• IM8 CEO on building the 'world's fastest-growing supplements brand' backed by David Beckham
    Dec 29 2025

    Danny Yeung's entrepreneurial path has been anything but linear.

    He's the co-founder and CEO of Prenetics, Hong Kong's first unicorn to list on the Nasdaq, and the leader of IM8, which bills itself as the world's fastest-growing supplements brand.

    Prenetics, a breakout name in consumer health, is the parent company of IM8, which has already attracted global stars like co-founder David Beckham and ambassador Aryna Sabalenka, who are also investors.

    But the man behind all of that is Danny, a serial founder who first got on the road to entrepreneurship by bringing iconic Hong Kong dessert chain Hui Lau Shan to the US — and has since worked on everything, from venture capital to Covid and DNA testing to health supplements to a new, bold bet on bitcoin.

    In this conversation, we get into:

    | 00:00:00 — Introduction
    | 00:01:47 — Danny's upbringing and how it shaped his ambitions early on
    | 00:06:47 — The entrepreneurial itch - Cold-calling Hui Lau Shan to enter the US
    | 00:08:48 — Moving to Hong Kong and building a business that was later sold to Groupon
    | 00:12:52 — Venturing into genetics testing with Prenetics
    | 00:17:45 — Covid testing + rapid scaling during the pandemic: 'We went from $10M to $250M in revenue'
    | 00:22:05 — Peaks and valleys - listing on the Nasdaq as Hong Kong's first unicorn and mass layoffs post-Covid
    | 00:24:45 — A $200M joint venture focused on cancer detection — and Tencent collaboration
    | 00:28:08 — Company performance and response to pressure on market cap
    | 00:31:15 — Meeting David Beckham for dinner and hatching the idea for IM8
    | 00:34:11 — IM8's path as one of the fastest-growing supplement brands on track to a $100M ARR
    | 00:37:00 — Growth drivers and early success
    | 00:40:29 — Teaming up with tennis No. 1 Aryna Sabalenka
    | 00:42:02 — How to land big-name ambassadors for your business
    | 00:42:21 — Betting on crypto: The company's bitcoin treasury strategy
    | 00:46:53 — 'Future of health and wealth'
    | 00:52:40 — Company roadmap
    | 00:55:24 — Advice to his younger self
    | 00:56:00 — 'My last company' - Danny's end game and fending off early acquisition requests
    | 00:58:29 — Audience question
    | 01:00:10 — Rapid-fire round

    Full disclosure: Prenetics is a partner of Behind the Business, and this is a branded conversation. We're grateful for their support this season.

    | About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    | About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    | Subscribe on YouTube: https://bit.ly/YTBTB
    | Follow on Instagram: https://instagram.com/bymichelletoh
    | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #Leadership #Bitcoin #Crypto #Longevity #Health #Supplements #DTC #ECommerce #ConsumerBrand

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    1 ora e 1 min
  • Future of luxury travel? This company wants you to feel like you're always flying private
    Dec 10 2025

    Joining us this week is Amina Belouizdad Porter, the CEO of PS, the first operator of private airport terminals for commercial flyers in the US. Its mission? To make you feel like you're flying private — even when you're not.

    This means even if you're flying — let's say, coach with Delta Airlines — you're getting valet service. Massages. Caviar and champagne. A chauffeur waiting to drive you to your plane.

    This is what PS, the company formerly known as Private Suite, sees as the future of luxury travel. And it's betting many more people will see it that way, too. In this episode… we actually go there — so you can see it for yourself. (Watch on YouTube — link below!)

    PS was first born in Los Angeles as a haven for paparazzi-weary celebrities — helping high-profile people avoid traipsing through the airport. Now, the company's expanded to Atlanta, with more terminals coming to Paris, Dallas and Miami.

    It was recently acquired by Groupe ADP, the operator of dozens of airports, including Paris-Charles de Gaulle.

