Anewgo of New Home Sales copertina

Anewgo of New Home Sales

Anewgo of New Home Sales

Di: Anya Chrisanthon and John Lee
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3 mesi a soli 0,99 €/mese Offerta valida fino al 12 dicembre 2025. 3 mesi a soli 0,99 €/mese, dopodiché 9,99 €/mese. Si applicano termini e condizioni. Approfitta dell'offerta

A proposito di questo titolo

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2025 Anewgo of New Home Sales Economia Marketing Marketing e vendite
  • Why AI Assistants Will Do What Your Website (and Chatbot) Can’t-166
    Dec 2 2025

    To watch this webinar with slides CLICK HERE

    Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up.

    You’ll learn:

    -Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently
    -The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)
    -How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance
    -What AI-powered qualification looks like when every message is tracked, analyzed, and scored
    -How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams
    -A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI Academy

    If you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.


    📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo

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    1 ora e 3 min
  • From SaaS to Laughs: Improv Skills Every Salesperson Needs-165
    Nov 25 2025

    What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?
    Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.

    In this episode, you’ll learn:

    • Why comedy skills = better communication, curiosity & connection
    • The difference between being funny and using humor effectively
    • How to shrink the fear of failure (yes… bombing on stage helps)
    • Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)
    • How humor lowers defenses, builds trust, and boosts customer satisfaction
    • Simple, low-stakes exercises any sales team can use to collaborate better

    Whether you’re in new home sales, leadership, or just want to communicate like a human again, Kevin’s approach will help you sell with more confidence, and have a lot more fun doing it.

    🔗 Connect with Kevin: Laugh.Events
    🔗 Sign up for LaughRx newsletter: laugh.events
    🔗 Follow Kevin on LinkedIn: Kevin Hubschmann


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    35 min
  • Attract, Engage, Convert: Building a High-Performing OSC Program with Leah Fellows-164
    Nov 11 2025

    Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.

    You’ll learn:

    -The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)

    -How to structure training, processes, and metrics that move appointments → sales


    -Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video

    -Why gating hurts conversion—and where to earn contact info instead

    -Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks

    -Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability

    -When (and how) to audit your existing OSC program for quick wins


    Guest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert.
    Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.

    If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.



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    36 min
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