How is patient engagement evolving in one of the world’s fastest-changing healthcare regions?
In this episode, Ursula Mann and Christine Pisapia sit down with Mostafa Najib, a pharmaceutical leader with more than 20 years of experience across the Middle East.

Together, they explore how patient expectations are shifting, how technology and policy are reshaping access to innovation, and why meaningful patient insight is still one of healthcare’s biggest challenges—globally.

Why You Should Listen

• To gain a global perspective on how patient voices are being integrated into healthcare decision-making
• To understand what’s changing in the Middle East—and what remains surprisingly similar worldwide
• To hear real-world reflections from inside the pharmaceutical industry
• To explore how patient insight can shape better strategy, access, and outcomes
• To consider what the future of patient-centered healthcare could look like across systems

Episode Highlights

00:03:32 — Entering the pharmaceutical world
How Mostafa found his path into pharma and why the commercial side captured his interest.

00:05:03 — The rise of patient engagement in the Middle East
A look at how patient expectations and behaviors have shifted over the last two decades.

00:06:00 — The limits of traditional patient programs
Why awareness and access initiatives still fall short of capturing what patients truly value.

00:07:26 — When assumptions miss the mark
How physician perceptions sometimes diverge from what patients actually want or fear.

00:08:42 — Shared global patterns
Christine reflects on similar trends in North America—from “Dr. Google” to increasing patient advocacy.

00:09:05 — The evolving role of patient groups
Why patient associations are more established in Europe and North America than in the Middle East.

00:11:04 — Faster access to innovation
How regulatory modernization is closing the gap between U.S. approvals and local availability.

00:12:23 — Digital transformation (and no more faxing)
A lighthearted look at how digital health infrastructure has rapidly advanced in the region.

00:14:35 — What’s missing from patient insight
The everyday realities, symptoms, and priorities that often never reach the healthcare system.

00:17:09 — Shrinking visit time
How shorter appointments impact patient–physician communication and understanding.

00:20:20 — Designing a connected ecosystem
Mostafa imagines a future where patients, providers, payers, and pharma collaborate more seamlessly.

00:21:43 — When patient feedback redirects strategy
A real-world example of how one insight changed the course of a major investment.

00:25:30 — Surfing, seasons, and perspective
A glimpse into Mostafa’s life outside of work—and the waves he’s chasing next.

Want to Share Your Voice?

If you’re a patient or caregiver, you can join Patient Voice Connect to share your experiences and help shape healthcare here.

Join our email list to get new episode updates here.

Together, we can bring more voices to the table and shape the future of healthcare.

Share this episode, leave a review, and follow Patient Voice Partners on LinkedIn to help amplify more voices.

Welcome to the launch episode of Amplify, the podcast powered by Patient Voice Partners, where real stories spark bold conversations. In this episode, host Ursula Mann is joined by her co-hosts Brent Korte, Barry Liden, Anne Marie Hayes, and Christine Pisapia as they explore what patient engagement really means - and why it’s personal, not just professional.

Together, they share stories of caregiving, lived experiences, and the ways patient voices can influence decisions across healthcare - from policy and regulation to research and clinical care. Learn why listening to patients, caregivers, and healthcare changemakers matters, how insights from lived experiences translate into action, and the impact of truly inclusive patient engagement.

This episode also introduces Amplify’s mission: to provide a platform that elevates patient voices, fosters understanding, and inspires listeners to think differently, listen differently, and take action in their own healthcare ecosystems.

What You’ll Learn:

• Why patient engagement is personal for every member of the healthcare ecosystem
• How patient perspectives can influence business, regulatory, and clinical decisions
• The challenges and opportunities in translating patient experiences into meaningful outcomes
• Ways listeners—patients, caregivers, clinicians, and innovators—can contribute to change

Want to Share Your Voice?

If you’re a patient or caregiver, you can join Patient Voice Connect to share your experiences and help shape healthcare here.

Join our email list to get new episode updates here.

Together, we can bring more voices to the table and shape the future of healthcare.

