Everyone says their target audience is the CEO — but that’s rarely how buying decisions actually happen.

In this episode, we explore who really drives B2B choices inside companies, why executive-focused campaigns often burn budget, and when targeting the top actually makes sense. We talk about internal champions, real decision dynamics, and the quiet role of teams that shape outcomes long before a CEO gets involved.

Tune in if you’ve ever wondered why “perfectly targeted” campaigns still miss the mark.

In this episode of Beyond Marketing, we take a step back from tactics and look at why websites stop converting — even when they look “fine” on the surface. We explore how visibility, speed, first impressions, trust signals, and clear actions quietly shape decisions long before someone clicks a button.

Along the way, we reflect on how search, social platforms, and AI tools are changing what a website is actually for today. If your traffic is down and conversions feel harder than they used to be, this conversation might help you see your website differently.

Let us know if this sounds familiar.

We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue.

We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors than any elevator pitch ever will. It’s a conversation about patience, intention, and playing the long game in networking.

Tune in if you’ve ever wondered whether conferences are actually worth it — and how to make them work for you.

This episode isn’t really about microphones, software, or tools — it’s about removing friction and actually getting things done.

We talk about the gear and setup behind Beyond Marketing, why “good enough” often beats “perfect,” and how overcomplicating your process can quietly kill momentum. Along the way, we explore the mindset behind choosing simple tools, building repeatable habits, and focusing on consistency over optimization.

Tune in if you’ve ever delayed starting because you thought you needed more.

Two years in, we take a step back and reflect on what podcasting really teaches you once the initial excitement fades.

We talk about consistency, audience quality over vanity metrics, why guests change the game, and how a podcast becomes a tool — not a goal in itself. This isn’t a how-to guide, but a collection of observations you only get by recording, publishing, and sticking with it.

Tune in if you’re building something long-term — or thinking about starting before you feel ready.

In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate.

These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own company. Each one shaped the way we build relationships with clients, structure communication, and grow our business.

These books aren’t just about business — they’re about clarity, influence, empathy, and becoming a better communicator in every area of life.

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”

In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:

• How AI gathers data about your brand — and why traditional SEO is no longer enough.

• The surprising role of social media presence in how AI categorizes and surfaces businesses.

• Why being active across multiple platforms dramatically increases your “AI discoverability.”

• How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.

• The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.

• What companies that already get recommended frequently have in common (and how you can replicate it).

• Small optimizations you can implement right now to improve your visibility inside AI tools.

Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.

If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience.
Tune in if you’ve ever wondered where to draw the line between marketing and the heart of your business.