    | 00:00 — Introduction
    | 02:19 — Amina's upbringing
    | 04:36 — Getting called to become CEO for the first time — and how she felt she was 'designed in a lab' to build PS
    | 05:14 — Taking inspiration from airports in Singapore, Dubai, Paris and London to offer a hospitality experience at the airport
    | 08:08 — The itch to become an entrepreneur
    | 09:14 — How Amina's experience in the US after 9/11 and being from the 'Middle East' shaped her world view
    | 13:05 — Amina's professional journey — her polyglot background, working in China, attending Wharton Business School, working in real estate
    | 16:43 — How PS got started
    | 19:49 — A 'zero-tolerance' approach to error
    | 21:08 — Lobbying Congress for approval for years
    | 22:05 — The serious congestion + security problem the company is tackling
    | 25:13 — The typical PS customer
    | 28:50 — The "once-in-a-career" moment Amina instantly recognized
    | 34:10 — Working with private equity + picking the right financial backers in a capital-intensive industry
    | 36:04 — What's next for PS after being acquired by the operator of Paris-CDG
    | 38:26 — The 'hardest part' of running the business
    | 39:10 — Company outlook: new PS locations and goal to be in every major US airport by 2030
    | 40:58 — When tragedy strikes: How two life-changing losses shaped Amina's outlook on life and work
    | 47:08 — Audience question from young founder
    | 48:43 — Rapid-fire round

    | About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    | About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    | Subscribe on YouTube: https://bit.ly/YTBTB
    | Follow on Instagram: https://instagram.com/bymichelletoh
    | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #Leadership #FemaleCEO #LuxuryTravel

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    51 min
  • NBC News anchor Vicky Nguyen: From Vietnamese refugee to TODAY Show
    Dec 4 2025

    Vicky Nguyen was just eight months old when she fled Vietnam as a refugee. Today, she's an Emmy-winning journalist, anchor and Chief Consumer Investigative Correspondent for NBC News, now seen on the TODAY Show.

    Her experiences inspired her new book, "Boat Baby."

    She joins us this week to discuss:

    | 00:00 — Introduction
    | 02:35 — Vicky's early life, escaping Vietnam
    | 04:53 — Encountering pirates at sea
    | 05:55 — Taking her first steps on the beach at a refugee camp
    | 07:16 — Getting sponsored to the US by churches and a family in Oregon
    | 09:50 — Lessons of resilience from her parents, who never complained or used the word "trauma"
    | 10:31 — Growing up between cultures
    | 11:50 — Early career lessons
    | 14:41 — First internship at CNN and learning to speak up in the workplace
    | 19:42 — Investigative reporting highlights, including probing conditions for bus drivers and food safety
    | 26:16 — Reflecting on mistakes and a story about a "hot intern"
    | 28:52 — Focus on avoiding comparison or jealousy in a brutally competitive industry
    | 32:50 — The pressure and joys of working in live TV + setting herself up for success behind the scenes
    | 34:10 — Knowing your worth and negotiating with confidence
    | 35:57 — Pay transparency: The surprising moment her colleague pulled out their contract to help her advocate for herself
    | 37:28 — Turning down a dream job at a top network
    | 40:00 — Coming to redefine personal success
    | 41:55 — Covering anti-Asian hate during Covid
    | 43:53 — Writing the book, "Boat Baby," and opening up about her personal life
    | 45:44 — Vicky's long-term vision
    | 47:42 — Representation in media and reflections on the "American dream"
    | 49:45 — Audience question from a young journalist
    | 52:26 — Rapid-fire round

    | About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    | About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    | Subscribe on YouTube: https://bit.ly/YTBTB
    | Follow on Instagram: https://instagram.com/bymichelletoh
    | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #Leadership #WomeninMedia #ImmigrantStories #AAPI

    | Many thanks to our fantastic partner for this season of Behind the Business: Factor! Use code BTB50OFF to get 50% OFF your first Factor box plus free breakfast for 1 year at http://factormeals.com/btb50off

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    56 min
  • 20X growth in five years: How Factor pushed healthy eating beyond broccoli
    Nov 20 2025

    Joining us this week is Adam Park, CEO and managing director of Factor US — one of the fastest-growing names in health and nutrition that bills itself as the No. 1 ready-to-eat meal company in America.

    You might have seen them around delivering meals to people's doors that emphasize high-protein, veggie-forward, low-calorie or even GLP-1 supportive options, making it easier to eat clean at home.

    Since being acquired in 2020 by one of Europe's best-known consumer brands, HelloFresh, Factor has grown more than 20 times, fending off fierce competition to capture about 75% of the US market.

    Adam is the former CEO of HelloFresh UK and a former partner at Boston Consulting Group. Outside of work, he's also a passionate endurance athlete who's completed ultramarathons and expeditions all over the world.

