How did Robert Reffkin take Compass from an idea to the #1 brokerage firm in three years? In this exclusive interview, we dive deep into the strategies and insights that fueled Compass's meteoric rise. From flying over a million miles in economy class to meeting agents to developing AI tools that are transforming real estate, Robert shares it all.

Everyone said launching a brokerage during a pandemic was a terrible idea. Ryan Serhant did it anyway. SERHANT. now has over 600 advisors and is one of the fastest-growing firms in the country.

What you'll learn:
• Why Serhant walked away from a top brokerage to build his own during COVID
• How he scaled from zero to 600+ advisors and became a top brokerage in under four years
• The AI-powered tools SERHANT. is building that most firms won't have for years
• His aggressive pricing strategy and why the old brokerage model is already dead

Ryan Serhant is the CEO of SERHANT., star of Bravo's Million Dollar Listing New York, and Netflix's Owning Manhattan. He's one of the most recognized names in real estate.

00:00 Intro
01:28 From Reluctant CEO to Brokerage Leader
04:25 Managing a Growing Team
09:00 Pandemic Opportunities for Business Growth
13:56 Reaching Future Buyers With YouTube
18:20 Leveraging AI in Real Estate
20:15 The Future of Brokerages
23:20 AI-Powered Real Estate Assistant Demo
29:44 Expansion Plans
32:14 Aggressive Pricing Strategy Explained
36:53 Attracting Top Advisors from Big Brokerages

BAT Disrupt is hosted by Matt Breitenbach — born and raised in the Hamptons, Managing Principal Broker and CEO of the Breitenbach Advisory Team (BAT). Twenty years in this market. Over $3 billion in career sales. He started at 22, crossed $1 billion in sales before 30, and has represented NBA champions, hedge fund principals, and entertainment executives across some of the most significant transactions on the East End — including the $85M former Calvin Klein oceanfront estate.

BAT is the Hamptons' leading luxury real estate team. Featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Variety, and Billboard. Named by Inman News as one of the best real estate podcasts in the country.

🎙️ New content drops every month. Subscribe so you never miss an episode. 🔔

📩 Want instant updates? DM us or email disrupt@batrealestate.com to be added to our mailing list.

💼 Work directly with Matt → matt@batrealestate.com
🏡 Hamptons real estate & more about BAT → batrealestate.com
🌐 All BAT Disrupt episodes → batdisrupt.com
🎤 Be a guest or attend a BAT Disrupt Live Event → disrupt@batrealestate.com
📲 @mattbreitenbach | @breitenbachadvisory

#HamptonsRealEstate #LuxuryRealEstate #RealEstatePodcast #BATDisrupt

He went from promoting nightclubs to building $20 million homes in the Hamptons. Michael Frank's path to becoming one of the East End's most respected developers is nothing like what you'd expect.

What you'll learn:
• How Michael Frank went from nightclub promoter and marketing employee to visionary Hamptons developer
• Why new zoning codes are quietly reshaping what gets built on the East End
• The difference between speculative building and design-forward development with real integrity
• What today's luxury buyers actually expect from a ground-up Hamptons home in 2025

Michael Frank is a Hamptons-based developer known for design-forward new construction across the East End. His builds in Amagansett, Sagaponack, and beyond are redefining what modern Hamptons architecture looks like.

Filmed inside one of Frank's newest builds in Amagansett Lanes, currently represented by BAT.

BAT Disrupt is hosted by Matt Breitenbach — born and raised in the Hamptons, Managing Principal Broker and CEO of the Breitenbach Advisory Team (BAT). Twenty years in this market. Over $3 billion in career sales. He started at 22, crossed $1 billion in sales before 30, and has represented NBA champions, hedge fund principals, and entertainment executives across some of the most significant transactions on the East End — including the $85M former Calvin Klein oceanfront estate.

BAT is the Hamptons' leading luxury real estate team. Featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Variety, and Billboard. Named by Inman News as one of the best real estate podcasts in the country.

🎙️ New content drops every month. Subscribe so you never miss an episode. 🔔

📩 Want instant updates? DM us or email disrupt@batrealestate.com to be added to our mailing list.

💼 Work directly with Matt → matt@batrealestate.com
🏡 Hamptons real estate & more about BAT → batrealestate.com
🌐 All BAT Disrupt episodes → batdisrupt.com
🎤 Be a guest or attend a BAT Disrupt Live Event → disrupt@batrealestate.com
📲 @mattbreitenbach | @breitenbachadvisory

#HamptonsRealEstate #LuxuryRealEstate #RealEstatePodcast #BATDisrupt

At 23, Gia Fiorello walked away from a stable career with no business plan, no safety net, and no guarantee. Four years later, she runs one of the most respected interior design studios in the Hamptons.

What you'll learn:
• Why Gia left a secure job to launch Fiorello Designs with zero blueprint
• The client relationships that built her reputation faster than any marketing campaign
• How she wins in one of the most competitive luxury markets in the country without flashy branding
• What authenticity actually looks like when you're building a creative business from scratch

Gia Fiorello is the founder of Fiorello Designs, a luxury interior design studio based in the Hamptons. Her work has been featured at the Hamptons Designer Show House with Cottages & Gardens Magazine.

Filmed at the Hamptons Designer Show House.

BAT Disrupt is hosted by Matt Breitenbach — born and raised in the Hamptons, Managing Principal Broker and CEO of the Breitenbach Advisory Team (BAT). Twenty years in this market. Over $3 billion in career sales. He started at 22, crossed $1 billion in sales before 30, and has represented NBA champions, hedge fund principals, and entertainment executives across some of the most significant transactions on the East End — including the $85M former Calvin Klein oceanfront estate.

BAT is the Hamptons' leading luxury real estate team. Featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Variety, and Billboard. Named by Inman News as one of the best real estate podcasts in the country.

🎙️ New content drops every month. Subscribe so you never miss an episode. 🔔

📩 Want instant updates? DM us or email disrupt@batrealestate.com to be added to our mailing list.

💼 Work directly with Matt → matt@batrealestate.com
🏡 Hamptons real estate & more about BAT → batrealestate.com
🌐 All BAT Disrupt episodes → batdisrupt.com
🎤 Be a guest or attend a BAT Disrupt Live Event → disrupt@batrealestate.com
📲 @mattbreitenbach | @breitenbachadvisory

#HamptonsRealEstate #LuxuryRealEstate #RealEstatePodcast #BATDisrupt