Welcome to Messina Touring Week on Adventures In Venueland! 🎉 As we celebrate 2️⃣5️⃣ years of Messina Touring, we’ve got a couple special episodes dropping this week to give you a behind-the-scenes look at what makes them one of the top concert promoters today. — For this bonus episode which extends our Breaking In series, we talk with Rachel Powers, VP at Messina Touring Group, about artist growth from clubs to Sphere. We jump right in and talk about Rachel's role with Messina Touring, where she oversees marketing and promotional strategy for some of the biggest names in country music (Eric Church, Blake Shelton, Zac Brown Band and Ty Myers). Using the case study of Ty Myers, she tells us about his growth from a local Austin kid to playing a club tour, growing into an arena artist, and some of their strategies and challenges facing developing artists. We then chat about Zac Brown Band, in which Rachel helped with their Sphere residency. From 500 cap rooms to global stages, hear what things stay consistent, what recommendations she has for emerging artists (and those marketing them) and some great stories as we break in with this fun episode capping off our Messina Touring Week.

Rachel Powers: Email | Instagram
Messina Touring: Instagram | Facebook | LinkedIn

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ADVENTURES IN VENUELAND

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Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Welcome to Messina Touring Week on Adventures In Venueland! 🎉 As we celebrate 2️⃣5️⃣ years of Messina Touring, we’ve got a couple special episodes dropping this week to give you a behind-the-scenes look at what makes them one of the top concert promoters today. — To kick things off, we’re chatting with Kate Des Enfants McMahon, Executive Vice President at Messina Touring Group, who has been with the company since the beginning. One of the most influential forces in live music touring, Kate has helped shape the modern touring business across companies like Pace Concerts, SFX Touring, and Clear Channel Touring before starting Messina Touring with Louis Messina and Rome McMahon 25 years ago. We chat about the history of the company, her current role, and how their “concierge promoter” all-in services have earned them such a great reputation. We learn about her career in the industry, what she thinks makes a good venue, advice she has for women entering the industry, and some landmark moments of her career – such as being involved in one of the first country music stadium shows. Enjoy listening to this five-time Billboard Woman in Music recipient and Pollstar Impact 50 recipient as we talk shop, share stories, and discuss amazing career advice.

Kate Des Enfants McMahon: LinkedIn
Messina Touring: Instagram | Facebook | LinkedIn

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We’re headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla’s debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas.

Crystal Carpenter: Instagram | LinkedIn
FedExForum: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.