Amazon Ads, DSP and AMC are evolving fast but are they actually driving growth, or just producing more dashboards?

In this episode of Beyond the Listings, we break down what high-impact Amazon advertising really looks like — from in-console Sponsored Ads to DSP, Sponsored TV and Amazon Marketing Cloud (AMC).

Our expert panel share how they’re using AMC and DSP day to day, the mistakes brands make, and how to build a full-funnel strategy that delivers incremental results, not just “nice” ROAS.

• What’s changing in the world of Amazon Ads
• AMC explained: how to actually use Amazon Marketing Cloud
• Turning “too much data” into clear decisions
• DSP beyond awareness: retargeting, LTV, incrementality
• How to test DSP safely (without wasting budget)
• Onsite vs offsite: Sponsored Ads, DSP, Sponsored TV & external traffic
• Using Prime Day & Black Friday insights for future planning
• The biggest mistakes brands make with DSP & AMC
• Sponsored Ads fundamentals: structure, granularity, data-led strategy

Here’s what we cover:

Featuring:

• Josh McNeice - Growth Director, Venture Forge
• Mike Godsiff – Head of Advertising & Media, Venture Forge
• Elfie Brocklehurst – PPC Manager, Venture Forge
• Bill Carter – EMEA Sales Director, Pacvue

🔔 Subscribe to @venture-forge for more expert-led Amazon insights

📞 Want tailored Amazon ad support? Visit ventureforge.co.uk/contact

#AmazonAds #AmazonDSP #AmazonMarketingCloud #RetailMedia #BeyondTheListings #AmazonSellers #AmazonVendors #DigitalAdvertising #EcommercePodcast

Ready for Q4 on Amazon?

In this episode of Beyond the Listings, we break down what really drives success during Amazon’s busiest season. From planning and budgeting to ads strategy and content alignment, our experts share the tactics that help brands stay competitive and profitable through Black Friday, Cyber Monday, and beyond.

✅ When and how to plan for Q4 effectively

✅ Ads strategy: building momentum vs chasing ROI

✅ Managing budgets, bids, and dayparting for maximum impact

✅ Using DSP, AMC, and remarketing to capture every opportunity

✅ Balancing discounts, visibility, and profitability

✅ Aligning content, SEO, and ads for full-funnel performance

🎙 Featuring:

Josh McNeice – Growth Director, Venture Forge

Emma Pickard – Head of Seller Services, Venture Forge

Mike Godsiff – Head of Retail Media and Advertising, Venture Forge

Bella Monton – Global Amazon Advertising Manager, Tetrosyl Group

🎧 Tune in now and subscribe for more insight led episodes

🌐 Want tailored support for your Amazon strategy? Visit ⁠⁠ventureforge.co.uk/contact⁠⁠

#AmazonQ4 #EcommerceStrategy #AmazonSeller #AmazonVendor #AmazonAdvertising #PeakSeasonPlanning #BeyondTheListings #AmazonDSP #AmazonAds #RetailGrowth

Feeling the pressure from your Amazon Vendor negotiations?

In this episode of Beyond the Listings, we tackle the tough talks head-on—from shifting terms and rising fees to internal pushback and relationship strain.

Whether you're deep into your AVN prep or negotiating Vendor terms for the first time, our expert panel shares proven strategies and real-world examples to help you take control of the conversation and secure better outcomes.

✅ Handle co-op and MDF demands strategically

✅ Use data, benchmarking and hybrid models to strengthen your case

✅ Know when to push back—and how to say no

✅ Build better alignment with your Vendor Manager

✅ Use exclusivity and long-term planning to your advantage

🎙 Featuring:

Andy Banks – CEO, Venture Forge

Travis Chappell – Head of Vendor Services, Venture Forge

Chris Khoo – Director, Khoo Commerce

James Prewitt – Head of E-commerce, Paladone

🎧 Tune in now and subscribe for more insight-led episodes.

🌐 Want tailored support for your Amazon Vendor strategy? Visit ⁠ventureforge.co.uk/contact

#AmazonVendor #VendorNegotiations #EcommerceStrategy #AVN2025 #AmazonMarketplace

Is your Amazon operation set up for profit or just survival?

In this episode of Beyond the Listings, we go beyond the listings (literally) to explore the operational foundations that drive margin, growth, and long-term success on Amazon.

From stock availability and fulfilment to chargebacks, packaging, and hybrid models—our panel unpacks what brands must get right behind the scenes.

Whether you're a 1P Vendor or 3P Seller, you'll walk away with practical strategies to strengthen your operation and protect your bottom line.

✅ Improve stock flow and availability

✅ Reduce chargebacks, shortages and prep costs

✅ Build scalable SOPs and team structures

✅ Flex fulfilment strategy with hybrid and bundles

🎙 Featuring:

Andy Banks – CEO, Venture Forge

Travis Chappell – Head of Vendor Services, Venture Forge

Emma Pickard – Head of Seller Services, Venture Forge

Anthony Dawe – Senior E-commerce Manager, Lansinoh Laboratories UK

🎧 Tune in now and subscribe for more insight-led episodes.

🌐 Want tailored support for your brand’s Amazon strategy? Visit ⁠ventureforge.co.uk⁠

#AmazonOperations #EcommerceStrategy #FBA #AmazonVendor #AmazonSeller #Chargebacks #StockAvailability #BeyondTheListings

Ready for Amazon's biggest sales season?

Q4 is where the winners pull ahead. In this episode of Beyond the Listings, our expert panel shares the proven strategies that drive real commercial results during Prime Big Deal Days, Black Friday, Cyber Monday, and the January sales.

Whether you're a 1P Vendor or 3P Seller, you'll walk away with actionable insights to help you scale and stay ahead of the competition.

✅ Plan high-performing peak campaigns

✅ Maximise seasonal ad performance

✅ Avoid stockouts and operational chaos

✅ Retain and re engage customers post-peak

🎙 Featuring:

• Josh McNeice – Growth Director, Venture Forge
• Travis Chappell – Head of Vendor Services,
• Venture Forge Emma Pickard – Head of Seller Services,
• Venture Forge Tom Doherty – Amazon & International Marketplace Manager, Tetrosyl

🎧 Tune in now and subscribe for more insight-led episodes.

🌐 Need tailored support for your Q4 strategy? Visit ventureforge.co.uk

#AmazonQ4 #EcommerceStrategy #AmazonVendor #AmazonSeller #PeakSeasonPlanning #BlackFridayAmazon #PrimeDayStrategy #BeyondTheListings

Is your brand ready for Amazon's new compliance crackdown?

Amazon is tightening the rules—and brands that don’t take compliance seriously risk product removals, lost revenue, and mounting penalties.

In this episode of Beyond the Listings, our expert panel breaks down what enforcement looks like in 2024 and how to stay ahead of it.

✅ Product safety and labelling requirements

✅ Common packaging and prep compliance issues

✅ Chargebacks, shortage claims, and operational risks

✅ What to do when Amazon flags or removes your products

🎙 Featuring:

• Andy Banks – CEO, Venture Forge
• Travis Chappell – Head of Vendor Services, Venture Forge
• Chris Khoo – Director, Khoo Commerce
• James – Head of E-commerce, Paladone

🎧 Listen now to protect your listings, margins, and growth.

🌐 Need tailored compliance support? Visit ventureforge.co.uk

#AmazonCompliance #AmazonEnforcement #AmazonSeller #AmazonVendor #MarketplaceStrategy #EcommerceGrowth #BeyondTheListings