In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Cheryl Pinkham, Founder of CJPC.Cheryl shares a deeply personal journey, from burnout in corporate America to building an AI-focused business centered on people, learning, and empowerment.Her mission is clear: help organizations adopt AI in a way that supports employees, not replaces them.Key takeaways:

• Why fear is often the biggest barrier to growth
• How to introduce AI without creating resistance from teams
• The importance of a people-first approach to technology adoption
• Cheryl's journey from burnout to building a purpose-driven business
• Powerful advice: “Closed mouths don’t get fed”

This episode is both a practical look at AI adoption and an inspiring story about reclaiming your path.

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Tony D’Angelo, Chief Strategy Officer at Loren Data Corp.Tony shares insights into the hidden infrastructure powering eCommerce—the B2B data exchange systems (EDI) that enable retailers, suppliers, and logistics partners to operate seamlessly behind the scenes.With decades of experience in the industry, Tony breaks down how he transitioned from IT to becoming a disruptor in the space, modernizing legacy systems and helping shape the future of supply chain technology.Key takeaways:

• What EDI is and why it powers most of eCommerce
• The “hidden” layer behind order fulfillment and supply chains
• How legacy systems are being modernized
• Why finding a niche can transform your career
• Advice: don’t be afraid to disrupt and keep learning

Whether you’re in eCommerce, tech, or operations, this episode uncovers a critical (and often overlooked) part of the industry.

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.Mike shares the origin story of Rewind—from a side project built in 2015 to a leading backup solution protecting mission-critical SaaS data for eCommerce, DevOps, productivity, and accounting businesses. He breaks down the early skepticism they faced, the moment they knew they had product-market fit, and the systems thinking required to scale.Key takeaways:

• Why ignoring early negative feedback can be the right move
• How Rewind validated demand through the Shopify App Store
• The real customer moment that proved product-market fit
• Why founders should focus on fixing systems, not just problems
• How eCommerce brands can protect mission-critical data

This episode is a must-watch for eCommerce founders, SaaS builders, and operators looking to build resilient, scalable businesses.