Episodi

  • Growing Beyond Podcast | Industry Leaders Series EP02 with Felicity Douglas

    Growing Beyond Podcast | Industry Leaders Series EP02 with Felicity Douglas
    Feb 4 2026
    Episode Title: Industry Leaders SeriesGuest: Felicity Douglas – Managing Director, NH ArchitectureWhat does it take to grow architectural practice across multiple states — while staying grounded in people, culture, and design excellence?In This Episode:In EP02 of Growing Beyond – Industry Leaders Series, Seton Walsh-Rose sits down with Felicity Douglas, Managing Director of NH Architecture, to explore leadership, career progression, and the realities of running a national practice in a changing industry.From Felicity’s international journey into Australian architecture to NH’s multi-studio expansion across Melbourne, Tasmania, Brisbane, and South Australia, this episode offers grounded insight into how strong culture, collaboration, and adaptability shape long-term success.We dive into:• Felicity’s pathway from interior design to architectural leadership• Building a national practice with strong local presence• The importance of culture, trust, and “finding your tribe”• Balancing large, complex projects with smaller, agile work• Career advice for graduates and emerging leaders• Why relationship-building is a long-term leadership skill• Navigating construction cost pressures and market volatility• How NH approaches growth, mentorship, and leadership development• The role of AI and technology in the future of architectural practice• Designing for place, country, and Australia’s evolving identityConnect and Follow Felicity DouglasLinkedIn: https://au.linkedin.com/in/felicity-douglas-b6135a11Website: https://www.nharchitecture.com.au Takeaways:• Leadership in architecture is as much about people and trust as it is about design• Career growth benefits from cross-disciplinary learning and real-world experience• Strong practices balance project diversity to manage risk and nurture talent• Relationships built early in a career often return value later• Technology should support efficiency — not replace thinking• Architecture’s future lies in place-responsive, collaborative practiceChapters:00:00 Welcome to Growing Beyond – Industry Leaders01:00 Felicity’s journey into architecture04:30 Why Australia — and how it shaped her approach07:00 NH Architecture’s design ethos and sector diversity11:00 Career progression, skills, and advice for graduates17:00 The power of relationships and networking22:00 Expanding NH across multiple states26:30 Balancing project scale, cashflow, and team wellbeing30:30 Industry challenges, construction costs, and opportunity33:00 AI, technology, and future skills in architecture40:00 Designing for place, country, and culture41:30 Recommended resources and final reflectionsSound Bites / Quotes:“Leadership isn’t about having all the answers — it’s about creating the conditions for people to do their best work.”“Growing a practice is really about growing people, not just projects.”“Culture doesn’t scale automatically. You must design it intentionally.”Referenced in This Episode:• NH Architecture - https://www.nharchitecture.com.au• Fast Company – Inc. Podcast - https://www.fastcompany.com/podcastsLET’S BE Connected📸 https://www.facebook.com/beinspiredcommunity/📱https://www.linkedin.com/company/beinspiredpodcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵 https://www.tiktok.com/@beconnectedpodcast🌍My website - https://be-connected.co/
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    43 min
  • BE Inspired Podcast EP12 - Joint Ventures, Leadership & Designing at Scale with BKK Architects