    In this conversation, we get into:

    | 00:00 – Introduction

    | 02:38 – Early life from South Korea to the UK

    | 04:11 – Lessons from moving between cultures

    | 04:11 – Growing up in South Korea during economic boom

    | 05:04 – Adam's takeaways from watching his mother run a business

    | 07:47 – Lessons in grit and perseverance

    | 08:11 – Consulting at BCG

    | 09:55 – Transition to HelloFresh and Factor

    | 14:01 – Scaling HelloFresh UK

    | 15:08 – Opening new factories overnight, problem-solving, all-nighters

    | 16:36 – Becoming CEO of Factor US: initial mandate and growth opportunity

    | 19:10 – How the company has scaled so quickly: leveraging HelloFresh efficiencies

    | 20:24 – Unique operational model: fresh meals, large variety, complex fulfillment

    | 24:01 – The company's subscription model and focus on enticing repeat customers

    | 26:09 – Factor's "bold bet" on its biggest menu expansion yet

    | 28:15 – Industry competition

    | 30:29 – Consumer trends: GLP-1, healthier treats, treating food as medicine

    | 33:55 – Company roadmap and best-sellers

    | 34:26 – Tackling the stress of meal planning

    | 35:45 – Tapping into the convenience factor

    | 36:44 – Eating Factor every day

    | 37:26 – Diving into supplements

    | 39:17 – Using food as fuel in Adam's endurance athlete journey

    | 41:38 – Adam's toughest day as a leader

    | 43:25 – Goal to reduce food waste

    | 46:53 – Mid and long-term vision for Factor

    | 47:42 – Audience question

    | 50:03 – Rapid-fire round

    Disclosure: Factor is a partner of Behind the Business, and this is a branded conversation. We're grateful for their support this season.

    | About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    | About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    | Subscribe on YouTube: https://bit.ly/YTBTB

    | Follow on Instagram: https://instagram.com/bymichelletoh

    | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #BusinessLeadership

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    53 min
  • LARQ: From reinventing the water bottle to being acquired by BRITA
    Nov 14 2025

    Our latest guest is Justin Wang, who, back in 2017, decided that the way we drink water could use an upgrade.

    Justin left a successful corporate career to tackle an everyday problem all of us face at some point: icky water bottles.

    He is the co-founder & CEO of LARQ, the company behind the world's first self-cleaning water bottle that it says can eliminate up to 99.9% of harmful bacteria and is meant to ensure you're not worrying about how clean the water is when you're traveling.

    What started as a crowdfunded product quickly turned into a multinational brand, earning a spot on Shark Tank, where he walked in with the highest valuation seen in the show's history, and most recently, being acquired by BRITA.

    Prior to LARQ, Justin served as president of FOREO, the beauty tech company, and earlier as an investor with L Catterton, one of the world's top PE firms.

    In this interview, we get into:

    | 00:00:00 — Introduction
    | 00:01:27 — Early beginnings that shaped Justin's resilience
    | 00:03:45 — Working with people who share your vision
    | 00:05:16 — Tackling 100 investor conversations to close their Series A back in the day
    | 00:06:04 — How a cabinet full of dusty bottles sparked the concept
    | 00:11:21 — What it really takes to launch and 10x a Kickstarter campaign
    | 00:16:35 — How to make it in a hardware business
    | 00:18:30 — Existential crisis during COVID
    | 00:23:52 — What it's really like to pitch on Shark Tank — and tips for fellow entrepreneur
    | 00:28:52 — Breaking into dream stores, from MoMA to Target to Apple
    | 00:29:35 — Knowing when your startup is truly ready for retail
    | 00:34:39 — Manoeuvring tariffs and supply chain chaos
    | 00:37:36 — Justin's best day: the rush when your Kickstarter campaign goes through the roof
    | 00:38:36 — Leaving behind the so-called "golden handcuffs" to build something new
    | 00:45:54 — How a cold email led to LARQ's acquisition by BRITA
    | 00:47:59 — Long-term vision
    | 00:49:04 — Where LARQ is headed next
    | 00:49:57 — Competition: BRITA vs. BRITA
    | 00:55:20 — Audience question + advice for founders on having conviction, not chasing an exit
    | 00:57:45 — Rapid-fire round

    About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    | Subscribe on YouTube: https://bit.ly/YTBTB
    | Follow on Instagram: https://instagram.com/bymichelletoh
    | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #BusinessLeadership #Entrepreneurship

