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#2 - Lara Acosta: How to get Unstuck using LinkedIn - Personal Branding, Networking, Storytelling and more.
- May 8 2024
- Durata: 1 ora e 12 min
- Podcast
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#2 - Lara Acosta: How to get Unstuck using LinkedIn - Personal Branding, Networking, Storytelling and more.
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Riassunto
Sintesi dell'editore
Lara Acosta has helped 100s of people get unstuck using LinkedIn and personal branding. She grew from 0 to 140k+ followers in just 2 years and is now the #1 UK Female Creator. If you are looking to post more on LinkedIn then this podcast is for you.
Connect w/Lara Acosta (guest):
LinkedIn: linkedin.com/in/laraacostar
Youtube: youtube.com/@Laraacosta
Twitter/𝕏: twitter.com/Laraacostar
Instagram: @laraacostar
Connect w/ Harry Phokou (Host)
LinkedIn: linkedin.com/in/hphokou/ Youtube: youtube.com/@hphokou Instagram: @hphokou
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00:00 - Introduction
00:35 - Understanding Your Purpose on LinkedIn
02:19 - Building Authority and Humanizing Yourself
06:38 - Overcoming the Fear of Posting on LinkedIn
08:06 - Starting with What You Have and Reducing Friction
13:49 - The Power of Storytelling on LinkedIn
19:00 - How CEOs can use LinkedIn 25:39 - The Role of Video on LinkedIn
31:29 - Collaboration Over Competition
35:16 - Engaging with Your Audience through LinkedIn Live and Webinars
35:45 - Understanding Leverage and Authenticity
39:04 - Building a Community vs. Building a Following
48:02 - Networking and Making Others Feel Important
57:02 - Presenting Yourself Professionally Online
01:03:07 - Dealing with the Ups and Downs of Content Creation
01:08:20 - Reframing Challenges and Maintaining a Positive Mindset