    BE Inspired Podcast EP12 - Joint Ventures, Leadership & Designing at Scale with BKK Architects
    Jan 22 2026
    Episode Title: Joint Ventures, Leadership & Designing at Scale with BKK ArchitectsGuest: Simon Knott — Director, BKK Architects Missy Saleeba — Practice Manager, BKK ArchitectsWhat happens when collaboration becomes a competitive advantage?In This Episode:In this episode, Seton sit down with Simon Knott and Missy Saleeba of BKK Architects to explore how joint ventures, trust-led leadership, and long-term partnerships are shaping the future of architectural practice.In EP12 of the podcast, we go inside one of Australia’s most respected architectural practices — BKK Architects — to unpack how large-scale collaboration really works.Simon and Missy share honest insights into:• Why joint ventures are becoming essential in complex projects• How leadership shifts when multiple practices come together• The importance of clarity, trust, and shared values• What it takes to design and deliver at scale without losing integrityThis conversation goes beyond buildings — it’s about people, partnerships, and the systems that support sustainable design outcomes. Connect and Follow Simon Knott & Missy SaleebaLinkedIn: https://www.linkedin.com/in/simonknott-bkkarchitectsLinkedIn: https://www.linkedin.com/in/missysaleebabkkarchitectsWebsite: https://b-k-k.com.au/Takeaways:• Joint ventures succeed when values are aligned — not just capabilities• Strong collaboration requires clear roles, trust, and accountability Leadership in architecture is shifting from control to coordination• Scale doesn’t have to dilute design intent when systems are right• Long-term relationships outperform short-term winsChapters:00:00 – Introduction to BKK Architects03:20 – Why joint ventures are becoming more common08:45 – Leadership dynamics in collaborative models14:10 – Trust, governance, and decision-making19:30 – Designing at scale without losing integrity25:40 – Lessons learned from complex partnerships30:00 – The future of collaboration in architectureSound Bites / Quotes:“Joint ventures work best when there’s absolute clarity on intent and responsibility.”“You can’t collaborate effectively without trust — and trust takes time.”“Design quality doesn’t disappear at scale; it just requires stronger frameworks.”Referenced in This Episode:Practice & Collaboration• BKK Architectshttps://www.bkk.com.au• Australian Institute of Architects – Practice & Collaboration Resourceshttps://www.architecture.com.au/explore/practice• Joint Ventures in Construction & Design (Infrastructure Australia) https://www.infrastructureaustralia.gov.auLeadership & Governance• Harvard Business Review – Collaborative Leadership https://hbr.org/topic/collaboration• Governance in Professional Partnerships (AICD)https://www.aicd.com.auDesigning at Scale• Design Quality Frameworks – Office of the NSW Government Architect https://www.governmentarchitect.nsw.gov.au• Large-Scale Project Delivery & Integrated Teams (McKinsey Insights) https://www.mckinsey.com/capabilities/operations/our-insightsLET’S BE Connected📸 https://www.facebook.com/beinspiredcommunity/📱https://www.linkedin.com/company/beinspiredpodcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵 https://www.tiktok.com/@beconnectedpodcast🌍My website - https://be-connected.co/
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    1 ora e 10 min
  • Growing Beyond | Industry Leader Series EP01 with Nik Tabain

