Logan Corbett spent twenty years in rodeo believing what most riders still
believe: lifting makes you bulky and slow. He competed at 155 pounds, lean,
weak and fragile. Today, at 195, he puts out more on a ten-second sprint
than he ever did riding, and he and the team at Champion Living Fitness
coach a couple hundred rodeo athletes, junior high through college.

He got on his first bull at fourteen with a borrowed bull rope. His rodeo
coach at Murray State changed his life, and Logan gave his own to coaching.

In this one: why some of the best bull riders in the world were done by
26, the "eight seconds at a time" line he's most ashamed of, how he
assesses a brand-new athlete before writing a single rep, why rodeo kids
need to play other sports, and why he never wants his own kids to feel
they have to prove anything to him.

Athlete Builder · Ep 162

IN THIS EPISODE
0:00 Who is Logan Corbett?
5:25 First bull at 14: no confidence, no equipment
12:53 Franklin Rodeo, the rookie year and life on the road
16:20 "Blind leading the blind": how rodeo athletes train
17:50 Why he coaches: the coach who changed his life
20:30 Mindset: max effort, no self-preservation
25:26 Why are bull riders so small?
27:34 The "bulky and slow" myth
38:11 Strength, bone density and durability
40:06 155 vs. 195 lb: more power on a 10-second sprint
42:42 How he assesses a brand-new athlete
48:40 What he would tell 16-year-old Logan
49:35 Who is on your team?
52:05 From "on the take" to "on the give"
59:30 Will his kids rodeo? Other sports first
1:03:01 Rapid fire

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FREE ATHLETE ASSESSMENT
All six blocks — mindset, knowledge, teammates, training,
nutrition, recovery. Knowledge counts double. See the gaps.
Track the trend.
→ athlete-builder.com/assessmenttest

THE TWO MINUTE DRILL
One short read every Thursday, pulled from 150+ episodes and
what we're learning building champions.
→ athlete-builder.com/newsletter
━━━━━━━━━━━━━━━━━━━━━━━━━━━━

GYM OWNERS
Training is one block of six. You've already mastered that one.
Find Jim Beebe on LinkedIn, tell him the sport you coach, and
he'll walk you through what the other five look like built
around it.

Logan Corbett — Strength & Conditioning Coach, Champion Living Fitness
Instagram: @logan.championliving

Athlete Builder with Jim Beebe
Win the day. Stay relentless.

Thomas Roe was coaching at an Orangetheory in Colorado when a mom with
two high school athletes walked in. Two years later, they're the
co-founders of Blueprint to Bluechip.

Erin Sarles spent fifteen years running multi-unit operations for
Starbucks, Athleta and Orangetheory, and built the CADI framework:
character over clout, accountability over excuses, discipline over
motivation, integrity over image. Thomas had his college career cut short
by two neck surgeries, then spent years racing a ghost: marathons,
Ironman, and Route 66 by bike, a hundred miles a day for twenty-five
days, raising money for mental health awareness in his sister's name.

In this one: the question Erin asked that Thomas answered "that's not my
problem," why the best thing a parent can do at a game is clap, what
Thomas tells the kid padding his stats on a losing team, the first
question he asks every parent (is this your dream, or your kid's?), what
gyms and programs get wrong about keeping people, and what breaks between
the score and the behavior.

IN THIS EPISODE
0:00 Who are Thomas Roe and Erin Sarles?
6:16 "That's not my problem." "Maybe it should be."
8:55 How they met at an Orangetheory in Colorado
9:52 Erin's parent self-audit: learn to just clap
12:55 Route 66 by bike and racing a ghost
17:39 Opening a flagship: no store opening ever goes right
20:39 Fear of failure and the imposter syndrome
23:03 When the playing stops: your dream or your kid's?
25:53 The sibling who isn't the athlete
29:41 "You just lost": the kid padding his stats
31:52 What gyms get wrong about keeping people
35:35 Selling to athletic departments: the check-engine light
39:09 Faith, divorce and no shortcuts
42:28 What breaks between the score and the behavior
48:04 Rapid fire

━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FREE ATHLETE ASSESSMENT
All six blocks — mindset, knowledge, teammates, training,
nutrition, recovery. Knowledge counts double. See the gaps.
Track the trend.
→ athlete-builder.com/assessmenttest

THE TWO MINUTE DRILL
One short read every Thursday, pulled from 150+ episodes and
what we're learning building champions.
→ athlete-builder.com/newsletter

GYM OWNERS
Training is one block of six. You've already mastered that one.
Find Jim Beebe on LinkedIn, tell him the sport you coach, and
he'll walk you through what the other five look like built
around it.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Thomas Roe & Erin Sarles — Co-founders, Blueprint to Bluechip
blueprintbluechip.com
Instagram: @troefitness · @erinsarles · @blueprint.to.bluechip

Athlete Builder with Jim Beebe
Win the day. Stay relentless.