Share this episode, leave a review, and follow Patient Voice Partners on LinkedIn to help amplify more voices.

Episode Summary

In this powerful episode of Amplify, hosts Ursula Mann and Christina Pisapia speak with Erin Paterson, a writer, caregiver, and advocate whose life was transformed by Huntington’s Disease (HD).

Just as Erin and her husband were preparing to start a family, she learned a long-kept family secret: her grandmother may have died from Huntington’s. This revelation pushed Erin into rapid genetic testing, where she tested gene-positive. What followed was a decade-long struggle with depression, infertility, caregiving responsibilities, and fear of the future.

But Erin rebuilt her life through writing, community, caregiving, and storytelling. Today, she advocates globally for people living with rare diseases and cares for her father, who is now in his 80s with late-onset HD. Her story is one of courage, connection, and the quiet beauty of finding purpose—even when living with uncertainty.

Why You Should Listen

This episode is for you if you:

• Work in healthcare and want to understand how to deliver compassionate, human-centered care for people with neurological and rare diseases.
• Support a loved one with chronic illness and want to hear how another caregiver navigates emotional, logistical, and generational challenges.
• Are navigating inherited risk, fear of the unknown, or the emotional weight of a diagnosis—personally or within your family.
• Believe in the power of storytelling, community, and advocacy to transform pain into purpose.
• Want to hear how small acts of joy and presence can sustain connection—especially when speech and movement change.

You’ll walk away with a deeper understanding of Huntington’s disease, the importance of slowing down in care settings, and how love and community can reshape even the hardest realities.

Episode Highlights

00:00 — Understanding Huntington’s Disease
A clear, human explanation of what HD is and why lived experience is essential.

02:35 — A family secret revealed
Erin shares the unexpected moment that changed the course of her life.

03:57 — Facing a life-altering diagnosis
How Erin processed the news and what the early emotional impact looked like.

08:28 — Becoming a caregiver
What it meant to step into supporting her father as HD progressed.

09:46 — Advocacy in the healthcare system
Erin reflects on what patients and families often need—but don’t always receive.

13:24 — Rebuilding after a difficult season
The small, intentional practices that helped her slowly find her way forward.

15:49 — Transforming pain into purpose
How writing, publishing, and community shifted Erin’s path.

28:34 — Connection beyond words
A beautiful insight into staying close to a loved one when communication changes.

In this conversation, Ursula and Anne Marie sit down with Mark Stolow, Founding Director of People Before Patients, to explore what it truly means to humanize healthcare.

Drawing from early caregiving experiences and over two decades in public health, Mark challenges the industrial logic shaping today’s system and offers new metaphors—like forests, ecologies, and “the dome”—to help us reimagine care in a more relational, alive, and humane way.

He also introduces the practice of asking “more beautiful questions,” examines the difference between cold and warm data, and shares how slowing down might be the most urgent step toward redesigning healthcare for the future.

Why You Should Listen

• You’ll rethink the phrase “humanizing healthcare”—and why it reveals how far we’ve drifted from care’s original purpose.
• Mark offers powerful metaphors (forest ecology, The Truman Show dome, bonsai) that reframe how we understand illness, suffering, and systems.
• You’ll learn why data alone can’t capture a person’s lived experience, and why healthcare must balance cold metrics with warm context.
• This episode gives clinicians, patients, caregivers, and leaders a new lens for imagining what healthcare could become if we widen the frame.
• It invites us to ask better, more beautiful questions—the kind that open new pathways instead of repeating old answers.

Episode Highlights (Timestamps)

00:00 – Welcome to Amplify
Ursula, Brent, and Anne Marie introduce the episode and its focus on perspectives that can reshape healthcare’s future.

00:34 – Meet Mark Stolow
Mark is introduced as a thought explorer and founding director of People Before Patients, with more than 20 years in the human development and health space.

01:04 – Mark’s origin story
How caring for his mother during severe bipolar episodes shaped his lifelong interest in human suffering, psychology, and healing.