    Growing Beyond | Industry Leader Series EP01 with Nik Tabain
    Jan 7 2026
    Episode Title: Industry Leaders SeriesGuest: Nik Tabain – National Managing Partner, Gray PuksandWhat does leadership really look like when industries areunder pressure to evolve?In This Episode:In this episode of Growing Beyond – Industry Leaders Series, Seton sits down with Nik, an experienced industry leader, to unpack real-world leadership, decision-making under pressure, and what it takes to build impact that lasts.We dive into:• Nik’s leadership journey and industry experience• What effective leadership looks like beyond titles• Making tough decisions in complex environments• Leading people through change and uncertainty• Building culture, accountability, and long-term thinking• Lessons for emerging and senior leadersConnect and Follow Nik TabainLinkedIn: https://au.linkedin.com/in/niktabainWebsite: https://www.graypuksand.com.au/Takeaways:• Strong leadership is built on clarity and trust• Long-term impact requires intentional decision-making• Culture plays a critical role in business performance• Leaders must balance people, pressure, and purpose• Growth happens when leaders stay grounded and adaptableChapters:00:00 - Introduction to Psychological Safety04:45 - The Importance of Psychological Safety in the Workplace10:17 - Operational Excellence and Team Dynamics13:16 - The Role of Leadership in Fostering Safety18:40 - The Human Element in Organizational Success22:20 - Burnout: Understanding and Addressing the Issue23:31 - Navigating Unsafe Environments24:36 - Understanding Artificial Harmony27:40 - The Power of Post-Heroic Leadership30:45 - Creating Psychological Safety in Teams35:15 - Empowerment and Personal Responsibility41:17 - Resources for Building Better TeamsSound Bites / Quotes:“Leadership isn’t about having the loudest voice — it’s about making theclearest decisions.”“People don’t follow strategy; they follow trust.”“Sustainable growth comes from consistency, not quick wins.”– Nik TabainReferenced in This Episode:· Situational Leadership Model – Paul Hersey & Ken Blanchard https://www.kenblanchard.com/Solutions/Situational-Leadership· Servant Leadership – Robert K. Greenleafhttps://www.greenleaf.org/what-is-servant-leadership/· Adaptive Leadership – Ronald Heifetzhttps://www.hks.harvard.edu/centers/cpl/programs/adaptive-leadership· The Five Dysfunctions of a Team – Patrick Lencionihttps://www.tablegroup.com/books/the-five-dysfunctions-of-a-team/· Start With Why – Simon Sinekhttps://simonsinek.com/books/start-with-why/· Good to Great – Jim Collinshttps://www.jimcollins.com/books/good-to-great/· Long-Term Value Creation (McKinsey Insights)https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insightsLET’S BE Connected📸 https://www.facebook.com/beinspiredcommunity/📱https://www.linkedin.com/company/beinspiredpodcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵https://www.tiktok.com/@beconnectedpodcast🌍My website - https://be-connected.co/
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    55 min
  • BE Inspired Podcast EP11 | Psychological Safety with Hay Lam Yau

    BE Inspired Podcast EP11 | Psychological Safety with Hay Lam Yau
    Dec 5 2025

    Episode Title: Psychological Safety: The Heart of People-FirstLeadership
    Guest: Hay Lam Yau – Managing Director, Siol | Author – Faulty Sucks


    What does a psychologically safe workplace reallyfeel like? Hear it from someone shaping one right now. Meet Hay Lam Yau


    In This Episode:In this episode of the BE Inspired Podcast, SetonWalsh-Rose sits down with Hay Lam Yau, a leader and coach who has pioneered a system to measure and improve psychological safety in the workplace. Together, they unpack what psychological safety really means, why it’s more than just compliance, and how it directly impacts team performance, innovation, and organizational success.

    Hay Lam shares his journey from high-pressure corporate environments in the UK and Australia, where he experienced burnout firsthand, to creating tools that help organizations foster safe, high-performing workplaces. Listeners will gaininsights into the practical steps leaders can take to create trust, alignment, and effective collaboration within teams.
    We dive into:

    • Psychological Safety and Why It Matters

    • Inclusive Leadership in Real Practice

    • Allyship and Creating Safe Spaces for LGBTQIA+ Communities

    • Building Teams People Feel Safe To Speak Up In

    • Human-Centred Leadership Behaviours

    • Creating Cultures of Belonging and Trust

    • The Role of Empathy in Modern Leadership

    • How Leaders Influence Team Wellbeing and Performance

    • Everyday Actions That Strengthen Team Safety

    • Leading With Authenticity and Courage
    Connect and Follow Hay Lam Yau
    LinkedIn: https://au.linkedin.com/in/hay-lam-yau-7171b26
    Website:
    Takeaways:

    · Psychological safety is essential forbusiness performance – research shows safe workplaces increase engagementby up to 30% and team performance by 25% (Deloitte).

    · Unsafe environments lead to burnout –it’s not just about working long hours; lack of safety causes self-preservationbehaviors that compromise productivity and innovation.

    · Artificial harmony vs genuine harmony –real psychological safety allows for robust conversations, vulnerability, andhonest feedback, rather than surface-level politeness.

    · Leadership matters – leaders set the toneby modeling safe behaviors and encouraging open dialogue, but employees alsoneed to take accountability for their own actions.

