Episodi

  • The Citation Audit: How to Measure (and Improve) Your AI Visibility

    The Citation Audit: How to Measure (and Improve) Your AI Visibility
    Feb 20 2026
    AI visibility is the new SEO KPI — but most teams don’t know where they stand. In this episode of Be the Answer, Alex introduces the Citation Audit: a simple, 60‑minute framework to measure how often your brand is cited by ChatGPT, Perplexity, and Google AI Overviews — and how to improve those numbers fast. You’ll learn the five core metrics that matter, the exact steps to run your first audit, and the quick wins that can lift citations within 30 days. Whether you’re a founder or a marketer, this is the tactical playbook for measuring AI visibility and turning it into pipeline. Key Takeaways: - The Citation Audit: what it is (and isn’t) — and why it’s now the KPI to track - The 5 core AEO metrics: Citation Frequency, Share of Voice, Citation Position, Link Presence, Sentiment & Context - A 60‑minute audit workflow using 15–25 buyer‑intent queries across AI platforms - Common pitfalls to avoid (like treating all AI engines the same) - 30‑day quick wins: answer capsules, schema, refreshed pages, FAQs, and original research
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    19 min
  • The AI Snippet Test: How to Format Answers for Citations

    The AI Snippet Test: How to Format Answers for Citations
    Feb 19 2026
    AI assistants are answering millions of questions daily — but is your content getting cited? In this episode of Be the Answer, Alex breaks down the AI Snippet Test, a dead-simple framework to check whether your content is formatted for extraction by ChatGPT, Perplexity, and Google AI Overviews. You'll learn the ideal snippet length, five formatting rules, and get a step-by-step checklist you can implement this week. Whether you're a founder optimizing your own site or a marketer managing content at scale, this episode gives you the tactical playbook for earning AI citations — starting today. Key Takeaways: - The AI Snippet Test: Can AI lift a clean 40–90 word answer from your page? - Five formatting rules: answer-first structure, question headers, lists, tables, short paragraphs - Two concrete examples showing good vs. bad snippet formatting - A five-step checklist to optimize your top pages this week - Free tools: Emarketed's AI Visibility Score + llms.txt generator at emarketed.com
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    6 min
  • AEO Schema That Actually Gets Cited (FAQ, HowTo, Product)

    AEO Schema That Actually Gets Cited (FAQ, HowTo, Product)
    Feb 18 2026
    Schema markup isn't just an SEO tactic anymore — it's the foundational layer that determines whether AI assistants cite your business or your competitor's. In this episode, Alex breaks down the four schema types that drive the highest AI citation rates — FAQPage, HowTo, Product, and Organization — and ranks them by impact using the latest research. He also calls out the three most common schema mistakes that silently tank your AI visibility. Whether you're running a SaaS product page, an ecommerce store, or a content-heavy site, this episode gives you a concrete, implementable checklist you can knock out this week. Plus, learn how layering multiple schema types compounds your citation advantage, and why setting up your llms.txt file is the move your competitors haven't made yet. Key Takeaways: - FAQPage schema delivers 40–60% higher AI citation rates vs. unstructured content - HowTo schema boosts procedural content citations by 50–70% - Using 3+ schema types together produces ~13% higher citation rates — layering is the strategy - Over-markup, content mismatch, and thin answers are the three silent killers of AI visibility - Set up your llms.txt file — think robots.txt for LLMs — for a quick, high-impact win - Use Emarketed's AI Visibility Score to audit where you stand and get prioritized fixes
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    8 min