02:28 – Eastern philosophies and “the wisdom of anxiety”
Mark shares how Buddhist and Indian schools of thought influenced his academic and personal exploration of the mind.

04:00 – What does “humanizing healthcare” really mean?
Why the phrase surprises Mark, and what it reveals about how far we’ve drifted from a human-centered understanding of care.

05:45 – A family carrying the weight
Mark reflects on growing up in a household affected by mental illness and what he wishes the family had understood earlier.

07:54 – Healthcare professionals are longing for humanness too
The increasing dissatisfaction and yearning for meaning among clinicians.

08:56 – The forest metaphor: Healthcare as a living ecology
How interconnected systems like forests can teach us more about care than industrial models.

11:00 – What’s getting in the way? The limits of industrial thinking
Why healthcare’s “input-output” mindset fails to capture the complexity of human lives and chronic illness.

12:52 – Expanding the edges of illness
Cancer isn’t only what shows up on scans—Mark describes its ripple effects across relationships, identity, and daily life.

13:45 – Discreet solutions to complex problems
Why industrial solutions are often partial—and what’s missing.

14:38 – A better metaphor: ecological thinking
Shifting from centers and hierarchies to interdependence and mutuality.

16:00 – Ask a more beautiful question
What makes a question “beautiful,” why it requires patience, and how it helps us understand pro

A routine nudge from a family doctor changed everything. After being sent for a mammogram she had delayed, Share was diagnosed with stage 0, triple-negative breast cancer—caught extraordinarily early. In this candid conversation, she walks us through that phone call, the whirlwind of next steps, and the mindset and micro-supports that helped her stay grounded: humor, weekly friend check-ins, complementary therapies, and clear self-advocacy. We also talk about what truly helpful support sounds like, why routine screening matters (even without symptoms), and how this experience is shaping her life, work, and a new legacy-preserving project for families.

Why listen

• A real-world case of early detection saving options—and likely outcomes
• Practical scripts for self-advocacy when guidelines and funding create friction
• Compassionate guidance for friends & family: what to say, how to show up, and when to just listen
• An uplifting reminder that attitude and humor are legitimate forms of support

Key moments

• 00:01:02 — The curveball: A proactive GP flags an overdue mammogram; results move quickly to ultrasound and biopsy.
• 00:05:00 — “Triple-negative” at stage 0: Why speed mattered; a second tiny tumor was found by surgery day.
• 00:06:07 — The GP everyone deserves: Thorough history, time to listen, and even a hug.
• 00:11:00 — Two diagnoses in one day: Processing the news and choosing a forward plan.
• 00:12:00 — Building a circle of support fast: Reiki, self-hypnosis audio, nutrition plan, acupuncture & herbs.
• 00:13:05 — “Don’t should me”: Responding to others’ expectations about how to feel.
• 00:17:32 — Feeling seen: The power of two close friends and brave, non-invasive check-ins.
• 00:20:08 — Daily gratitude practice: Coffee, quiet, noticing small joys.
• 00:25:30 — Screening: No symptoms, no pain—still cancer. Don’t delay routine tests.
• 00:27:14 — Mindset matters: “Cancer loves despair.” Choose light, and ask for help if you can’t find it.
• 00:28:03 — Work & legacy: Launching Film & Life to preserve family memories.
• 00:30:14 — What she’s reading: Murder mysteries and JD Robb’s In Death series.
• 00:29:13 — Raiders fan for life: Loyalty, teamwork, and showing up to the end.

Resources & mentions

• Routine screening: talk to your GP about what’s recommended for your age & history and what’s available beyond funded programs.
• Books: JD Robb — In Death series (futuristic detective fiction).
• Share’s company: Film & Life
  — helping families preserve their stories through legacy videos and media digitization.

Want to Share Your Voice?

If you’re a patient or caregiver, you can join Patient Voice Connect to share your experiences and help shape healthcare here.

Join our email list to get new episode updates here.

Together, we can bring more voices to the table and shape the future of healthcare.