    · Practical tools for measuring safety –Hay Lam created a system that helps organizations identify gaps in team trust,communication, and decision-making dynamics.

    · Empowerment is key – psychological safetyand individual accountability together allow teams to solve problems moreeffectively and flourish creatively.

    Sound Bites / Quotes:“Psychological safety is not a nice-to-have. It directly affectsperformance, engagement, and the bottom line.” – Hay Lam Yau

    “Artificial harmony is when everyone is polite, but nobody is sayingwhat really matters. Real harmony allows robust conversation and debate.” – Hay Lam Yau

    “101 psych safety stuff solves 80% of most organizations’ problems.” – Hay Lam Yau
    Referenced in This Episode:

    · My book link https://www.faulty.sucks/where-to-buy

    · Five Dysfunctions of a Team by Patrick Lencioni - https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756

    LET’S BE Connected

    📸 https://www.facebook.com/beinspiredcommunity/

    📱https://www.linkedin.com/company/beinspiredpodcast

    📸https://www.instagram.com/beconnected_podcast/

    🎧 https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7

    🔗https://www.youtube.com/@BEInspiredPodcast

    🎵 https://www.tiktok.com/@beconnectedpodcast

    🌍My website - https://be-connected.co/
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    46 min
  • BE Inspired Podcast - EP10 | Designing Workplaces for Human Flourishing with Sonja Duric

    BE Inspired Podcast - EP10 | Designing Workplaces for Human Flourishing with Sonja Duric
    Nov 21 2025
    Episode Title: Designing Workplaces for Human Flourishing – The Science & Soul of Space Guest: Sonja Duric – Director, StudioBE | Co-Founder, The Working BrainCurious how design can actually help people feel safer, calmer, and more supported? Meet Sonja Duric In This Episode:In this episode, Seton sits down with Sonja Duric, Director of StudioBE, to explore how design can deeply influence human wellbeing from workplaces to schools to trauma-informed spaces.Sonja shares her journey from London’s design scene to leading a research-driven studio in Melbourne, and how her curiosity led to The Working Brain — a groundbreaking study on sensory profiling and workplace design for neurodiverse and neurotypical people alike. The conversation expands into universal design, sensory comfort, the evolution of schools, unconscious bias in space, and StudioBE’s mission to create environments that truly support the most vulnerable from children giving evidence in court to people recovering from trauma.We dive into:• Sonja’s Story & Creative Foundations• Cultural Differences in Design• Building a Practice Based on Creativity & Care• The Working Brain: Sensory & Neurodiversity Research• Designing Trauma-Informed Spaces• Schools, Pedagogy & Future Generations• The Evolution of Work & Sensory-Based Working• StudioBE’s Purpose & Social Impact Connect and Follow Sonja DuricLinkedIn: linkedin.com/in/sonja-duric-3a14a238Website: https://studiobe.com.auTakeaways:• Design is not cosmetic — it’s behavioural.Space shapes how people feel, think, focus, and interact.• Universal design isn’t for the minority — it benefits everyone.• 60% of people have heightened sensory needs.Designing for neurodiversity automatically improves environments for the majority.• Sensory choice = psychological safety.People thrive when they can choose quiet, active, or recalibration zones.• Trauma-informed design saves lives.Sonja’s work in court and justice settings demonstrates how design can protect and empower people experiencing violence.• Kids and future generations need sensory-aware spaces in schools, not just architectural templates.• Designers have the power to create healthier futures, not just beautiful spaces.Chapters:00:00 – Welcome & introduction00:34 – Sonja’s story & early design career03:00 – London vs Australia: cultural differences in design06:00 – Building teams, culture & moving between practices09:50 – StudioBE’s values and evolution16:20 – Why sensory design matters18:00 – The Working Brain research21:00 – Neurodiversity, sensory profiles & universal design24:00 – Sensory-based working: quiet, active & transition zones28:00 – Why workspace design impacts wellbeing32:00 – Schools, children, pedagogy & future spaces37:00 – Trauma-informed design & court projects42:00 – StudioBE’s social impact focus44:00 – Recommended books & resources48:00 – Closing reflectionsSound Bites / Quotes: “60% of us have a sensory profile outside the standard range and most workplaces aren’t designed for us.” “Creativity and care should sit at the centre of every design practice.” “The environment around us affects our senses more than we realise.”Referenced in This Episode:Book• Living Sensationally: Understanding Your Senses — Dr Winnie Dunnhttps://www.amazon.com/Living-Sensationally-Understanding-Your-Senses/dp/184310915XResearch & Frameworks• The Working Brain – StudioBE Research Initiativehttps://www.studiobe.com.au/the-working-brain• Neurodiversity Hub (Enabling Spaces Section)https://www.neurodiversityhub.orgLET’S BE Connected📸 https://www.facebook.com/beinspiredcommunity/📱https://www.linkedin.com/company/beinspiredpodcast📸https://www.instagram.com/beconnected_podcast/🎧 https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🌍My website - https://be-connected.co/
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    43 min
  • BE Inspired Podcast - EP09 | Living a Long and Happy Life with Marcus Pearce

