale, and TEDx Cambridge bring their big ideas to the stage with clarity and heart. The authors she coaches learn how to develop transformational manuscripts that make an impact and leave a legacy. Please join me in welcoming AJ Harper. In this episode, we discuss the following: 🟠 Start With Who You Want to Serve for the Next Five Years: A practical “who” question that anchors your book idea, your message, and the problem (or desire) you’re truly addressing. 🟠 Treat Your Book as Part of Your Ecosystem: How the right book connects to what you want to speak about, coach about, and build in your business over time. 🟠 Use Books to Triage and Clarify What Comes Next: Why writing multiple books can be part of the path, and how a diagnostic lens can help you see what the “real” book is. 🟠 Invest in Book Development and Editing: A candid reminder that skimping here often creates bigger problems later, even if your marketing is strong. 🟠 Stop Chasing Vanity Metrics: Why expensive plays like bestseller campaigns, big displays, and billboards can distract from what actually moves your business forward. 🟠 Build a Launch Team of Likely Prospects and Referral Partners: A launch approach that prioritizes written reviews and real post-launch momentum over short-lived status wins. Links AJ Harper on LinkedIn, Instagram, and YouTube. www.ajharper.com Don’t Write That Book podcast (with Mike Michalowicz) “Write a Must Read: Craft a Book That Changes Lives, Including Your Own” Books mentioned in this episode: “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz “Clockwork, Revised and Expanded: Design Your Business to Run Itself” by Mike Michalowicz “Fix This Next: Make the Vital Change That Will Level Up Your Business” by Mike Michalowicz “Alignment: A Montessori Approach to Reimagining Work-Life Balance” by Katie Keller Wood “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness” by Marcia Dawood “Joyspan: The Art and Science of Thriving in Life’s Second Half” by Dr. Kerry Burnight Other Resources Learn more about the National Speaker Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 min
  • HUB 486: AUTHOR PANEL - Antonio Valles and Kathy Sparrow
    Jan 6 2026
    When you write a book, you're not just sharing your knowledge, you're planting the seeds for long-term growth. Your book can open unexpected doors: attracting ideal clients, boosting your visibility, and positioning you as a trusted authority in your space. But to make that kind of impact, you need more than a finished manuscript—you need a strategy that helps your book connect with the right people and lead them back to your business. That’s exactly why I started the Biz Book Pub Hub. It's a free resource where experts, authors, and writers come together to support each other through every stage of the book journey—from blank page to book launch and beyond. You can explore all of it at www.BizBookPubHub.com . Today, I’m excited to introduce two incredible authors: Antonio Valles wrote “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business,” a hands-on guide for professionals ready to level up their speaking skills and use presentations as a tool for building authority and closing more business. Kathy Sparrow is the author of “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” a book packed with powerful tools and insights to help leaders inspire their teams and create lasting organizational success. Please join me in welcoming Antonio and Kathy. In this episode, we discuss the following: 🟠 Author Credibility and Client Attraction: Discover how publishing a well-crafted business book instantly boosts your authority, leads to more inbound inquiries, and helps ideal clients connect with your expertise. 🟠 Navigating the Inner Critic: Hear real stories about overcoming perfectionism, procrastination, and imposter syndrome. 🟠 Leveraging Book Marketing Collaboratively: Find out why a vibrant author community, strategic launches, and cross-promotion events like Kindle Flash Sale are key to lasting visibility and bringing in reviews, not just one-day bestsellers. 🟠 Lining Up Your Book with Your Business: Learn actionable tips for driving readers from your book directly to your speaking, consulting, or coaching pipeline—using bonus content, links, and clear calls-to-action inside your book. Links for Antonio Valles LinkedIn and YouTube. www.antoniospeaks.com “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business” Links for Kathy Sparrow LinkedIn and Instagram. www.awritablelife.com Biz Book Pub Hub Premier Partner “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results” All books by Kathy: https://amzn.to/3WdmJeu Books mentioned in this episode: “All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All” by Seth Godin “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell Other Resources Listen to my episode with Seth Godin. Learn more about Toastmasters. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 min
  • HUB 485: AUTHOR PANEL - Carlo Mahfouz and Michelle Tillis Lederman
    Dec 16 2025
    Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have considered. Many authors find that beyond book sales, their work leads to speaking engagements, networking breakthroughs, consulting roles, and other unexpected ways to grow their influence. Your book can position you as an expert, a thought leader, and a sought-after voice in your industry—all while building meaningful connections with those you can impact most. But you need to be ready to seize these opportunities. It’s why I work with authors to develop strategies for maximizing the impact of their books—so every opportunity is met with intention and purpose. Want to talk more about how your book can open doors? Visit www.BookLaunchBrainstorm.com to schedule a complimentary 30-minute book launch (or relaunch) brainstorming session. Now, let’s dive into the milestones reached and lessons learned by our panelists … Michelle Tillis Lederman wrote “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” to help guide you in building powerful, inclusive relationships that accelerate success, open doors, and create lasting impact, no matter your career stage or goals. Carlo Mahfouz wrote “Reality Check: In Pursuit of the Right Questions” to help leaders, innovators, and curious minds master the art of asking the right questions at the right time, unlocking clarity, self-awareness, and strategic insight in the face of change. Please join me in welcoming Carlo and Michelle. In this episode, we discuss the following: 🟠 Beyond Book Sales: How publishing a business book unlocks speaking gigs, consulting roles, and industry visibility far beyond simple royalties. 🟠 Structuring Abstract Ideas: Ways to transform big, abstract frameworks into relatable stories and repeatable processes for your target audience. 🟠 Community & Collaboration: The game-changing impact of author communities, launch teams, and getting honest feedback before you go to print. 🟠 The Power of Strategic Reviews: Step-by-step approaches to continuously gathering Amazon reviews, leveraging bulk orders for speaking, and making your book a core part of your client engagement. Links for Michelle Tillis Lederman LinkedIn and Twitter. www.MichelleTillisLederman.com www.ConnectorsAdvantage.com “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” Links for Carlo Mahfouz LinkedIn www.realitycheck.institute “Reality Check: In Pursuit of the Right Questions” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 min
  • HUB 484: EXPERT INTERVIEW - Melissa G. Wilson
    Dec 9 2025
    I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today's guest is a powerhouse in the world of thought leadership and publishing—a true connector who helps experts transform their ideas into influential books that make a real difference. She’s built an extraordinary career as both an author and strategist, earning six traditional publishing deals, ten thought leader titles, a New York agent, and even a feature on Oprah. She’s also a Wall Street Journal bestselling author whose award-winning networking books were licensed by major brands like Motorola and Yale’s Graduate School of Business. She founded Networlding Publishing, where she’s guided more than 175 thought leaders through every stage of writing and launching their first books. Along the way, she’s helped global companies like Cisco, Office Depot, and American Express build powerful leadership networks—and even created a thought leader podcast to amplify her authors’ visibility and success. Her passion is helping authors leverage both their books and their relationships to create meaningful impact and lasting influence. Please join me in welcoming Melissa G. Wilson. In this episode, we discuss the following: 🟠 Voracious Reader Becomes Publishing Pro: From childhood book lover to Wall Street Journal bestselling author, early influences can shape your lifelong career in business publishing. 🟠 The Power of Strategic Networking: Learn how partnering with corporate leaders and thought leaders can open doors for your business book far beyond what you could do solo—and the best strategies for building the right alliances. 🟠 Making Authorship Accessible: Get the inside scoop on the “33 Ways” framework—an approachable method for first-time (and reluctant) business authors to quickly write, publish, and market a legitimate, business-focused book that stands out. 🟠 Support Circles & Community: Why launching a business book is never a solo act, how to build authentic author support networks, and the proven impact of community-led book launches on long-term business growth. Links LinkedIn and Instagram https://networlding.com Biz Book Pub Hub Partner “33 Ways Not to Screw Up a Thought Leadership Book” - free ebook “Networlding Guidebook: Building Strategic Relationships Through Networking” All of Melissa’s books on Amazon Books mentioned in this episode: “Make Your Contacts Count” by Anne Baber and Lynne Waymon “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell “All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World” by Seth Godin Other Resources Listen to my episode with Seth Godin. Learn more about Ken Blanchard. Learn more about Malcolm Gladwell. Learn more about Lois Weisberg. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 min
  • HUB 483: AUTHOR PANEL - Dan Gingiss and Marcia Dawood
    Dec 2 2025