Nate Harvey spent ten years as a Division I strength coach at the University at Buffalo, wrote Conjugate U, and squatted over a thousand pounds. On October 9th he opened his own gym, 716 Elite Prep in Hamburg, New York: a converted car garage where he and his son built the subfloor themselves. We get into how he found the conjugate method by watching Mike Alstott, the text that said "Dave's going to call you in an hour," why 99% of what your kid needs looks too simple, what he tells parents who ask for sport-specific training, and what he did when his monthly costs came in a thousand dollars over budget.

Free athlete assessment → athlete-builder.com/assessmenttest

The Two Minute Drill → athlete-builder.com/newsletter

716 Elite Prep: @716eliteprep

0:00 Intro
0:00 Mike Alstott and the conjugate method
1:58 Finding conjugate
6:10 "Dave's going to call you in an hour"
8:25 D1 culture shock
11:10 The 1,000-lb squat
14:20 The seed one coach planted
18:28 Identity after sport
23:05 The broken hand
27:24 The look on a kid's face
29:28 Conjugate U and the ones pushed aside
35:02 Too many variables
37:31 Sport-specific training for kids
39:13 Delayed gratification in a DoorDash world
42:07 Trust and buy-in
43:58 The system or the athletes?
49:32 Beyond the weight room
51:52 $1,000 over budget
53:55 The subfloor
56:06 The wow factor
60:42 "I'm not a good salesman"
64:15 What he wants people to say
66:12 Rapid fire

Win the Day. Stay Relentless.

He trains seventeen kids a year. No advertising. Referral only. And he
interviews the parents before he says yes.

Steven "Shaq" Shackelford spent 26 years with Capital Group / American Funds,
managing just over 400 relationships across the country. Today he's Vice
President of Qualified Retirement Plans at Invst. On the other side of his
life, he coaches football: athletes in five states, the Thieneman brothers
from walk-ons to captains at Purdue, and Chris Evans from his 7-on-7 team in
Indy to Michigan to the Cincinnati Bengals.

In this one: the two rules his father gave him at twelve, why he'll turn
down a great athlete who isn't doing the work in the classroom, act as if
(and the three D's that come after it), the forty-year plan versus the
four-year plan, and the college athlete whose jersey number cost him six
figures, and several million once you run the math.

In This Episode

0:00 Who is Steven "Shaq" Shackelford?
4:15 The Tidewater Sharks: two seasons of semi-pro ball
5:52 Watching his athletes play on Saturdays
8:13 The Thienemans: walk-ons, captains, and confidence from reps
10:05 Chris Evans: from a 7-on-7 team to Michigan and the Bengals
13:40 His father's two rules and the Shackelford brand
17:17 Louisville to Irvine, and the grandfather who never took the trip
21:45 Why he only trains 17 kids a year
24:40 Delayed gratification in a DoorDash world
28:17 Leaving American Funds after 26 years
31:29 Act as if: dedicate, desire, dominate
36:05 What good parental influence looks like: "present"
39:14 The forty-year plan vs. the four-year plan
43:51 The $10 million question and the six-figure jersey number
49:11 Rapid fire

━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FREE ATHLETE ASSESSMENT
All six blocks — mindset, knowledge, teammates, training,
nutrition, recovery. Knowledge counts double. See the gaps.
Track the trend.
→ athlete-builder.com/assessmenttest

THE TWO MINUTE DRILL
One short read every Thursday, pulled from 150+ episodes and
what we're learning building champions.
→ athlete-builder.com/newsletter

GYM OWNERS
Training is one block of six. You've already mastered that one.
Find Jim Beebe on LinkedIn, tell him the sport you coach, and
he'll walk you through what the other five look like built
around it.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Steven Shackelford — VP, Qualified Retirement Plans, Invst
Instagram: @stevenshackelford1

Athlete Builder with Jim Beebe
Win the day. Stay relentless.