    BE Inspired Podcast - EP09 | Living a Long and Happy Life with Marcus Pearce
    Nov 7 2025
    Episode Title: Living a Long and Happy LifeGuest: Marcus Pearce – Longevity Strategist, ExceptionalLife BlueprintCurious what it really takes to live to 100 — and enjoy itevery year? Meet Marcus Pearce.In This Episode:Host Seton Walsh-Rose sits down with MarcusPearce, author of Your Exceptional Lifeand host of the world’s longest-running longevity podcast, 100 Not Out — touncover what truly drives a long, fulfilling life. Spoiler: it’s not greensmoothies and gym routines, it’s purpose, movement, and connection.We dive into:The mindset shift that can add 7.5 years toyour lifeWhy “busy” is a symptom of disorganization, notsuccessThe truth about longevity in wealthy nationsWhat the world’s healthiest communities can teachus about simplicityHow to build your Longevity, Quality of Life,and Heart & Soul plansWhy connection, not comfort, is the secret to living wellConnect and Follow Marcus PearceLinkedIn: https://www.linkedin.com/in/marcus-pearce-91b08648/Website: http://www.marcuspearce.com.au/Takeaways:· Mindset shapes longevity. A positive belief about aging adds years to life literally.· Purpose is fuel. Having a reason to get out of bed every day is the ultimate longevityhack.· Connection is medicine. Strong family and community bonds are morepowerful than supplements or diets.· Hard work builds resilience. Making life “a little harder” helps you live longer and happier.· Stop glorifying busy. Busyness isn’t success, it’s often failure in disguise.· Design a balanced life. Don’t chase perfection in one area — strengthen your weakest link.· Take action now. Longevity isn’t about your 80s, it starts in your 30s and 40s.Chapters:00:00 – Meet Marcus Pearce03:00 – The Mindset Study05:15 – Food Isn’t Everything07:50 – Secrets from the Blue Zones09:45 – The Comfort Crisis12:00 – Wealth vs. Wellbeing18:00 – Connection & Choice20:00 – The Busy Trap30:00 – Beliefs vs. Behaviors31:00 – The Exceptional Life Blueprint47:00 – No Regrets50:00 – ReflectionsSound Bites / Quotes:“People who believe life goes downhill after 40 die seven and a halfyears earlier. It’s not genetics, it’s mindset.”“Busy isn’t success. It’s a symptom of disorganization.”“You can have the healthiest diet in the world, but if you hate your joband have no friends, how good is your organic chicken salad?”“Do not be afraid of hard work. That’s what a 95-year-old Sardinian toldme and she still walks broken concrete paths every day.” “We’ve made life too easy. But comfort isn’t the goal, purpose is.” “Longevity isn’t about living longer. It’s about living better.” “The secret to a long life? Purpose, movement, and connection.” “We’ve become toxically selfless, doing everything for everyone, and nothing for ourselves.” “Busy people aren’t successful, they’re just distracted.” “You’re only as strong as your weakest link in health, work, and life.”Referenced in This Episode:· His Podcast - https://100notout.com/· Book - https://www.amazon.com.au/Your-Exceptional-Life-Make-Rest-ebook/dp/B094HR7HBF· Quiz - https://exceptionallife.outgrow.us/elquiz· EOI for trip - https://marcuspearce.mykajabi.com/2026-longevity-experience-waitlist· His friends – 5 regrets book - https://www.amazon.com.au/Top-Five-Regrets-Dying-Transformed/dp/140194065XLET’S BE Connected📸https://www.facebook.com/beconnectedpodcast/ 📱https://www.linkedin.com/company/be-connected-podcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵https://www.tiktok.com/@beconnectedpodcast🌍My website -https://be-connected.co/
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    52 min
  • BE Inspired Podcast - EP08 | The AI Future in the Architecture with Jeames Hanley

