Episodi

  • 47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu

    47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu
    Feb 4 2026

    Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values.

    In this episode, you'll learn:

    • How to apply feminine energy principles to yoga marketing without sacrificing results
    • Why "overcoming objections" is like unwanted advances (and what to do instead)
    • The seasonal approach to business that replaces constant hustle with sustainable growth
    • How to reframe aggressive marketing "bro" language
    • The circular economy mindset that transforms how yoga teachers think about money
    • When to use masculine energy in your marketing (and when to lean into the feminine)

    If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you.

    Meet Nyk Danu:

    Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don't feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.

    Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College.

    Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.

    Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart

    Episode Links:

    Scroll back to Episode 25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    Watch Episode on YouTube: https://youtu.be/f8iGvTpG_IM

    Follow Nyk on Instagram: https://www.instagram.com/nykdanuyoga/ https://www.instagram.com/yinyogapodcast/

    Visit Nyk's Website: https://nykdanu.com/

    Learn More About Nyk's 100-Hour Yin Yoga Teacher Training Certification: https://nykdanu.com/teachers/yin-yoga-teacher-training/

    Listen to The Yin Yoga Podcast: https://nykdanu.com/teachers/yin-yoga-teacher-training/yin-yoga-podcast/

    Take Nyk's Free So You Think You Can Niche Workshop: https://nykdanu.com/teachers/yoga-business-mentorship/workshops/niche-workshop/

    About The Show:

    All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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    1 ora e 8 min
  • 46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)

    46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)
    Jan 21 2026

    What if the secret to growing your yoga business isn't adding more, it's subtracting? Today's episode is an unofficial part-2 to the last one on New Years Resolutions where I get brutally honest about time, energy, and the pressure to constantly hustle. From banning a client from ChatGPT to choosing gut health over social media, I'll share why going into maintenance mode isn't failing.

    If you're a yoga teacher feeling drained by the constant push to grow, post, and perform, this episode is your permission slip to slow down and focus on what actually matters.

    Listen now to discover the one question that will change how you approach your business in 2026.

    Episode Links:

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    About The Show

    The All Mats Taken - A yoga teacher's business, marketing and philosophy podcast is created and hosted by Adrianne Jerrett, a fellow Yin Yoga teacher and Yoga Nidra guide with a passion for yoga business, entrepreneurship, branding and marketing and helping yoga teachers grow sustainable businesses that fill their cups (and wallets).
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    30 min
  • 45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)

    45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)
    Jan 5 2026
    Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work (they're 10x more effective than having no resolution at all) but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to grow your yoga business or setting personal development for 2026, this episode will help you set goals that stick. Ready to set goals that actually stick? Grab your notebook and start reframing your 2026 intentions using the strategies from this episode. And if you found this helpful, share it with a yoga teacher friend who needs to hear this too. Episode Links: Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account) Further Reading: James Clear (2018). Atomic habits: An easy & proven way to build good habits & break bad ones.* https://amzn.to/3YpUcna More References? Bryan, C. J., Walton, G. M., Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self. Proceedings of the National Academy of Sciences, 108(31), 12653-12656. https://doi.org/10.1073/pnas.1103343108 Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science, 60(10), 2563-2582. https://doi.org/10.1287/mnsc.2014.1901 Dodson, W. W. (n.d.). How ADHD shapes your perceptions, emotions & motivation [Presentation]. https://adhd.dk/wp-content/uploads/sites/2/2022/05/Dodson-How-ADHD-Shapes-Your-Perceptions-Emotions-.pdf Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69-119. https://doi.org/10.1016/S0065-2601(06)38002-1 Marcus, J. (n.d.). The misogi challenge: Taking risks and crushing your comfort zone. Depth Not Width. Retrieved January 5, 2026, from https://www.depthnotwidth.com/the-misogi-challenge-taking-risks-and-crushing-your-comfort-zone/ Misogi. (n.d.). About misogi. Retrieved January 5, 2026, from https://www.misogi.jp/en/about/ Morin, A. (2024, December 29). Why New Year's resolutions set you up to fail. Psychology Today. https://www.psychologytoday.com/us/blog/what-mentally-strong-people-dont-do/202412/why-new-years-resolutions-set-you-up-to-fail Norcross, J. C., Mrykalo, M. S., & Blagys, M. D. (2002). Auld lang syne: Success predictors, change processes, and self-reported outcomes of New Year's resolvers and nonresolvers. Journal of Clinical Psychology, 58(4), 397-405. https://doi.org/10.1002/jclp.1151 Oscarsson, M., Carlbring, P., Andersson, G., & Rozental, A. (2020). A large-scale experiment on New Year's resolutions: Approach-oriented goals are more successful than avoidance-oriented goals. PLOS ONE, 15(12), e0234097. https://doi.org/10.1371/journal.pone.0234097 Polivy, J., & Herman, C. P. (2002). If at first you don't succeed: False hopes of self-change. American Psychologist, 57(9), 677-689. https://doi.org/10.1037/0003-066X.57.9.677 Sheeran, P., Liström, S., & Gollwitzer, P. M. (2024). The when and how of planning: Meta-analysis of the scope and components of implementation intentions in 642 tests. British Journal of Social Psychology. https://doi.org/10.1111/bjso.12744 Thorndike, A. N., Sonnenberg, L., Riis, J., Barraclough, S., & Levy, D. E. (2012). A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices. American Journal of Public Health, 102(3), 527-533. https://doi.org/10.2105/AJPH.2011.300391 Williamson, O., Swann, C., Bennett, K. J. M., Bird, M. D., Goddard, S. G., Schweickle, M. J., & Jackman, P. C. (2022). The performance and psychological effects of goal setting in sport: A systematic review and meta-analysis. International Review of Sport and Exercise Psychology, 17(2), 1050-1078. https://doi.org/10.1080/1750984X.2022.2116723 *Affilite link: If you buy after clicking this link it won't cost you any more, but you'll help support the show. Thank you 🫶
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    35 min
  • 44: Overwhelmed with sequencing your weekly yoga class? Create a system with Charlotte Muller

