The best lesson on YouTube ads I ever read
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The best lesson on YouTube ads I ever read
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Google took down its 2019 page on how 20th Century Fox sold movies with YouTube ads played in a set order. Nik Vdovenko rebuilt it. In 10 minutes: the five video ad sequences, the Alita, Deadpool 2 and The Predator examples, and how to run a video ad sequence campaign in Google Ads today.
If you come from search ads and video feels hard to measure: where to start with tease, amplify, echo, and why a batch of 3 variations beats one perfect ad.
Read the full post: https://nn.partners/blog/video-ad-sequencing/
Sources: Google's archived 2019 page and the Ipsos study (US, 7,500 people, Nov 2018), Fox's July 2019 article, the YouTube Works 2019 case film, Google Ads Help (checked Fri 23 Oct 2026).
Ad clips: 20th Century Studios (Alita ads: 20th Century Studios UK; Deadpool 2 and The Predator: recovered via the Internet Archive; the skip ad: via a Campaign magazine upload) and the YouTube Works 2019 case film. Shown for learning and review.
Want a second look at the tracking and audiences a sequence would run on? Book your Data Audit: https://nn.partners/data-audit/
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