Parenting doesn't come with a manual, especially when you're raising strong-willed, highly sensitive, or neurodiverse children. In this episode, Katrina Sawa sits down with parenting coach Melissa Schulz to discuss practical strategies for reducing stress, building stronger family connections, and finding more joy in parenting. Melissa shares why every child needs a different approach, how parents can let go of guilt, and why getting the right support can change everything.

WHAT YOU'LL LEARN IN THIS EPISODE

• How to recognize when it's time to ask for parenting support.
• Why every child may need a different parenting approach.
• How guilt and overwhelm keep parents stuck.
• Why personal growth helps you become a better parent.
• The connection between parenting, entrepreneurship, and mindset.
• How coaching creates lasting change for families.

CONNECT WITH THE GUEST

Melissa Schulz is a parenting coach who helps parents of strong-willed, highly sensitive, and neurodiverse children stay calm, build confidence, and create stronger family relationships. With more than two decades of experience and firsthand parenting experience, Melissa provides practical tools that help families thrive.

Website: https://www.melissaschulz.com

Facebook: https://www.facebook.com/confidentlymommin

Instagram: https://www.instagram.com/confidentlymommin/

LinkedIn: https://www.linkedin.com/in/confidentlymommin/

Free Resource: How to Get Kids to Listen - https://www.melissaschulz.com/free-guide

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support. Use code: 200OFF for $200 off monthly at https://www.SheLevelsUp.biz

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

What do you do when it's time to let go of a successful business?

In this motivating discussion, Katrina Sawa talks with entrepreneur and franchise expert Colleen Biggs about leveling up in business and life. Colleen shares her journey from corporate success to creating a vibrant women's community and reinventing herself through franchising.

If you're feeling drawn to new opportunities or struggling with your identity, this episode highlights that growth often starts by closing one door to open another.

What You'll Learn in This Episode

• Why successful entrepreneurs aren't afraid to reinvent themselves.
• How to know when it's time to pivot your business.
• The emotional side of selling a business you've built.
• Why your identity is often the hardest thing to let go of.
• How systems and processes increase the value of your business.

Connect with the Guest

Website: https://www.beyondbasilmobilepizzeria.com/ and https://colleenbiggs.net/

Podcast: https://colleenbiggs.net/category/podcasts/

Franchise Information: https://www.beyondbasilmobilepizzeria.com/franchise-opportunity

Facebook: https://www.facebook.com/colleen.s.biggs

Instagram: https://www.instagram.com/colleenbiggs/

Connect with Katrina

Please subscribe to and review the She Levels Up Podcast:

http://www.SheLevelsUpPodcast.com

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Community: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a Strategy Session: http://www.AskKat.biz

Ready to Level Up?

If you're ready to stop overthinking, simplify your business, and build more profit with less stress, join Katrina Sawa inside the She Levels Up Mentorship.

Use coupon code 200OFF to save $200 on your membership.

Learn more at: http://www.SheLevelsUp.biz

A book is more than something to sell—it's one of the most powerful marketing and credibility tools you can have. In this episode, Katrina Sawa shares why every service-based entrepreneur should consider writing a nonfiction book, how to use it to attract clients and speaking opportunities, and common mistakes to avoid when writing and publishing your book, especially when using AI.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why a nonfiction book builds authority and attracts clients.
• The difference between a story book and a system book.
• How to leverage your book for speaking and publicity.
• Smart ways to use AI without sacrificing your authentic voice.
• The three keys to success as a profitable author.
• Why self-publishing gives entrepreneurs more control and flexibility.

EPISODE BREAKDOWN

0:00 – Welcome and why entrepreneurs need a book

4:30 – How books create credibility and clients

9:00 – Using books as marketing tools

15:00 – Avoiding AI writing mistakes

22:00 – The three keys to success as an author

30:00 – Self-publishing vs. traditional publishing

36:00 – Final thoughts and next steps

MEMORABLE QUOTES

• “A book is one of the best credibility boosters you can have.”
• “People don't hire you because of the price of the book. They hire you because of the value inside it.”
• “Write the book that supports the business you want to build.”
• “Don't let AI rewrite your voice.”
• “A book should become a marketing tool that keeps working long after it's published.”

READY TO LEVEL UP?

If you're ready to write, publish, and leverage a book to grow your business, join Katrina's Profitable Author programs or schedule a one-on-one strategy session. You can also join the She Levels Up Mentorship for ongoing coaching and business growth.

