Thomas Roe was coaching at an Orangetheory in Colorado when a mom with
two high school athletes walked in. Two years later, they're the
co-founders of Blueprint to Bluechip.

Erin Sarles spent fifteen years running multi-unit operations for
Starbucks, Athleta and Orangetheory, and built the CADI framework:
character over clout, accountability over excuses, discipline over
motivation, integrity over image. Thomas had his college career cut short
by two neck surgeries, then spent years racing a ghost: marathons,
Ironman, and Route 66 by bike, a hundred miles a day for twenty-five
days, raising money for mental health awareness in his sister's name.

In this one: the question Erin asked that Thomas answered "that's not my
problem," why the best thing a parent can do at a game is clap, what
Thomas tells the kid padding his stats on a losing team, the first
question he asks every parent (is this your dream, or your kid's?), what
gyms and programs get wrong about keeping people, and what breaks between
the score and the behavior.

IN THIS EPISODE
0:00 Who are Thomas Roe and Erin Sarles?
6:16 "That's not my problem." "Maybe it should be."
8:55 How they met at an Orangetheory in Colorado
9:52 Erin's parent self-audit: learn to just clap
12:55 Route 66 by bike and racing a ghost
17:39 Opening a flagship: no store opening ever goes right
20:39 Fear of failure and the imposter syndrome
23:03 When the playing stops: your dream or your kid's?
25:53 The sibling who isn't the athlete
29:41 "You just lost": the kid padding his stats
31:52 What gyms get wrong about keeping people
35:35 Selling to athletic departments: the check-engine light
39:09 Faith, divorce and no shortcuts
42:28 What breaks between the score and the behavior
48:04 Rapid fire

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GYM OWNERS
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around it.
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Thomas Roe & Erin Sarles — Co-founders, Blueprint to Bluechip
blueprintbluechip.com
Instagram: @troefitness · @erinsarles · @blueprint.to.bluechip

Athlete Builder with Jim Beebe
Win the day. Stay relentless.