Share this episode, leave a review, and follow Patient Voice Partners on LinkedIn to help amplify more voices.

Episode Summary

What happens when a physician becomes the patient—and then an entrepreneur? Pediatric endocrinologist Dr. Shazhan Amed shares her harrowing, transformational journey through toxic epidermal necrolysis (TEN), a rare, life-threatening reaction often triggered by medications. Shazhan opens up about pain, fear, advocacy, and the moments of kindness that sustained her. She then connects those lessons to why she founded Haibu Health: to pair empathy with data and improve how teams communicate, coordinate, and care—especially in pediatric diabetes.

Why You Should Listen

• Rare, lifesaving insight: Understand toxic epidermal necrolysis from the inside—how it presents, why minutes matter, and what compassionate care looks like in crisis.
• Practical advocacy tips: Concrete ways families can protect sleep, manage pain, and coordinate care—the small changes that change outcomes.
• Clinician perspective, transformed: Hear how becoming a patient reshaped a physician’s views on communication, documentation, and empathy.
• Innovation with heart: See how Haibu Health blends data + humanity to improve team-based care in pediatric diabetes (and beyond).
• Leader playbook: Mentorship, defining purpose, and making uncomfortable leaps—how to build mission-driven work that lasts.
• Caregiver validation: If you’ve stood bedside, you’ll feel seen—and leave with language and ideas to be heard in the system.
• Actionable takeaways: Simple practices any clinic can adopt tomorrow: batch vitals, explain the plan, involve caregivers, and treat kindness as care.

Timestamps

• 00:00 – Welcome & setup: why this story matters
• 01:16 – Who is Dr. Shazhan Amed: clinician, researcher, founder
• 02:50 – What is toxic epidermal necrolysis (TEN) and how it presents (connection to SJS/TEN spectrum)
• 06:39 – Mentors who changed everything—from lab to fellowship to leadership
• 10:06 – Pediatrics is relational: caring for the child and the family
• 13:11 – The day life flipped: fever, blisters, rapid decline
• 15:39 – ICU & burn unit: pain, vision loss, and the sound of urgency
• 18:58 – Advocacy in action: batching vitals, protecting sleep, controlling pain
• 21:00 – Music therapy & humanity at the bedside
• 23:56 – Caregiver trauma and the physician who empowered her husband
• 29:14 – Coming home: support networks and the non-linear path to discharge
• 30:01 – Lessons for clinicians: time is gold; communicate with empathy
• 31:36 – From insight to impact: the origin of Haibu Health
• 36:28 – Leading with purpose: defining a personal “why”
• 39:00 – Joy & recovery: sabbatical, family time, tennis, and a travel gem (Matera, Italy)
• 41:26 – Closing, calls to action, and where to connect

Want to Share Your Voice?

If you’re a patient or caregiver, you can join Patient Voice Connect to share your experiences and help shape healthcare here.

Join our email list to get new episode updates here.

Together, we can bring more voices to the table and shape the future of healthcare.

Share this episode, leave a review, and follow

Trigger warning

This episode includes discussion of severe postnatal mental health challenges, including postpartum psychosis, hospitalization, and panic. If you or someone you know needs medical assistance, please contact your healthcare professional.

If you’re in Canada and need support right now:

• Call or text 9-8-8 – Suicide Crisis Helpline, available 24/7/365, bilingual.
  Youth & young adults: Kids Help Phone 1-800-668-6868 or text 686868 (24/7).
• Find additional federal & provincial/territorial resources at Canada.ca/mental-health.
• If you or someone you know is in immediate danger, call 9-1-1.
  
  

Why You Should Listen

When new motherhood collides with a medical emergency, sleepless nights, and overwhelming pressure, the result can be life-threatening—but also deeply misunderstood. In this raw and courageous conversation, Cara shares her firsthand experience with postpartum psychosis, from a terrifying onset to full recovery and renewal.