    44: Overwhelmed with sequencing your weekly yoga class? Create a system with Charlotte Muller
    Dec 18 2025

    In this episode, we dive deep into the world of yoga sequencing with expert Charlotte Muller, who shares her journey from discovering yoga as a grieving tool to becoming a master at crafting creative sequences using her method called foreshadowing.

    You'll learn about:

    • The importance of creative sequencing,
    • Incorporating foreshadowing into your system,
    • And how these techniques can transform your teaching and student engagement.

    Charlotte also discusses the role of balance in class planning, the impact of personalized teaching, and how she grows a highly engaged clientele base in-person and online.

    Whether you're a seasoned instructor or a new teacher, this episode is packed with insights for how you teach creative yoga classes and how you operate your business as a yoga teacher.

    Meet Charlotte Muller:

    After the unexpected loss of her mom and the diagnosis of Familial Hypercholesterolemia (FH) at age 17, Charlotte dove into wellness as an attempt to care for her heart, physically and emotionally. Breathe Strength was born from her united love for yoga and fitness. Charlotte's been teaching since 2012. Her certifications include ERYT-500, YACEP, RYS, Yoga Teacher Trainer, Group Fitness Instructor, Personal Trainer, Blissflow Yoga, Trauma Informed Yoga, and AHA Heartsaver CPR Instructor. She also taught yoga theory + practice at Hofstra University as an adjunct professor. Charlotte is well known for her creative style sequencing, specifically using the element of foreshadowing, and runs a yoga teacher membership called the Sequencing Hub. She is passionate about helping other yoga teachers save time, teach creative classes, and continue their education, and loves creating community for yoga teachers + students alike.

    Episode Links:

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    Watch on YouTube: https://youtu.be/B9WU3v14atU

    Follow Charlotte on Instagram: https://www.instagram.com/breathe_strength

    Visit Charlotte's Website: https://bio.site/breathe_strength

    Try Manychat: https://manychat.com/
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    46 min
  • 43: Burned Out by Admin? Streamline Your Yoga Business with Smart Tech with Eddie Arpin from OfferingTree

    43: Burned Out by Admin? Streamline Your Yoga Business with Smart Tech with Eddie Arpin from OfferingTree
    Dec 2 2025

    Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you're a yoga teacher, studio owner, or wellness entrepreneur, you'll find practical advice and relatable stories to help you thrive.

