Episodi

  • Episode 24: Give Your Value Prop A Glow-Up With AI
    Dec 5 2025
    By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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    15 min
  • Episode 23: Profiles, Personas, and the Power of Insight
    16 min
  • Episode 22: Wait, Telemarketing Still Works?
    18 min
  • Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report
    20 min
  • Episode 20: Email Testing - The Reboot Episode
    25 min
  • Episode 19: Protips 2024
    14 min
  • Episode 18: Increase First-Year Member Engagement
    7 min
  • Episode 17: Connected TV - The Tactic to Test in 2024
    18 min