They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind
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They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind
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In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.Mike shares the origin story of Rewind—from a side project built in 2015 to a leading backup solution protecting mission-critical SaaS data for eCommerce, DevOps, productivity, and accounting businesses. He breaks down the early skepticism they faced, the moment they knew they had product-market fit, and the systems thinking required to scale.Key takeaways:
- Why ignoring early negative feedback can be the right move
- How Rewind validated demand through the Shopify App Store
- The real customer moment that proved product-market fit
- Why founders should focus on fixing systems, not just problems
- How eCommerce brands can protect mission-critical data
This episode is a must-watch for eCommerce founders, SaaS builders, and operators looking to build resilient, scalable businesses.
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