    In this episode, you'll learn:

    • How Offeringtree started to solve the unique needs of yoga teachers and studios
    • Key features to look for in a booking platform to suit your needs
    • How to balance technology adoption, including AI, with maintaining authentic human connections in your yoga business
    • Real-world insights on using AI as a supportive tool (not a replacement) for marketing and content creation
    • Why focus and persistence are essential for long-term success in the wellness industry

    Ready to streamline your yoga business and stay ahead in the digital age? Listen now and get inspired to take your next step!

    Meet Eddie Arpin:

    Eddie Arpin is the CEO of OfferingTree. Eddie has an undergraduate and graduate degree in Mechanical Engineering from the University of Minnesota. When he wasn't studying physics and math in college, he was staying physically and mindfully active. He met Alex Haley (another co-founder of OfferingTree) in college while attending a student-led meditation group. After working in transportation research for a few years, he shifted his focus to helping people make a sustainable living out of their passion for health and wellness, and fostering the transformation it can make to their communities. Alex and Eddie started OfferingTree along with co-founders Arvind Menon and Alec Gorgestani to provide greater access to wellness by empowering a diverse group of professionals and businesses to better serve their communities.

    Links:

    Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* https://allmatstaken.com/tree

    Check out our top resources for building your yoga business: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    Watch episode on YouTube: https://youtu.be/gh7VOxoLXD8

    Learn more about Offeringtree on their website (plus get a free trial & exclusive discounts via this link): https://www.offeringtree.com/referral-discount/?utm_campaign=partner&utm_medium=ambassador&utm_source=allmatstaken&_by=adrianne14

    Follow Offeringtree on Instagram: https://www.instagram.com/offeringtree

    Connect with Eddie on LinkedIn: https://www.linkedin.com/in/eddiearpin/

    *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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    45 min
  • 42: Why Your Yoga Business Needs a Free Offer That Actually Works with Colynn Cespedes

    42: Why Your Yoga Business Needs a Free Offer That Actually Works with Colynn Cespedes
    Nov 18 2025

    In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list.

    We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible.

    Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge (November 26-28 2025), where you'll get hands-on support to create, launch, and market your own free resource.

    Whether you're a new yoga teacher, or you've been teaching for awhile but are ready to stand out, this episode is packed with inspiration and practical advice to help you take action and see real results!

    🎯 Join the FREE 3-Day Build Your Free Offer Challenge

    November 26, 27, & 28 | Live on Zoom

    Create a lead magnet that expands your reach and builds trust

    → Register free: https://my.frikshuhn.com/courses/3-day-build-your-free-offer-challenge?affiliate=Zm0i7W

    Resources mentioned:

    Book mentioned by Adrianne; Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson:* https://amzn.to/4oLcr1J

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    48 min
  • 41: Simple & Effective Yoga Sequencing: Proven Methods for Confident Teaching with Sage Rountree

    41: Simple & Effective Yoga Sequencing: Proven Methods for Confident Teaching with Sage Rountree
    Nov 5 2025

    This week we dive deep into the art and science of pedagogy in yoga teaching with Sage Rountree. Sage shares her rich experience in transitioning from an academic teaching background to yoga instruction and the lessons learned along the way.

    We discuss:

    • The importance of repetition, clear queuing, and balancing structure with flexibility in class planning.
    • Frameworks such as the 6-4-2 method and the SERVE method to help teachers design balanced and effective classes.
    • The integration of exercise physiology principles and the role of varied yet intentional practice to enhance both teaching and learning experiences.
    • And so much more!

    Whether you're a new or seasoned yoga teacher, you'll find valuable insights and practical tips to elevate your teaching practice.

    Meet Sage Rountree:

    Sage Rountree (sagerountree.com), PhD, E-RYT 500, is an internationally recognized authority in yoga for athletes and master yoga teacher trainer. She is author of thirteen books including The Athlete's Guide to Recovery, Everyday Yoga, Teaching Yoga Beyond the Poses, The Professional Yoga Teacher's Handbook, and The Art of Yoga Sequencing. And she contributes to Yoga Journal and Runner's World, where she sat on the advisory board for 10 years. Sage hosts the Yoga Teacher Confidential podcast.

    Sage's work helps yoga teachers reach the top of their game teaching yoga to athletes and to everyone. Sage speaks, teaches workshops, and leads trainings internationally and online at comfortzoneyoga.com, a virtual studio where she offers a mentorship membership and a 300-hour yoga teacher training. She lives in central North Carolina, where she co-owns the Carrboro Yoga Company and Hillsborough Spa and Day Retreat.

