• #147: Cabbage Patch Kids – Popular ‘Til Everyone Had One

  • Apr 3 2024
  • Durata: 21 min
  • Podcast
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#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One

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  • Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is ... Well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Colair Cooling & Heating Ad] Dave Young: Hey, welcome back to another edition of The Empire Builders Podcast. Dave Young here, alongside Stephen Semple. We're talking about empires being built, and people building fortunes and all these, I assume, serious business topics, until Stephen whispers in my ear just before we start that we're going to talk about Cabbage Patch Kids. Stephen Semple: That's right. Dave Young: I feel like this happened before my siblings and little sister's ... Between the time that I had sisters that would have had Cabbage Patch Kids or children that would have had Cabbage Patch Kids, because I think the whole thing was done by the time I had kids. Stephen Semple: You missed it? Dave Young: It happened in that liminal space between being a brother with sisters that had Cabbage Patch Kids, or being a dad. It was a big, big thing, and then it wasn't. Stephen Semple: You just missed it is what you're telling me. Dave Young: Yeah, yeah. When did they start? Stephen Semple: The big thing is when they got really big was really in the '80s is when they were massive. Dave Young: Yeah. Stephen Semple: They set ... There were three years there where they set every toy sale record known to mankind. They sold over 130 million units. Dave Young: Yeah. Stephen Semple: They're still around today, they're just not a really huge, massive thing. They're actually one of the longest running doll lines in the United States. Dave Young: Okay. Stephen Semple: But yeah, there was a period there where they were like, holy smokes, just crazy, crazy, crazy big. Dave Young: Just the fact that I know about them. I was a dumb kid in his 20s with no reason to know about them in the '80s. But I did. They were a cultural phenomenon. Stephen Semple: They were. I remember seeing on television, you would see shots of lineups at toy stores, and people going nuts trying to buy these things. It was really, really, really crazy. Dave Young: Cultural references, Tonight Show and all kinds of things. They were everywhere. Stephen Semple: Oh, yeah. They really were. They were created by a lady by the name of Martha Nelson Thomas. She was an art student. She went to the Louisville School of Art, she graduated there in '71. She wanted to create dolls that would touch people. They were handmade and they were each different. She was an artist. In art school, one of the things she did is this whole idea of what's called soft sculpture, which is about using sewing techniques and things along that lines, to create shapes, and soft items, and pillows, and things along that lines. If we think back to the '60s and '70s, dolls were all mass-produced from plastic. In the '70s, we started getting this folk art movement rising and this return to more organic forms. What she started to do was creating this dolls where the features were created by stitching. This created something soft. Dave Young: Okay. Stephen Semple: And cuddly. She called them doll babies. When she was selling them, she included an adoption certificate, she named each baby and would write down some of the characteristics. Things that the baby liked and disliked, and things along that lines. Dave Young: Right. Stephen Semple:
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Sintesi dell'editore

Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is ... Well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Colair Cooling & Heating Ad] Dave Young: Hey, welcome back to another edition of The Empire Builders Podcast. Dave Young here, alongside Stephen Semple. We're talking about empires being built, and people building fortunes and all these, I assume, serious business topics, until Stephen whispers in my ear just before we start that we're going to talk about Cabbage Patch Kids. Stephen Semple: That's right. Dave Young: I feel like this happened before my siblings and little sister's ... Between the time that I had sisters that would have had Cabbage Patch Kids or children that would have had Cabbage Patch Kids, because I think the whole thing was done by the time I had kids. Stephen Semple: You missed it? Dave Young: It happened in that liminal space between being a brother with sisters that had Cabbage Patch Kids, or being a dad. It was a big, big thing, and then it wasn't. Stephen Semple: You just missed it is what you're telling me. Dave Young: Yeah, yeah. When did they start? Stephen Semple: The big thing is when they got really big was really in the '80s is when they were massive. Dave Young: Yeah. Stephen Semple: They set ... There were three years there where they set every toy sale record known to mankind. They sold over 130 million units. Dave Young: Yeah. Stephen Semple: They're still around today, they're just not a really huge, massive thing. They're actually one of the longest running doll lines in the United States. Dave Young: Okay. Stephen Semple: But yeah, there was a period there where they were like, holy smokes, just crazy, crazy, crazy big. Dave Young: Just the fact that I know about them. I was a dumb kid in his 20s with no reason to know about them in the '80s. But I did. They were a cultural phenomenon. Stephen Semple: They were. I remember seeing on television, you would see shots of lineups at toy stores, and people going nuts trying to buy these things. It was really, really, really crazy. Dave Young: Cultural references, Tonight Show and all kinds of things. They were everywhere. Stephen Semple: Oh, yeah. They really were. They were created by a lady by the name of Martha Nelson Thomas. She was an art student. She went to the Louisville School of Art, she graduated there in '71. She wanted to create dolls that would touch people. They were handmade and they were each different. She was an artist. In art school, one of the things she did is this whole idea of what's called soft sculpture, which is about using sewing techniques and things along that lines, to create shapes, and soft items, and pillows, and things along that lines. If we think back to the '60s and '70s, dolls were all mass-produced from plastic. In the '70s, we started getting this folk art movement rising and this return to more organic forms. What she started to do was creating this dolls where the features were created by stitching. This created something soft. Dave Young: Okay. Stephen Semple: And cuddly. She called them doll babies. When she was selling them, she included an adoption certificate, she named each baby and would write down some of the characteristics. Things that the baby liked and disliked, and things along that lines. Dave Young: Right. Stephen Semple:
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