    BE Inspired Podcast - EP08 | The AI Future in the Architecture with Jeames Hanley
    Oct 24 2025
    Episode Title: The AI Future in the ArchitectureGuest: Jeames Hanley – Chief Technology Officer, FK AustraliaCurious how AI will reshape architecture and design and how we stay human along the way? Meet Jeames Hanley.In This Episode:In this episode of the BE Connected Podcast, host Seton Walsh-Rose sits down with Jeames Hanley, Chief Technology Officer at FK Australia and author of Remaining Human in the Age of Artificial Intelligence.They dive into the real opportunities and challenges AI presents for architecture, design, and the built environment. From generative design tools and automation to the risks of “brain drain” in the next generation of professionals, Jeames shares how firms can harness AI without losing sight of creativity, quality, and the human side of practice.The conversation also explores how we balance technology with wellbeing — setting boundaries, raising children in a digital world, and ensuring we’re still building meaningful human connections in an AI-driven future.We dive into:• Why AI is both a disruptor and an enabler in architecture and design.• The danger of losing learning-by-doing in an era of automation.• How “agentic AI” could transform workflows by 2040.• Balancing efficiency gains with quality assurance and human oversight.The importance of soft skills, empathy, and relationships in a digital-first industry.Connect and Follow Jeames HanleyLinkedIn: https://www.linkedin.com/in/jeameshanley/Website: https://fkaustralia.com/Takeaways:• Why differentiation—not sameness—is the key to growth• The role of trust and relationships in winning work• Practical ways to turn expertise into thought leadership• Why emerging leaders must find their niche (their “piece of sunshine”)• Marketing isn’t just promotion, it’s strategyChapters:00:10 — Welcome & introduction01:00 — Jeames’ journey into architecture and technology02:00 — Writing Remaining Human in the Age of AI05:00 — Technology boundaries and digital wellbeing06:30 — AI in architecture: visualization, efficiency, and client expectations10:30 — AI for business operations and data use12:30 — Levelling the playing field for smaller practices14:30 — Generational shifts and cross-pollination of knowledge18:00 — Risks of “brain drain” and training the next generation21:00 — AI in 2030 vs 2040: dot-com bubble or transformation?26:00 — Text-to-BIM and emerging tools (Hypar)32:00 — AI on construction sites: drones, cameras, and site data34:00 — How AI could return creativity to architects38:00 — Proving “why this is the best design” with AI40:00 — The enduring value of soft skills46:00 — Book recommendations for architects and technologistsSound Bites / Quotes:“I want to pay you to be the best possible designer you can be — not to sit in Excel drawing lines.”“Soft skills are the one thing AI can’t replace — and they’re more important than ever.” “Architecture is about buildings that last 50+ years. We can’t afford to let shortcuts replace expertise.”“Our phones are like sugar — addictive, quick energy, but draining in the long run.”Referenced in This Episode:• Remaining Human in the Age of Artificial Intelligence — Jeames Hanley• Machine Learning by Phil Bernstein — Book link• Superusers by Randy Deutsch — Book link• Hypar (Text-to-BIM platform) — https://hypar.io• DroneDeploy (AI for construction sites) — https://www.dronedeploy.comLET’S BE Connected📸https://www.facebook.com/beconnectedpodcast/ 📱https://www.linkedin.com/company/be-connected-podcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵https://www.tiktok.com/@beconnectedpodcast🌍My website -https://be-connected.co/
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    49 min
  • BE Inspired Podcast - EP07 | From Industry Participant to Trusted Partner with Alicia Brown

