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Banking on Digital Growth

Banking on Digital Growth

Di: James Robert Lay
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If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted on Ausha. See ausha.co/privacy-policy for more information.All rights reserved. Economia Gestione e leadership Management Marketing Marketing e vendite
  • 474) CUs and banks, your problem is strategy, not technology
    Jan 20 2026

    In this episode, I sit down with Joe Colca, founder of Forge Clarity, to talk about a challenge credit unions and banks keep running into as they try to compete with digital-first players. Most people frame this as a technology problem. Joe and I don’t see it that way.

    With more than 26 years of experience at organizations like Vanguard, Citi, and VyStar Credit Union, Joe shares why the real issue isn’t a lack of technology, it’s a lack of strategic clarity. We dig into why many financial institutions struggle to deliver strong digital experiences, how the Innovator’s Dilemma applies to banking today, and what leaders should be thinking about as AI, fintech partnerships, and new operating models reshape the industry.

    Listen to learn why strategy, not technology, is the real bottleneck for digital transformation, and what banks and credit unions can do to position themselves for the future.

    00:00 Welcome back and episode introduction
    01:00 Introducing Joe Colca and his background in financial services
    05:00 Joe’s career journey from Vanguard to Citi to VyStar
    10:30 The Innovator’s Dilemma and its relevance to banking today
    14:30 Branch-based vs. branchless banking models
    18:00 Why digital transformation feels so hard for credit unions
    22:30 Technology upgrades vs. meeting member expectations
    27:30 Fintech partnerships and the build vs. buy decision
    33:00 Can banks successfully be both branch-based and digital-first?
    38:00 Strategy problems vs. technology problems
    43:30 Spinoff digital banks as a potential solution
    50:00 Real-world examples of credit union digital spinoffs
    56:00 The impact of AI on the future of banking experiences
    01:01:30 What Forge Clarity does and who it helps
    01:06:30 One action leaders should take right now: strategic clarity
    01:09:00 Final thoughts and wrap-up


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    1 ora e 10 min
  • 473) Can credit unions and banks leapfrog fintech? AI-first is their best shot.
    Dec 4 2025

    AI is going to revolutionize banking. Credit unions and banks are already being disrupted by fintechs, now AI is either going to accelerate their demise or give them a chance to leapfrog their disruptors. The choice is theirs.


    In this episode, I (Derik Krauss) am joined by my co-founder, Ryan Harmon, to unpack how AI could disrupt UI-based fintechs and open up new opportunities for community banks and credit unions. We discuss The Innovator's Dilemma, the benefits of launching AI-first spinoffs, and how future financial institutions might operate without traditional mobile apps or online banking.


    00:00 Introduction and Recap of Previous Episode

    01:11 AI's Potential in Banking and Financial Institutions

    03:53 The Innovator's Dilemma in Banking

    05:59 The Shift from Physical Branches to Digital Banking

    11:37 AI as the Next Disruptive Innovation

    17:02 The Future of AI-Driven Financial Services

    23:04 AI Integration in Everyday Life

    29:50 The Role of AI in Financial Decision Making

    31:35 Blockchain and AI: Revolutionizing Banking

    33:25 AI-First Experience: The Future of User Interfaces

    35:48 Cost Efficiency in AI-Driven Banking

    39:08 OpenAI's App Store: A New Frontier

    40:31 Challenges and Opportunities for Credit Unions

    42:58 The Innovator's Dilemma: Embracing Disruptive Innovation

    46:49 Launching Spinoffs: A Strategy for Transformation

    49:00 The Future of Banking: AI-First Spinoffs

    50:03 Legacy Institutions and Modern Challenges

    01:00:35 The Role of Marketing in Credit Union Transformation

    01:03:01 AI's Impact on the Banking Industry

    01:05:47 Conclusion: Embracing AI for Future Success


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    1 ora e 8 min
  • 472) How agentic AI will transform banking UX
    Nov 25 2025

    Hey, this is Derik. I recently tried using ChatGPT's Agent Mode to make transfers between my personal bank accounts. I didn't get the outcome I was hoping for, but that's not because AI isn't capable of doing it. In fact, it's more than capable of doing that and other banking tasks, especially if there is a human in the loop.


    In this episode, my co-founder, Ryan Harmon, and I show and tell what agentic AI is capable of doing and how it's going to transform the banking user experience. Listen to learn how AI is reshaping the future of banking and what opportunities lie ahead for individuals and financial institutions.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    1 ora e 3 min
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