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    59 min
  • 'Not just hand sanitizer': How Touchland built an $880 million brand
    Nov 12 2025
    This week, we're joined by Touchland co-founder & CEO Andrea Lisbona, who turned an overlooked essential into a brand with $100 million in annual sales. Now, her company is being acquired for up to a whopping $880 million. From rebuilding after a "rock-bottom moment" to landing in Sephora and Ulta, Lisbona shares how she made people want to use hand sanitizer. With a cult following and expansion into all kinds of personal care products, Touchland now says one of its items sells roughly every two seconds. In this interview, we get into: | 00:00 — Introduction | 05:00 — Growing up in an entrepreneurial family and early influences in Spain | 09:10 — Coming up with the idea for Touchland | 11:40 - Financial crisis and deciding to help family rebuild | 14:00 — Lessons from Apple, Dyson and Nespresso — applying inspiration across industries | 15:50 — Moving to America and deciding to go all in on the US market | 19:00 — Financing the business and finding first investors | 21:40 — Finding success on Kickstarter and sharing crowdfunding tips | 23:15 — Designing the product | 25:10 — Why Touchland doesn't see itself as a direct competitor to Purell or Dettol | 27:34 — Strategic positioning in retail | 28:01 — Pitching Sephora and Ulta | 29:50 — Gaining traction as personal gifts | 32:14 — Disciplined approach to growth | 32:45 — Reaching $100M in annual sales | 33:30 — Managing the pressure of always looking to what's next | 36:00 — Running a lean team of 13 full-time employees and working to scale efficiently | 38:30 — Team culture and hiring philosophy | 40:46 — Building a waitlist of nearly 35,000 customers | 41:20 — Post-Covid growth — revenue jump from ~$16M in 2022 to over $100M in 2024 | 42:00 — Supply chain crisis that left it without product for a year | 43:37 — Rebuilding from scratch after a "rock-bottom moment" | 46:00 — Pushing back on the misconception that Touchland only took off because of Covid | 46:58 — Partnerships with Disney, Blackpink, and Sanrio/Hello Kitty | 48:42 — Celebrity shoutouts and social strategy | 50:00 — Dealing with copycats | 52:00 — Hardest moments of the journey: overcoming judgment and skepticism | 53:20 — Company roadmap and new product launches | 53:50 — Social media listening and always reading all the comments | 55:00 — International plans — Canada & Middle East expansions | 56:00 – Long-term vision: building a legacy brand | 57:03 – Working with her husband, a Touchland co-founder | 58:15 — Audience question and advice to entrepreneurs on retail expansion | 01:01:22 – Rapid-fire round: stress management, sleep, mental prep and lessons learned Note: This interview was recorded before the announcement of Touchland's sale to Church & Dwight for up to $880 million. 🎙️ About Behind the Business: Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday. About Michelle Toh: Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post. Follow for episode clips and updates:Instagram: https://instagram.com/bymichelletoh TikTok: https://www.tiktok.com/@behindthebusinessshow SUBSCRIBE + FOLLOW: - YouTube: https://bit.ly/YTBTB - Apple Podcasts: http://bit.ly/3IFGuIA - Spotify: https://bit.ly/SpotiBTB - Amazon Music: http://bit.ly/4pPZZPp #BehindTheBusiness #Podcast #BusinessLeadership #Entrepreneurship
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    1 ora e 3 min
  • Future of flying? JetZero CEO takes on Airbus and Boeing with jet that aims to cut emissions in half
    Oct 31 2025

    Tom O'Leary is on a mission to reshape how we fly.

    He's the co-founder and CEO of JetZero, an aviation startup building a blended-wing body aircraft that aims to use up to 50% less fuel than today's commercial jets.

    That means it could, in theory, cut both fuel burn and emissions in half — making it cheaper and greener for airlines to operate.

    The pitch? Helping carriers dramatically reduce costs on what's typically their single biggest expense — fuel — while helping them hit emissions targets more easily.

    Sounds simple, right? Not quite.

    JetZero is trying to take flight in an industry long dominated by a duopoly — Boeing and Airbus — where new entrants face enormous technical, financial and regulatory barriers for obvious reasons.

    Yet the California-based company is backed by the US Air Force and United Airlines, and targeting commercial service in the early 2030s.

    Before launching JetZero, Tom worked at Tesla and aviation startup BETA Technologies.