He was a first-team All-American who never got invited to the NFL Combine.

Clif Marshall has spent 25 years as a performance coach — more than 500 pro
athletes, and by his own count, nearly $2 billion in contracts. He walked on at
Kentucky as a fullback, failed the one test that was supposed to make him a
player, and became a coach instead. Louisville. The Bengals at 24. Ten years
building a pro-athlete gym in Cincinnati with clients on all 32 NFL rosters.
Eight seasons in the weight room at Indiana basketball. Today he runs pro
athlete training at D1 Sports headquarters in Nashville — 180 facilities, 750
coaches.

In this one he explains how he put an actual number on grit, what a
love-language survey did to a Big Ten basketball team, why deceleration
training has to come before acceleration training, and the two things he tells
every athlete he cannot fix no matter how hard they work.

IN THIS EPISODE
0:00 Cowboy boots at Purdue: "the strength coach wears high heels"
5:15 Teaching iShow Speed to run a 40, next to Brady and Durant
10:25 Luke Kuechly's 60-inch box jump — his only KPI
13:02 The walk-on who failed his own forty, and became a coach
15:02 Ignition: ten years, clients on all 32 NFL rosters
18:43 D1 Sports HQ — 180 facilities, 750 coaches
20:07 NIL, the transfer portal, and the four T's
24:40 How he put an actual number on grit
32:15 The broken freshman: specialization and AAU volume
34:58 The love-language survey that changed his coaching
43:54 Deceleration before acceleration
48:44 "I can make you stronger, but I can't make you longer"
52:57 Landon Robinson — the All-American the NFL never invited
57:03 "One of us goes to the other's funeral"
58:15 Rapid fire

────────────────────────────
FREE ATHLETE ASSESSMENT
All six blocks — mindset, knowledge, teammates, training,
nutrition, recovery. Knowledge counts double. See the gaps.
Track the trend.
→ athlete-builder.com/assessmenttest

THE TWO MINUTE DRILL
One short read every Thursday, pulled from 150+ episodes and
what we're learning building champions.
→ athlete-builder.com/newsletter

GYM OWNERS
Training is one block of six. You've already mastered that one.
Find Jim Beebe on LinkedIn, tell him the sport you coach, and
he'll walk you through what the other five look like built
around it.
────────────────────────────

Clif Marshall — Director of Athletic Performance, D1 Sports
Instagram: @clifmarshall (one F)

Athlete Builder with Jim Beebe
Win the day. Stay relentless.

Gelen Robinson was a two-time state champion wrestler, a state champion in discus, and a three-sport athlete at Purdue. He played pro football in the CFL, the AAF and the XFL. Then COVID ended football, so he picked up rugby — and found the sport he loved most.

He played hooker and prop, toured Uruguay, Brazil, Chile, Paraguay and Argentina, and won a championship in LA. He was two weeks from rugby camp and an MLR contract that would have kept him close to his daughters.

On New Year's Eve, driving home from work, a drunk driver hit him behind the driver's side door. Severe concussion. No team will sign you with a concussion, his agent told him. Be realistic.

He'd never told that story publicly. No retirement post — he says he couldn't bring himself to write one.

What he did instead is the episode. A text from an old Purdue teammate, an introduction to a throws coach named Marley Bird, and a new career making other people's kids great. Plus the 40 percent rule, why the mind always breaks before the body, and his half-second rule for getting off the ground.

CHAPTERS
0:00 Cold open
1:28 Four sports, one Boilermaker family
5:22 The welcome-to-the-Big-Ten moment
6:41 First career sack, as a freshman, at Notre Dame
8:06 Why rugby was harder than everything else
10:04 Hooker, prop, and what a scrum actually feels like
12:14 The mind breaks before the body
13:32 The half-second rule for getting off the ground
15:12 Seven cities, six countries, five years
20:24 Big Ten venues, and the children's hospital at Iowa
23:04 The car accident he's never talked about publicly
28:43 Recognizing the low, and the text that changed it
31:57 The 40 percent rule
35:09 Coaching kids in an Amazon world
37:14 Why a scholarship is easier than parents think
45:56 Non-negotiables: no complaining, bring the juice
55:04 Socrates, true strength, and what he wants athletes to see

Free Athlete Builder Scorecard — six blocks, about ten minutes, a real assessment: athlete-builder.com/assessmenttest

The Two Minute Drill: athlete-builder.com/newsletter

Find Gelen: @gelen_robinson · coaching at IFAST in Indianapolis and assistant throws coach at HSE

Thanks to Jake and Brennan Thieneman for the introduction.