    BE Inspired Podcast - EP07 | From Industry Participant to Trusted Partner with Alicia Brown
    Sep 5 2025
    Episode Title: From Industry Participant to Trusted Partner – Using Thought Leadership to Build Influence & Win Better WorkGuest: Alicia Brown – Director, New Doors Curious how firms can win work without competing on price? Meet Alicia Brown.In This Episode:This episode features Alicia Brown, Director of New Doors, who works with businesses involved in the built environment to position themselves as the go-to partner — not just another contender.We’ll explore how firms can use thought leadership and strategic storytelling to differentiate, build trust, and move from “being on the list” to “being the first call.”We’ll unpack what it really means to lead with ideas — not just credentials — and how smaller or specialised studios can stand out in competitive markets. From shifting mindset to building assets that attract the right clients, Alicia shares how influence and trust are earned long before a project goes to tender.We dive into:• Thought Leadership Unpacked – why it’s more than a buzzword and how firms can use it to demonstrate expertise.• Beyond the Tender – practical ways to win work without being stuck in low-margin competitive bidding.• Trust as Currency – how relationships drive success more than technical outputs.• Personal Branding for Leaders – why finding your “piece of sunshine” is critical for career growth.• The Australian Context – unique challenges (and opportunities) for marketing in architecture & construction.Connect and Follow Alicia BrownLinkedIn: https://au.linkedin.com/in/aliciabrown-newdoorsWebsite: https://www.newdoors.com.au/Takeaways:• Why differentiation—not sameness—is the key to growth• The role of trust and relationships in winning work• Practical ways to turn expertise into thought leadership• Why emerging leaders must find their niche (their “piece of sunshine”)• Marketing isn’t just promotion, it’s strategyChapters:00:00 – Introduction: Alicia’s journey into marketing for architecture05:00 – Why strategy—not just social media—wins work10:30 – The role of relationships and trust in the built environment15:00 – Thought leadership beyond buzzwords20:00 – How emerging leaders can build their personal brand27:00 – Advice for builders, architects, engineers & QSs35:00 – Marketing strategies that actually work in Australia44:00 – Final insights & resourcesSound Bites / Quotes:“Thought leadership is simply showing evidence of the expertise you bring.”“Clients don’t buy drawings; they buy trust.”“The firms that stand out are those who know who they are and who they serve.” “Australians aren’t bad at selling—we’re just bad at selling ourselves.”Referenced in This Episode:• Hinge Research Institute - Thought Leadership Content Marketing https://www.linkedin.com/showcase/hinge-research-institute/ • Trust-based Selling - Charles Green https://trustedadvisor.com/books/trust-based-selling• Architecture, Engineering & Construction (AEC- https://www.expertmarketresearch.com.au/reports/australia-architectural-engineering-and-construction-aec-marketLET’S BE Connected📸https://www.facebook.com/beconnectedpodcast/ 📱https://www.linkedin.com/company/be-connected-podcast📸https://www.instagram.com/beconnected_podcast/🎧https://open.spotify.com/show/5DbuoR8Ztq3sGYa5rrKzq7🔗https://www.youtube.com/@BEInspiredPodcast🎵https://www.tiktok.com/@beconnectedpodcast🌍My website -https://be-connected.co/
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    46 min