    So, your book is out in the world. Are you wondering, “Now what?” That post-launch lull can feel disorienting (I should know, I’m in it right now!). You’ve poured so much into it, but if you don’t have a next step, it’s easy for momentum to fade fast. At the Biz Book Pub Hub, we help you plan for what comes next, whether that’s turning your book into a keynote, a course, or a business development tool. You don’t need to guess. You need a guide. Get plugged in at www.BizBookPubHub.com and keep your book working for you. Our panelists today are here to share what they did before and after their book launch… Dan Gingiss is the author of “Becoming The Experience Maker: Turn Everyday Interactions into Remarkable Customer Experiences,” which shows businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Marcia Dawood is the author of “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness,” which equips you to harness angel investing for social impact, financial gain, and personal fulfillment. Please join me in welcoming Dan and Marcia. In this episode, we discuss the following: 🟠 Bulk Book Sales for Credibility: Discover why selling books in bulk—especially as part of speaking engagements—can supercharge your visibility, showcase your expertise, and open doors to bigger opportunities. 🟠 The Art of Gathering Amazon Reviews: Get actionable insights into creating dedicated launch teams, mastering polite persistence, and breaking through the 100-review milestone to boost your social proof and Amazon algorithms. 🟠 Listening to Readers and Pivoting: See how tuning in to reader feedback revealed untapped needs and led to the next book, plus why your first audience isn’t always your final audience. 🟠 Collaboration and Kindle Flash Sales: Learn the power of author collaborations—like the Kindle Flash Sale—and why strategic partnerships help you reach new audiences, grow your reputation, and generate fresh leads for speaking and consulting. Links for Dan Gingiss LinkedIn, Instagram, and YouTube. www.dangingiss.com “Becoming The Experience Maker (2nd Edition): Turn Everyday Interactions into Remarkable Customer Experiences” Links for Marcia Dawood LinkedIn www.marciadawood.com The Angel Next Door podcast TEDx “Do Good While Doing Well” “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness” Other Resources Learn more about Pirate Ship. Learn more about Speechify. Learn more about the SEC Advisory Committee for Small Business Capital Formation. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 min
  • HUB 482: AUTHOR PANEL - Sophie Lechner and Stacey Larsen
    Nov 25 2025
    What doors could open if you launched your book with a strategy, not just a release date? Today’s panelists are two entrepreneurs who didn’t just publish a book—they launched it with intention. Each followed my launch strategies to build a launch team filled with likely prospects and referral partners, host a high-impact launch event, and turn their book into a business asset. The results speak for themselves: each author received between 71 and 77 Amazon reviews. Nearly every reader left not just a star rating but a written review. This level of engagement sets a book up for long-term discoverability and gives the author more credibility. If you’re wondering what your book could do for your brand—let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. It’s my pleasure to introduce you to two of my clients. In this conversation, they’ll share what worked, what surprised them, and how following my launch strategy opened doors in their business. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a refreshing guide for mission-driven entrepreneurs who want to attract clients naturally—by leading with purpose instead of self-promotion—and transform marketing from a dreaded task into a joyful extension of their impact. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” exploring innovative leadership approaches. It emphasizes the importance of adaptability and self-discovery in fostering effective leadership practices and navigating complex organizational landscapes. Please join me in welcoming Sophie and Stacey. In this episode, we discuss the following: 🟠 Launching for Results, Not Regret: Why having a real strategy (beyond a release date) leads to more reviews, organic reach, and tangible ROI for your business book. 🟠 Building a Launch Team That Sells: Step-by-step tactics to gather a launch team filled with ideal clients and referral partners—and how to guide them to share, review, and advocate for your message. 🟠 Crafting Models That Drive Connection: How both guests distilled years of hands-on experience into memorable, actionable frameworks that help readers and set the stage for business growth. 🟠 From Book to Business Offer: Real-life examples of how a thoughtfully launched book can become the springboard for new programs, offers, and client engagement—plus how to foster long-term discoverability and turn a first book into many. Links for Sophie Lechner LinkedIn www.themagnetmodel.com “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Links for Stacey Larsen LinkedIn www.authenticedge.com “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader” Other Resources Learn more about Simon Bowen. Listen to my episode with Dorie Clark. Listen to my episode with Michael Roderick. Listen to my episode with Bobbie Carlton. Michael Roderick’s G.A.T.E. community Dorie Clark’s Recognized Expert community Bobbi Carlton’s Innovation Women community Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 min