In this episode, the hosts discuss the concept of demand capturing and how it differs from demand generation. They highlight the challenges of capturing demand and the need for a strategy that is not too pushy or salesy. The hosts then introduce exclusive workshops as a middle stage between webinars and demos, explaining the benefits of positioning oneself as an industry expert and generating high-quality leads. They also provide insights into structuring an exclusive workshop and emphasize the importance of follow-up and engagement. Takeaways - Demand capturing is the process of finding and capturing the demand of interested prospects who are not yet ready for a demo. - Exclusive workshops are a valuable strategy for engaging with potential clients, positioning oneself as an industry expert, and generating high-quality leads. - Structuring an exclusive workshop involves inviting a small group of participants, providing relevant and specific content, and facilitating interactive discussions. - Follow-up and engagement after the workshop are crucial for converting prospects into customers. Chapters 00:00 Introduction to Demand Capturing 01:01 Challenges in Demand Capturing 04:12 Structuring an Exclusive Workshop 06:06 Follow-up and Engagement

WATCH: https://youtu.be/z6DzZpeNvr0

READ THE BLOG ARTICLE: https://www.cotide.com/en/blog/exclusive-workshops-mastering-demand-capture

In this episode, Valentin, Marc & Virginie discuss buying signals in B2B marketing and how to find and use them efficiently. They explain that buying signals are indicators that a potential customer is interested in purchasing a product or service. The hosts emphasize the importance of understanding the specific buying signals for each company and product. They also highlight the challenges of finding and analyzing buying signals manually and introduce new technologies that can automate the process. The episode concludes with a discussion on the benefits of using buying signal data to personalize emails at scale.

Takeaways:

- Buying signals are indicators that a potential customer is interested in purchasing a product or service.

- Understanding the specific buying signals for each company and product is crucial for effective marketing.

- Automated tools and technologies can help efficiently find and analyze buying signals.

- Using buying signal data allows for personalized marketing and sales efforts at scale.

Read the blog article on that topic: https://www.cotide.com/en/blog/from-broad-lists-to-buying-signals-how-ai-offers-more-for-less

Watch on Youtube: https://youtu.be/eP4xh4jsfy4

In this episode, the hosts discuss the growing popularity of benchmarks for B2B lead generation. They explain that benchmarks provide unique and actionable insights that help businesses differentiate themselves and position as experts in their industry. The conversation then delves into the birth of benchmarks and how they can be used for lead generation. The hosts also interview Janine Tricoire from Peakora who shares her experience with launching a benchmark called the Scaling Readiness Check. They discuss the goals and purpose of the benchmark and the steps involved in publishing the report. The episode concludes with a discussion on the do's and don'ts of launching a benchmark and an introduction to Cotide benchmarking solution.

Takeaways

• Benchmarks are becoming more popular in B2B lead generation as businesses seek unique and actionable insights to differentiate themselves.
• Benchmarks can position businesses as experts in their industry and help them set new trends.
• Launching a benchmark requires careful planning and preparation, including defining goals, developing questionnaires, and determining promotion channels.
• Nurturing leads and providing personalized follow-ups are crucial for successful benchmark campaigns.

Chapters

00:00 Introduction

00:57 The Scaling Readiness Check Benchmark

03:48 Steps to Publish a Benchmark Report

05:49 Challenges and Benefits of Launching a Benchmark

07:24 Do's of Launching a Benchmark

12:19 Don'ts of Launching a Benchmark

15:15 Conclusion and Introduction to Cotide's Benchmarking Solution

Watch on Youtube: https://youtu.be/1R3p2EEcJgc

Read the blog article: https://www.cotide.com/en/blog/how-to-master-benchmarks-for-b2b-lead-generation