Win the Day. Stay Relentless.

Steven Thompson rides bareback broncos, ropes, and runs the electrical maintenance shop at a coal-fired power plant in Adrian, Missouri. In 2018 he started training in his own barn because he'd realized he was coming home from work, sitting on the couch, and letting life go by without him.

A few kids came out to join him. He thought he had workout partners.

Then one of them was standing at the rack on his phone, and Steven asked who he was talking to. Oregon State. That was the moment it stopped being a workout and became a program.

This one is for coaches who actually program. Steven breaks down how he adapted Westside for high school athletes who can't squat well yet, why a 10x2 dynamic effort day is worthless for a kid who isn't moving right, what he's known for in his own town, and the training he now looks back on and shakes his head at — rolling round bales for time after a hard session, jumping on whatever would hold their weight.

He also gets into the harder parts. What you do when a kid with real potential quits on himself. Whether the injury was your programming. How you keep your own ego out of a room full of teenagers. And why he's never once sat back and thought he'd made it — because he's already worried about who's coming next.

CHAPTERS
0:00 Cold open
1:24 Westerns, horses, and Lonesome Dove
3:24 What Voodoo Power looks like — and whether it still smells like horses
9:19 Now what: how the barn gym actually started
10:45 The phone call that changed everything
13:35 When a kid quits on himself
16:41 You can't want it more than they do
19:25 Adapting Westside for teenagers who can't squat yet
25:23 The pillars he's known for
29:36 Keeping ego out of the room
33:24 "If a little is good, a lot's better" — what he'd undo
40:12 Trust built in the offseason, spent at the national meet
48:50 What he steals from his own podcast guests
56:33 Modifying for the athlete in front of you
1:00:01 Faith, and why this was never a business
1:12:30 When your friend's kid walks into your barn
1:15:10 Rapid fire: Major League, The Replacements, and the Joker problem

CTA BLOCK

Where is your athlete actually losing ground? Free Athlete Builder Scorecard — six blocks, about ten minutes, a real assessment: athlete-builder.com/assessmenttest

The Two Minute Drill: athlete-builder.com/newsletter

Find Steven: @voodoo4power on Instagram. His podcast is Voodoo Power — and I'm a guest on it in the coming weeks. Be on the lookout.

Mentioned: Matt Wenning · Shane Sweatt and Laura Phelps-Sweatt · Zach Even-Esh · Tom Dorrance, True Unity: Willing Communication Between Horse and Human

Shawnee Harle rode the bench at the number one program in the country. Then she got cut — and the coach who cut her is the one who pushed her into coaching.

Twenty years a university head coach and two Olympic Games with Canada followed. But the moment that made her a mental toughness coach was a quarterfinal in Rio, against a team they'd already beaten twice in eighteen months, where she felt her team go from playing to win to playing not to lose. Her words: that's not a strategy shift. That's fear, and you can feel it.

This one gets practical fast. Her toolkit in three words — chill, change, choose. The voice of fear and how to tell it to shut up. Why we only fear the things we believe we can't handle. Good anger versus bad anger. And the two-step nobody teaches: face the fear, then ask whether you'd actually survive it.

CHAPTERS
0:00 Cold open
1:21 What riding the bench teaches you that starters never learn
3:10 You are what the scoreboard says you are
5:23 Atlanta 1996 — coaching through a bombing
8:27 Rio 2016 — higher expectations, higher agony
9:44 The moment it turned from playing to win to playing not to lose
12:59 Getting cut, and the ego that almost stopped her
16:49 You don't change behavior by addressing behavior
19:14 We only fear what we believe we can't handle
21:25 Bill Buckner and speaking it into existence
23:11 The voice of fear steals the microphone
25:45 Chill. Change. Choose.
30:14 Good anger and bad anger
35:18 The yips, the F words, and what sport teaches you to fake
43:16 The 14-year-old, the parents, and how they measure success
46:22 The limiting factor is always fear
50:27 "Shawnee taught me how to save myself"

Free Athlete Builder Scorecard — about ten minutes, six blocks, a real assessment: athlete-builder.com/assessmenttest
The Two Minute Drill: athlete-builder.com/newsletter
Find Shawnee: @shawneeharle · shawneeharle.com

Win the Day. Stay Relentless.