    In this conversation, we get into:

    | 00:20 — Introduction
    | 01:58 — Early life – growing up in New England
    | 02:46 — Entrepreneurial drive in childhood
    | 03:40 — Early spark – thinking about the environment as a kid
    | 04:32 — O'Leary's career – learning from incumbents vs. new market entrants, like Ford and Tesla
    | 06:54 — Working at Tesla in its early days and lessons from Elon Musk
    | 08:24 — Leadership lessons from O'Leary's first job as a school teacher and coach
    | 13:51 — Breaking down the Z4's blended-wing body design
    | 15:00 — Catering to aviation's underserved "middle market" - flights of 200 to 250 passengers
    | 18:07 — Founding JetZero and meeting his co-founder through Beta Technologies
    | 21:58 — Navigating industry red tape
    | 25:31 — Partnerships & funding

    | 29:12 — Industry pain points
    |30:51 — Company milestones and a "pinch-me moment" – $300M raised, winning the US Air Force grant, working with NASA
    | 32:58 — Teaming up with airlines like United, Alaska and Delta
    | 34:48 — The passenger experience – what it would be like to travel on a JetZero plane, with a reimagined cabin
    | 36:39 — Airframe first — Why improving the plane's design matters more to JetZero for now vs. focusing on sustainable fuel
    | 38:00 — Industry outlook — what stops Boeing & Airbus from doing this themselves?
    | 39:10 — Planned timeline for commercial service
    | 39:51 — Audience question
    | 41:03 — Rapid-fire round

    About Behind the Business:

    Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday.

    About Michelle Toh:

    Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post.

    Follow for episode clips and updates:Instagram: https://instagram.com/bymichelletoh TikTok: https://www.tiktok.com/@behindthebusinessshow

    #BehindTheBusiness #Podcast #BusinessLeadership #Entrepreneurship

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    42 min
  • Coffee Meets Bagel co-founder on building the 'anti-Tinder' and turning down Mark Cuban
    Oct 23 2025
    Arum Kang, co-founder and former longtime CEO of Coffee Meets Bagel, is our guest this week. She's one of three Korean sisters who, back in 2012, were fed up with how online dating often felt dejecting and demoralizing — especially for women. Their solution? To create a serious dating app. From the start, it billed itself as a platform for serious daters, boldly calling the app "the anti-Tinder." This meant that instead of giving users a sea of endless swipes to go through, it sent them just one curated match each day. Together, the Kangs have turned Coffee Meets Bagel into a household name. But not without plenty of tears, workshopping, sisterly "bickering" and key leadership lessons along the way. The company reports that 91% of its users are looking for a serious relationship — and have no time to waste. Meanwhile, the Asian American community, along with users in the Asia Pacific region, have become the app's biggest drivers of growth. We discuss: | 00:00:00: Introduction | 00:04:51: Growing up between South Korea and Hawaii, and the fear of being "ordinary" that fueled her ambition | 00:07:41: Lessons from Harvard Business School and conceiving the idea for Coffee Meets Bagel | 00:13:13: Convincing her sisters to leave their high-paying jobs to start the company together | 00:16:13: Building early traction through a minimum viable product (MVP), testing, and word of mouth in the online dating space | 00:20:55: Working with family | 00:24:36: The pressure of juggling life as a working mom and shifting her perspective on leadership | 00:28:11: Lessons from early hires and building company culture around trust and candor | 00:32:31: Advice to female and minority founders on fundraising and navigating bias in venture capital | 00:35:23: Choosing profitability over hypergrowth | 00:38:36: Navigating crisis, mass resignations, and leadership lessons | 00:46:01: Why "hi" isn't enough — fixing the small-talk problem in online dating | 00:47:13: Differentiating Coffee Meets Bagel from Tinder, Bumble, and Hinge | 00:49:26: Outlook for Coffee Meets Bagel — doubling down on the Asian American market and expansion into Asia Pacific, the company's biggest source of growth | 00:51:26: Product evolution — tackling ghosting, improving safety, and using AI to foster real connections | 00:54:16: How to stay motivated when your company no longer feels like that "shiny new dream" | 00:56:35: The endgame for Coffee Meets Bagel — thoughts on potential exits, IPO, or long-term independence | 00:57:40: Saying no to a surprising proposition from Mark Cuban on Shark Tank | 00:59:53: Energy management, founder burnout, and implementing a four-day workweek | 01:04:59: Building relationships with investors | 01:06:41: Audience question — advice to young entrepreneurs on fundraising strategy | 01:07:10: Rapid-fire round | About Behind the Business: Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday. About Michelle Toh: Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in TIME, USA Today, and the South China Morning Post. Follow for episode clips and updates:Instagram: https://instagram.com/bymichelletoh TikTok: https://www.tiktok.com/@behindthebusinessshow #BehindTheBusiness #Podcast #BusinessLeadership #Entrepreneurship
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    1 ora e 8 min