Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

Steve has also written for major media publications and regularly speaks at industry events.

Time-Stamped Highlights:

(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

One-Minute Martinizing (tap here)

* * *

Please help us thank these BRANDwidth on Demand supporters:

• Musicmaster
• Radio Swag Shop
• Morning Show Boot Camp

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.

Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.

As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.

The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.

Sound that Brands Recent Blog Posts

One-Minute Martinizing (tap here)

Thanks to these supporters!

• Musicmaster
• Radio Swag Shop
• Replay Radio

Return to Brandwidth on Demand episodes

YES! Send me the free SHOW NOTES preview email

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:

• Can collaboration with record labels rejuvenate radio's influence?
• How crucial are up-tempo hits in today's audio landscape?
• Is radio's influence slipping in comparison to platforms like TikTok?
• How will the radio landscape change with different music tastes evolving including the surge of country music?"
• Is revitalizing local stations with truly local programming – the key to sustainability?

Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio.

We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it.

Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits!

Time-stamped takeaways you won't want to miss:

[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.

[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.

[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.

[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.

[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.

One-Minute Martinizing (tap here)

Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!

• Musicmaster
• Morning Show Boot Camp
• Radio Swag Shop

Return to Brandwidth on Demand episodes

YES! Send me the free SHOW NOTES preview email