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Your sales team is already using AI. The real question is whether they’re pasting buyer information into a free account. Lindsey Ayala, Chief Growth Officer at Impact Eighty Eight, joins Anya to share the AI strategies she teaches sales teams and leaders across the country, starting with the first move: get off the free plan.

Lindsey explains what happens to your data on a free account, why a team plan beats individual logins, and how memory and projects turn a generic chatbot into an assistant trained on your voice, your communities and your buyers. She walks through the automations that give leaders hours back, including the morning leadership brief, meeting prep with a pre-drafted follow-up, and a new-client intake that files, notifies and invoices on its own. She also shares her BRIEF prompting framework, what belongs in a company AI policy, and the one thing every listener should do today.

Lindsey’s BRIEF framework: Background, Role, Instructions, Examples, Feedback (end every prompt with “Ask me any clarifying questions”).

Connect with Lindsey on LinkedIn, where you can also subscribe to her weekly AI Powered Leader Note. Learn more about Impact Eighty Eight’s AI training, School of Impact, Speak to Lead and Revenue Getter at [IMPACT88_WEBSITE_URL].

Connect with Anya on LinkedIn.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

Learn more at anewgo.com

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Brohn Homes builds the lowest-priced new construction in central Texas, starting at $179,990 just outside Austin, and has tripled its community count in under two years. Melissa Galland, Senior Vice President of Marketing at Brohn Homes, joins Anya to talk about marketing to first-time buyers across Austin, San Antonio and Houston.

She shares why financial education builds more value than incentives, how a downloadable homebuyer guide turned into a high-converting lead source, why their first virtual buyer class outperformed in-person events that sometimes drew no one, and why Brohn kept investing in marketing while other builders cut back. Melissa also explains how she keeps sales and marketing working like best friends, why OSCs make her marketing smarter, what makes her skeptical of a tech pitch, and the career advice that stuck with her: pull up your own seat.

Full disclosure: Brohn Homes is an Anewgo client, and Melissa gives her honest take on how buyers use interactive tools before and during the sales appointment.

Connect with Melissa on LinkedIn or visit brohnhomes.com.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

Learn more at anewgo.com

Send us Fan Mail

Gen X is now turning 55, and the 55+ buyer looks nothing like the stereotype. Rob Krohn, VP of Marketing at Epcon Communities, returns to the show to talk about how this buyer is changing and what builders need to do differently.

We get into why AI use may be higher among Gen X and boomers than among Gen Z, why the fastest way to lose an Xer is to gate your information, and how Epcon works on organic AI visibility before considering paid AI placements. Rob also shares how Epcon splits its budget, why buyers can take two years to decide but only about 45 days from lead to contract, how they pay (roughly a third each cash, conventional and reverse mortgage), and the mistake franchise builders make most often when they enter the 55+ space.

Connect with Rob on LinkedIn or visit epconcommunities.com and epconfranchising.com.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line "AEO Assessment."

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

Learn more at anewgo.com