Use code: 200OFF for $200 off monthly and get in for just $97/month at www.SheLevelsUp.biz.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

Divorce may seem like the end, but it can be the start of a new chapter.

In this episode, Katrina Sawa talks with divorce coach Joyce Ayers about overcoming the pain of divorce and rediscovering oneself. Joyce shares her journey of transformation and her mission to help women rebuild confidence and redefine their identities. They discuss topics like conscious uncoupling, self-worth, and how challenging times can lead to personal growth.

What You'll Learn in This Episode

• How divorce can become a catalyst for personal transformation.
• What conscious uncoupling is and how it supports healing.
• Why many women lose their identity during marriage and rediscover it afterward.
• How limiting beliefs keep women stuck long after divorce.
• Why confidence begins with changing how you see yourself.
• Why investing in yourself creates lasting transformation.

Connect with the Guest

Joyce Ayers is a divorce and life coach who helps women navigate divorce, major life transitions, and personal reinvention with confidence and clarity. Drawing from her own experience and her training in Conscious Uncoupling, Joyce empowers women to overcome limiting beliefs, rediscover their identity, and intentionally create lives they love after divorce.

Website: https://createyourlifeafterdivorce.com/home

Free Resource: https://createyourlifeafterdivorce.com/create-your-future

Featured Book: https://createyourlifeafterdivorce.com/books

Facebook: https://www.facebook.com/joyce.ayers.395669/

Instagram: https://www.instagram.com/awakenwellnesswithinreach/

LinkedIn: https://www.linkedin.com/in/joyce-ayers-79893b85/

Ready to Level Up?

If you're ready to stop playing small and create more confidence, clarity, and profit in your business, join Katrina Sawa inside the She Levels Up Mentorship.

Use coupon code 200OFF to save $200 on your membership.

Learn more at:

http://www.SheLevelsUp.biz

Connect with Katrina

Business Coaching:

https://www.JumpstartYourBizNow.com

Book Publishing:

https://www.JumpstartPublishing.net

She Levels Up Mentorship:

http://www.SheLevelsUp.biz

Free Author Community:

https://www.facebook.com/groups/theauthorsuccesscollective

YouTube:

https://www.youtube.com/katrinasawa

If you're attracting the wrong clients or struggling to charge premium prices, your positioning may be the missing piece. In this episode, Katrina Sawa explains the four key elements of positioning that directly influence your credibility, visibility, and profitability. Learn how to strengthen your brand, improve your customer journey, package your expertise, and become the obvious choice for your ideal clients.

WHAT YOU'LL LEARN IN THIS EPISODE

• What positioning really means for entrepreneurs.
• The four elements of positioning that lead to higher-paying clients.
• How your brand design and messaging impact perceived value.
• Simple ways to build credibility and authority.
• Why your customer journey matters more than you think.
• How to package your expertise so people buy results, not sessions.
• Why confidence is essential to premium pricing.

EPISODE BREAKDOWN

0:00 – Welcome and what positioning really means

1:30 – Brand design and messaging

6:30 – Building credibility and authority

9:30 – Creating a customer journey that converts

14:00 – Follow-up strategies that keep you top of mind

18:30 – Confidence, packaging, and pricing

20:00 – Developing your own signature framework

21:00 – Final positioning recap

MEMORABLE QUOTES

• “The higher the price point, the more your positioning matters.”
• “Your website is the hub of your business.”
• “People don't buy sessions. They buy transformation.”
• “Marketing, marketing, marketing. Always be marketing.”
• “Confidence around what you're selling can make or break a sales conversation.”

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book!

Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

What does it take to build a business that can grow beyond you?

In this episode, Katrina Sawa sits down with strategic advisor and executive coach Angela Dee to discuss leadership, strategic planning, building scalable systems, and why discipline is one of the greatest advantages an entrepreneur can develop. Angela shares her journey from corporate leadership to launching her own consulting firm serving the food and agriculture industry, along with practical lessons on hiring the right people, managing priorities, and creating a business designed for long-term success.

What You'll Learn in This Episode

• Why strategic planning is critical for business growth.
• How to narrow your priorities to create greater momentum.
• The importance of documenting systems before scaling.
• Why hiring experienced team members early can accelerate growth.
• How time blocking creates more productivity and better work-life balance.
• What leadership succession means for growing companies.
• How AI is changing the agriculture and food industries.
• Why entrepreneurs must protect both their business and their family time.

