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John Lee of Anewgo and Chip Johnson of Builder Designs are back for the second Builder Tech conversation. Between them they work with more than 1,000 builders, and they’re not sugarcoating what they see: September brought the highest cancellation rate since early COVID, builder confidence at a 14-year low and the slowest traffic since 2012.

So what do you do about it? John and Chip make the case for flipping the traditional funnel so affordability comes first, removing friction instead of adding incentives to the homepage, and treating your data as the most valuable asset you own. They explain what happens when a buyer’s AI shopping agent lands on a website with gated pricing, why John believes AI in homebuilding is underestimated, underappreciated and underutilized, and how the OPEN strategy (Organization, Platform, Ecosystem, Network) gets a builder ready for a world where your AI agent talks to the buyer’s AI agent.

Everything in this episode is what Builder Tech Summit is built around.

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. One room, one track, 150 seats. Sessions on getting found by human and AI shoppers, a hands-on website workshop, AI assistants, analytics, AI for buying power, what buyers expect next, builder case studies and a closing “Monday morning plan,” plus three Demo Blocks. Early bird $799 with code EARLYBIRD through Oct 31, then $899. Teams of 3+ save $50 each. Register at buildertech.com
🏨 Hotel block: $229/night at the Loews. Book here or call 1-877-748-1451 with code BTS428.

Missed the first Builder Tech conversation? Listen here

Connect with Anya on LinkedIn.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

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Your sales team is already using AI. The real question is whether they’re pasting buyer information into a free account. Lindsey Ayala, Chief Growth Officer at Impact Eighty Eight, joins Anya to share the AI strategies she teaches sales teams and leaders across the country, starting with the first move: get off the free plan.

Lindsey explains what happens to your data on a free account, why a team plan beats individual logins, and how memory and projects turn a generic chatbot into an assistant trained on your voice, your communities and your buyers. She walks through the automations that give leaders hours back, including the morning leadership brief, meeting prep with a pre-drafted follow-up, and a new-client intake that files, notifies and invoices on its own. She also shares her BRIEF prompting framework, what belongs in a company AI policy, and the one thing every listener should do today.

Lindsey’s BRIEF framework: Background, Role, Instructions, Examples, Feedback (end every prompt with “Ask me any clarifying questions”).

Connect with Lindsey on LinkedIn, where you can also subscribe to her weekly AI Powered Leader Note. Learn more about Impact Eighty Eight’s AI training, School of Impact, Speak to Lead and Revenue Getter at [IMPACT88_WEBSITE_URL].

Connect with Anya on LinkedIn.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

Learn more at anewgo.com

Send us Fan Mail

Brohn Homes builds the lowest-priced new construction in central Texas, starting at $179,990 just outside Austin, and has tripled its community count in under two years. Melissa Galland, Senior Vice President of Marketing at Brohn Homes, joins Anya to talk about marketing to first-time buyers across Austin, San Antonio and Houston.

She shares why financial education builds more value than incentives, how a downloadable homebuyer guide turned into a high-converting lead source, why their first virtual buyer class outperformed in-person events that sometimes drew no one, and why Brohn kept investing in marketing while other builders cut back. Melissa also explains how she keeps sales and marketing working like best friends, why OSCs make her marketing smarter, what makes her skeptical of a tech pitch, and the career advice that stuck with her: pull up your own seat.

Full disclosure: Brohn Homes is an Anewgo client, and Melissa gives her honest take on how buyers use interactive tools before and during the sales appointment.

Connect with Melissa on LinkedIn or visit brohnhomes.com.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

Learn more at anewgo.com