Whether you’re a parent, clinician, or advocate, this episode reminds us how vital it is to listen without judgment, recognize early warning signs, and respond with compassion and urgency. Cara’s journey sheds light on both the fragility and strength of mothers navigating unseen battles—and the power of the right support at the right time.

Episode overview

When Cara welcomed twins via C-section in Scotland, early feeding difficulties, sleep deprivation, and a sudden medical complication spiraled into postpartum psychosis. After a terrifying crisis and an ambulance call, Cara was admitted to a Mother–Baby Unit, where specialized, compassionate care helped her stabilize, bond safely with her babies, and reclaim her sense of self. Years later—now a nurse—she shares what recovery looks like, how family and clinicians can recognize red flags, and why empathetic, practical support matters.

What we cover

• Postpartum depression vs. postpartum psychosis: how they differ; why psychosis needs urgent medical attention.
  
  
• Cara’s timeline: birth complications, NICU stay, sleep loss, escalating symptoms, and a critical turning point.
  
  
• Barriers to help: “It’s just motherhood” minimization, stigma, and the role of a strong advocate (a paramedic, in Cara’s case).
  
  
• Specialized care: the Mother–Baby Unit model—why it works, what stabilization looked like, and family decision-making when capacity is limited.
  
  
• Life after psychosis: fear of relapse, building inner strength, self-advocacy, and returning to caregiving and work with renewed empathy.
  
  
• How to support a parent in crisis: listen and validate, reduce judgment, watch for abrupt changes, and help them access professional care quickly.
  
  

Episode Highlights

• 00:00 Welcome & content warning
  
  
• 01:30 Level-setting: what postpartum psychosis is (and isn’t)
  
  
• 06:45 Pregnancy, twins, and birth story
  
  
• 10:20 Medical complication; babies in NICU; no sleep
  
  
• 15:00 “Something’s wrong”: self-advocacy meets minimization
  

In this episode, Ursula and Christine are joined by Tara Cowling, Founder and President of Medlior Health Outcomes Research—a Canadian leader in real-world evidence (RWE), health technology assessment (HTA), and health outcomes research. Together, they explore how health data can be transformed into actionable insights that improve care, trust, and outcomes for patients.

Tara shares her journey from her early work with NICE in the UK to leading an independent research consultancy in Canada. She explains how better data access and health literacy can prevent missed diagnoses, improve early detection, and strengthen public confidence in healthcare systems.

From data privacy and interoperability to the promise of AI and next-generation patient registries, this conversation unpacks how collaboration between patients, researchers, and decision-makers can shape a smarter, more equitable future for healthcare.

Why You Should Listen

• Discover how data trust and transparency affect patient outcomes.
• Learn what “quality” means in real-world evidence and why transparency and reproducibility matter.
• Understand the role of health literacy and interpretation in how patient data is collected and used.
• Hear how AI and predictive analytics are redefining the future of healthcare data.
• Explore how long-term patient registries and real-world insights can drive policy change and better funding decisions.

Episode Highlights

[00:02:00] Meet Tara Cowling — Founder and President of Medlior Health Outcomes Research shares her journey into data and healthcare innovation.

[00:07:15] When data goes wrong — real stories that show why accessible, linked data can save lives.

[00:10:00] Mental health and data — Tara explains why mental health checkups should be as routine as dental visits.

[00:12:30] Health literacy and trust — how communication and transparency build confidence in data use.

[00:16:00] Defining quality data — what makes research reliable: transparency, reproducibility, and context.

[00:21:00] The promise of AI and real-world evidence — how technology and patient data can drive personalized, equitable care.

[00:22:30] Building the future — Tara’s vision through the Avita Health Foundation for long-term patient registries that shape better health systems.

Want to Share Your Voice?

If you’re a patient or caregiver, you can join Patient Voice Connect to share your experiences and help shape healthcare here.

Join our email list to get new episode updates here.

Together, we can bring more voices to the table and shape the future of healthcare.

Share this episode, leave a review, and follow Patient Voice Partners on LinkedIn to help amplify more voices.