We’re dancing our way to the Live Music Capital of the World – Austin, Texas to chat with Chelsea Masler, Marketing Director at Messina Touring. Whether she’s working on campaigns for major stadium tours like Ed Sheeran or strategically rolling out a legendary underplay tour for Phoebe Bridgers, Chelsea works with the Messina Touring team to act as an extension of management for their artist roster. We talk about some of her tasks from arranging radio campaigns, strategizing marketing content, working closely with venues, and how they dive into fan communities to understand what resonates to ensure tours remain authentic to fans. Learn what it’s like launching a tour from her perspective and how they use data to identify trends while also understanding special fan connections that the data can’t capture. Chelsea tells us about her industry path from writing for a music blog and joining the event board in college, starting at Oracle Arena as an intern and working her way up, time she spent at Goldenvoice and Facebook, all the way up to her current role. You’re bound to love this fun episode that’s packed full of interesting stories, perspective, and laughs.

Chelsea Masler: Instagram | LinkedIn
Messina Touring: Instagram | Facebook | LinkedIn

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ADVENTURES IN VENUELAND

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Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

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