Connect with the Guest

Angela Dee is the Founder and CEO of Ascend Strategic Advisory, where she serves as a strategic advisor, executive coach, and leadership consultant helping organizations navigate foundergrowth, transformation, succession planning, and change. With more than 20 years of corporate leadership experience, Angela specializes in serving leaders across the food and agriculture industry with practical strategies that create clarity, alignment, and sustainable growth.

Website: https://ascendstrategicadvisory.com

LinkedIn: https://www.linkedin.com/in/amdee/

Ready to Level Up?

If you're ready to stop overthinking, simplify your business, and build more profit with less stress, join Katrina Sawa inside the She Levels Up Mentorship.

Use code: 200OFF for $200 off monthly and get in for just $97/month!

Go to http://www.SheLevelsUp.biz now. You can cancel anytime.

Connect with Katrina

Business Coaching:

https://www.JumpstartYourBizNow.com

Book Publishing:

https://www.JumpstartPublishing.net

She Levels Up Mentorship:

http://www.SheLevelsUp.biz

Free Author Community:

https://www.facebook.com/groups/theauthorsuccesscollective

YouTube:

https://www.youtube.com/katrinasawa

Book a Strategy Session:

http://www.AskKat.biz

Are you charging less than you're worth and wondering why your business isn't growing as quickly as you'd like? In this episode, Katrina Sawa shares the mindset shifts and practical strategies that help entrepreneurs confidently raise their rates. From her own pricing journey to selling transformation instead of features, Katrina explains why undercharging is often a confidence or sales issue, not a pricing issue. If you're ready to charge what you're worth and make more money, this episode is for you.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why so many entrepreneurs undercharge themselves.
• How Katrina increased her rates from $59 to $1,000 per hour.
• The difference between a pricing problem and a sales problem.
• Why you must sell the transformation, not the service.
• How your 'Need Number' influences your pricing decisions.
• Why you should never prejudge what a prospect can afford.
• How to confidently begin raising your rates.

EPISODE BREAKDOWN

0:00 – Welcome and today's topic

0:30 – Katrina's pricing journey

3:00 – Knowing your Need Number

5:00 – Why entrepreneurs undervalue themselves

7:00 – Pricing problem vs. sales problem

8:30 – Selling transformation instead of features

10:30 – The $10,500 investment story

13:00 – Make more offers and stop prejudging prospects

14:30 – Start high, then work down

15:10 – Final thoughts and encouragement

MEMORABLE QUOTES

• “There are no rules to pricing as an entrepreneur.”
• “You get paid for the transformation, not the thing.”
• “You cannot prejudge what someone is willing to invest.”
• “The more offers you make, the more sales you'll make.”
• “Start high, then go lower. Don't start low and try to go up.”

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book! Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

Imagine if creating a thriving business meant gaining more freedom rather than more stress.

In this episode, Katrina Sawa talks with entrepreneur and real estate investor Adrienne Green about how using virtual assistants and effective delegation can help you grow your business without burnout. Adrienne reveals her journey of building and selling a successful real estate business, allowing her to travel the world with her family while empowering other entrepreneurs to design businesses that enhance their lives.

If you're eager to stop handling everything alone and want to build a business that offers more freedom and flexibility, this episode is for you.

What You'll Learn in This Episode

• How Adrienne built and sold a successful real estate business by leveraging virtual assistants.
• Why hiring the right person is more important than simply hiring someone.
• How delegation creates more time for revenue-generating activities.
• The psychology behind why so many entrepreneurs struggle to let go.
• Why systems make your business more valuable and easier to scale.

Connect with the Guest

Adrienne Green helps real estate entrepreneurs achieve freedom through virtual assistants and private lending. Having built and sold her own real estate business, Adrienne now travels the world with her family while guiding others to find similar freedom. She founded Workergenix, a virtual assistant placement service, and InvestAway, a private lending company that enables investors to build passive wealth without added workload or management.

Website: https://adriennegreen.com/

Instagram: https://www.instagram.com/arealgreen/

YouTube: https://www.youtube.com/@ARealGreen

LinkedIn: https://www.linkedin.com/in/arealgreen/

Facebook: https://www.facebook.com/ARealGreen123

Connect with Katrina

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Ready to Level Up?

If you're ready to stop playing small and build a business that creates more income, confidence, and freedom, join Katrina's She Levels Up Mentorship.

Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to http://www.SheLevelsUp.biz now. You can cancel anytime.