    All Mats Taken Links:

    Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    Buy me a kombucha to support the show: https://fantastic-pioneer-1892.kit.com/products/support-the-podcast-tip-jar

    Watch interview on YouTube: https://youtu.be/KEehWZvAdbc

    Learn more via Sage's website: https://www.comfortzoneyoga.com/

    Follow Sage on Instagram: https://www.instagram.com/sagerountree

    Follow Sage on Threads: https://www.threads.com/@sagerountree

    Follow Sage on YouTube: https://www.youtube.com/sagerountree

    Shop Sage's Books*

    Teaching Yoga Beyond the Poses: https://amzn.to/43QEaFM

    The Professional Yoga Teacher's Handbook: https://amzn.to/47nixPP

    The Art of Yoga Sequencing: https://amzn.to/4nvTaQt

    Everyday Yoga: https://amzn.to/47F494a

    The Athlete's Guide to Recovery: https://amzn.to/438YbHx

    *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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    57 min
  • 40: How to Build Confidence and Overcome Limiting Beliefs as a Yoga Teacher with Karen Fabian

    40: How to Build Confidence and Overcome Limiting Beliefs as a Yoga Teacher with Karen Fabian
    Oct 21 2025

    Are you looking to boost your confidence and break through the limiting beliefs holding you back? In this episode, I sit down with Karen Fabian to explore the mindset shifts, practical strategies, and personal stories that can help you step into your full potential, both on and off the mat.

    In this episode, you'll hear:

    • Karen's inspiring journey from healthcare professional to successful yoga teacher
    • How to identify and overcome the most common limiting beliefs yoga teachers face
    • The role of mentorship and why seeking help accelerates growth
    • Practical tips for building confidence in the classroom and beyond
    • The ripple effect: how your confidence impacts your students and community
    • Real-life examples of yoga teachers transforming their businesses and lives

    Ready to transform your teaching and mindset? Tune in and start your journey to greater confidence!

    Meet Karen Fabian:

    Yoga teacher, Podcast Host, Author and Founder of Bare Bones Yoga, Karen Fabian has a background in rehabilitative medicine and healthcare. Her passion for anatomy and human movement is behind all she does, including her work with yoga teachers inside her program, The Yoga Anatomy Blueprint Learning Program and her membership, The Yoga Teacher Confidence Club. Along with over 20 years of teaching, she is an E-RYT and a Yoga Alliance Continuing Education Provider. She earned her Certified Personal Trainer certification in 2017 and Corrective Exercise certification in 2019 with the National Association of Sports Medicine, has an undergraduate degree in Rehab Counseling and a Masters in Health Care Administration. She has written two books for yoga teachers and is the host of her podcast, "Conversations for Yoga Teachers" with listeners all over the world. She lives in Boston.

    All Mats Taken Links:

    Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: https://allmatstaken.com/resources

    Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ (new podcast account)

    Buy me a kombucha to support the show: https://fantastic-pioneer-1892.kit.com/products/support-the-podcast-tip-jar

    Learn more via Karen's website: https://barebonesyoga.com/

    Follow Karen: https://www.instagram.com/barebonesyoga/

    Follow Karen on TikTok: https://www.tiktok.com/@barebonesyoga

    Follow Karen on YouTube: https://www.youtube.com/user/karenyoga

    Listen to my episode with Karen on her podcast discussing AI for Yoga Teachers on Apple: https://podcasts.apple.com/au/podcast/yoga-teaching-and-ai-ep-342/id1432716189?i=1000701578087

    Or Spotify: https://open.spotify.com/episode/5qA0DPSgMlRfdtMz8rSPWl?si=7ca80c63ca95477e

    Referenced Paper:

    *Ok so a few corrections from the episode. The paper I was referencing was the Framingham Heart Study by Christakis & Fowler. It ran from 1983 to 2003 and followed 4739 individuals. They found that happiness clusters in networks and that the association between one person's happiness and others' happiness reaches up to three degrees of separation (friends, friends-of-friends, and friends-of-friends-of-friends). They also report concrete effect sizes (e.g., a nearby friend becoming happy increased a person's probability of being happy by ~25%), and that the effect decays with distance and time. Find more information here: https://pubmed.ncbi.nlm.nih.gov/19056788/

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    1 ora e 12 min