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Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.

In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.

You’ll learn:

-What builders should prepare before pushing to-be-built homes

-How to use buyer insights and trends to guide decisions

-Why choice is the biggest driver for to-be-built shoppers — and how to showcase it

-How to create urgency without relying on inventory scarcity

-Ways to help buyers emotionally connect to a home before it’s built

-How visualization tools and virtual tours increase confidence and momentum

-Tactics sales teams can use to follow up more personally and close faster

This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home.

If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen.

Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights

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AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.

In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.

They cover:

• The shift from traditional search to conversational, AI-driven discovery
• What “agentic AI” really means for buyers and sellers
• Why AI browsers, assistants, and agents are changing the buyer journey
• How AI is moving from marketing into full-funnel commerce
• What builders need to do now to stay visible, competitive, and relevant

This episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.

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In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.

After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.

In this conversation, we cover:

Why the traditional sales funnel is officially broken

How AI is changing buyer intent, discovery, and decision-making

The rise of “signal” over SEO and paid traffic

Why AI won’t replace your job—but someone who knows AI might

How roles like OSCs, sales teams, and marketers must evolve

The growing need for a Chief AI Officer (CAIO) in homebuilding organizations

This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.