Google took down its 2019 page on how 20th Century Fox sold movies with YouTube ads played in a set order. Nik Vdovenko rebuilt it. In 10 minutes: the five video ad sequences, the Alita, Deadpool 2 and The Predator examples, and how to run a video ad sequence campaign in Google Ads today.

If you come from search ads and video feels hard to measure: where to start with tease, amplify, echo, and why a batch of 3 variations beats one perfect ad.

Read the full post: https://nn.partners/blog/video-ad-sequencing/

Sources: Google's archived 2019 page and the Ipsos study (US, 7,500 people, Nov 2018), Fox's July 2019 article, the YouTube Works 2019 case film, Google Ads Help (checked Fri 23 Oct 2026).

Ad clips: 20th Century Studios (Alita ads: 20th Century Studios UK; Deadpool 2 and The Predator: recovered via the Internet Archive; the skip ad: via a Campaign magazine upload) and the YouTube Works 2019 case film. Shown for learning and review.

Want a second look at the tracking and audiences a sequence would run on? Book your Data Audit: https://nn.partners/data-audit/

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A business gets more leads every month, the sales team says the leads are getting worse, and the ads look fine on the screen. The account is learning from the one number you send back to Google Ads, and this episode is about picking the right one.

If your business lives on calls and form leads: how to pick the number (qualified leads, revenue or profit), what happens when the account never sees the junk, and what to check this week.

Read the full post: https://nn.partners/blog/one-number-to-send-back/

Want a second look at the number you send back? Book your Data Audit: https://nn.partners/data-audit/

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Google spent September moving more Search campaigns into AI Max. New campaigns now start with it on. On Wed 23 Sep it added AI Brief in 7 more languages (a closed beta) and announced a report that will show search term, asset and landing page in one view.

If your business lives on calls and form leads: what AI Max does with the numbers your account sends it, and 6 checks for this month.

Read the full post: https://nn.partners/blog/google-ai-max-update-2026/

Want a second look at your tracking and primary conversions before AI Max spends more on them? Book your Data Audit: https://nn.partners/data-audit/

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