Episodi

  • The Digital Commerce Daily — June 23, 2026

    The Digital Commerce Daily — June 23, 2026
    Jun 23 2026
    The Digital Commerce Daily — June 23, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Samsung and Amazon are turning the TV remote into a checkout device, making shoppable CTV a real commerce channel rather than an experimental one. • With UK ecommerce growth stalling at just 1%, new data points to Benelux as the most compelling expansion market for British and European online retailers right now. • AppsFlyer raising $1 billion at a $2.7 billion valuation signals that ad measurement and attribution is one of the hottest infrastructure bets in digital commerce right now. Fun fact: The average Google Shopping ad click costs less than a first-class stamp, yet brands that invest in high-quality product feed optimization see conversion rates up to 3x higher than those running the same budget with a neglected feed — meaning the data you submit, not the bid you set, is often the actual product being sold. Most advertisers obsess over CPCs while their feed quietly determines whether they win or lose the auction before a single dollar is spent. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 22, 2026

    The Digital Commerce Daily — June 22, 2026
    Jun 22 2026
    The Digital Commerce Daily — June 22, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • StackAdapt is lowering the barrier to ChatGPT advertising just as rival Criteo makes the same move, signalling a land-grab moment for AI-native ad inventory that every performance marketer needs to watch. • Tesco's Q1 results show overall growth cooling under weak consumer confidence, but its online grocery channel is holding firm — a split that matters for UK retail media and grocery ecommerce strategy. • Albertsons is adding scripted content to its retail media network, pushing grocery retail media beyond sponsored listings into full-funnel brand entertainment — a format shift that could redefine what brands expect from a retailer partnership. Fun fact: The average abandoned cart email generates roughly 5% conversion rate — but sending a sequence of three abandoned cart emails instead of just one lifts recovered revenue by over 69%, according to Omnisend data. Most brands still send only one. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 21, 2026

    The Digital Commerce Daily — June 21, 2026
    Jun 21 2026
    The Digital Commerce Daily — June 21, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • DHL Globalmail is cutting parcel delivery from the UK to EU consumers, creating an immediate cross-border fulfilment crisis for British online retailers. • New data shows Amazon leads European online electronics with over half of sales now digital — but a non-European challenger is closing the gap in ways the market didn't expect. • Wholesale marketplace Faire is expanding beyond retail buyers to let businesses purchase products for their own operational use, a significant platform pivot that widens its addressable market. Fun fact: ASOS, one of the world's largest online fashion retailers, offers over 100 different payment methods globally — including installment plans, digital wallets, and regional bank transfers — because research showed that a mismatch between available payment options and local preferences was responsible for more lost revenue than any other checkout variable. In some markets, adding a single locally trusted payment method lifted conversion rates by double digits overnight. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 20, 2026

    The Digital Commerce Daily — June 20, 2026
    Jun 20 2026
    The Digital Commerce Daily — June 20, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A new EU regulation effective today mandates a visible order cancellation feature on every online store's app and website — non-compliance is an immediate legal risk. • Mercari Japan is launching a dedicated US app to let American shoppers buy resale goods directly from Japanese sellers, positioning itself as a cross-border recommerce marketplace. • Google is auto-enrolling eligible advertisers into new audience lists built from their own conversion data — a significant default-on change that ecommerce brands need to check their accounts for right now. Fun fact: Meta's ad auction doesn't actually sell to the highest bidder — it uses a 'total value' score that factors in estimated engagement, meaning a $2 CPM bid can beat a $10 CPM bid if the algorithm thinks users will interact more with the cheaper ad. This is why two brands in the same niche with identical budgets can see wildly different reach, and most advertisers never realize the auction they think they're winning isn't the one that actually exists. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 19, 2026

    The Digital Commerce Daily — June 19, 2026
    Jun 19 2026
    The Digital Commerce Daily — June 19, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shopify is repositioning itself as an AI-powered agency replacement for merchants, while simultaneously pushing ads into ChatGPT and Microsoft — a platform power grab that changes what it means to run a Shopify store. • Instacart is commercialising its AI shopping assistant with three new ad formats, and early data showing larger basket sizes makes this one of the most compelling retail media plays of the year. • The founder of France's original homegrown marketplace wants to reclaim PriceMinister from Rakuten just as Rakuten retreats from Europe — a potential rebirth story for French ecommerce with serious implications for sellers on the platform. Fun fact: Etsy, widely known as a handmade and vintage marketplace, now generates more than 40% of its gross merchandise sales from items that aren't handmade by the seller at all — including print-on-demand products and mass-produced goods. The platform's shift has been so significant that some of its earliest sellers have publicly protested, arguing the site has fundamentally abandoned its original identity. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 18, 2026

    The Digital Commerce Daily — June 18, 2026
    Jun 18 2026
    The Digital Commerce Daily — June 18, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Meta is directly attacking TikTok Shop's live commerce dominance by rolling out native live shopping ads and frictionless virtual card checkout across its platforms. • Adobe's latest data shows AI-referred traffic to US ecommerce sites more than doubled year-over-year in May 2026, signalling a structural shift in how shoppers discover products. • SMG has launched RMX by Plan-Apps, the UK's first retail media exchange, letting brands buy and measure across multiple retail media networks from a single platform for the first time. Fun fact: Amazon's A9 search algorithm weighs purchase velocity so heavily that a product selling just 3-5 units per day consistently can outrank a competitor with thousands of reviews but slower recent sales. This is why some brands deliberately launch with steep discounts — not to drive revenue, but purely to train the algorithm with sales momentum before returning to normal pricing. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 17, 2026

    The Digital Commerce Daily — June 17, 2026
    Jun 17 2026
    The Digital Commerce Daily — June 17, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Pentaleap and Zitcha are teaming up to close the organisational gap between retailers' ad teams and merchant teams — the structural fault line that has quietly held retail media back. • TikTok Shop is moving beyond its UK beachhead into broader European markets, and the creator-commerce infrastructure it's building is unlike anything the region has seen before. • Amazon CPCs are climbing and sellers keep doubling down on ad spend to compensate — but the data suggests the real profitability lever is conversion rate and listing quality, not bid strategy. Fun fact: Etsy generates more revenue per employee than Amazon — in 2023, Etsy's roughly 2,800 employees supported over $13 billion in gross merchandise sales, giving it one of the highest GMS-per-employee ratios of any marketplace on earth. That's a lean operation that most sprawling ecommerce giants can't touch. Hosted by Marco and Klara.
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    7 min
  • The Digital Commerce Daily — June 16, 2026

    The Digital Commerce Daily — June 16, 2026
    Jun 16 2026
    The Digital Commerce Daily — June 16, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop's European expansion — plus the imminent arrival of Rednote — signals a structural shift in how European consumers discover and buy products, moving purchase intent away from search entirely. • A trading card seller scaling physical infrastructure specifically to handle Temu volume is a concrete, ground-level data point on how Temu is reshaping third-party seller operations in the US. • New data shows Turkey is the fastest-growing ecommerce market in Europe through 2029, with Bulgaria second — reframing where the real expansion opportunity in European digital commerce actually lies. Fun fact: Costco's e-commerce business generates over $9 billion in annual sales, yet the company deliberately limits its online product catalog to fewer than 10,000 SKUs — a tiny fraction of what rivals like Walmart or Target offer digitally. The strategy is intentional: Costco's research found that overwhelming customers with too many online choices actually decreases conversion rates and erodes the sense of 'exclusive deal' that drives its entire brand psychology. Hosted by Marco and Klara.
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    7 min