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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and...

Nobel prize-winner F. A. Hayek was one of the great thinkers of the 20th century, but up to now there has been no book for the non-specialist that describes his ideas and explains their significance. Eamonn Butler's clear, systematic, perceptive study fills this gap. Starting with a short survey...

Revealing the tricks leading to success that today's market wizards keep up their sleeves, The Little Book of Trading is the resource you need to get all markets working for you again. Recent events have left the average individual investor extremely dubious about playing the markets. But just...

The European Union (EU) stands out as a fascinatingly unique political organization. On the one hand, it has shown the potential for developing deep and wide-ranging cooperation between member states, going far beyond that found anywhere else in the world. On the other, it is currently in the...

#1 NEW YORK TIMES BESTSELLER “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great...

From the bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing the power of money to live a happier life Most of us don’t know how to spend money. We chase things that impress others but leave us cold. Or we save endlessly, afraid to spend on what would actually...

Read by the author, Ben Carlson "One of the greatest financial writers of this era." – Downtown Josh Brown, star of CNBC's The Halftime Report, co-founder and CEO of Ritholtz. "If you want to get better at managing your money, Risk & Reward is a must-read.” – Nick Maggiulli, author, Just...

Here's a breakthrough practical spiritual guide to achieving all your goals. For the first time ever, one of the rarely discussed formulas for building wealth and achieving success in all areas is revealed in The Attractor Factor. Popular marketing and spirituality guru Joe Vitale argues that...

Max Weber's best-known and most controversial work, The Protestant Ethic and the Spirit of Capitalism, first published in 1904, remains to this day powerful and fascinating....

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

All highly profitable firms attract competitors, and only firms that are able to keep competition at bay will earn above-average profits for an extended period of time. An economic moat - or competitive advantage - allows a company to fend off competitors and earn sustainable excess economic...

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its...

Volume Profile: The Insider's Guide to Trading was written to teach traders how to think and trade like Smart Money. Institutions are known for their ability to move and manipulate markets. By understanding their strategies, retail traders can improve their trading performance. The book covers...

The Itching Palm is a 1916 social and economic critique by William Rufus Scott. The book is a sustained attack on the practice of tipping in the United States, which Scott viewed as an imported aristocratic custom incompatible with American democratic ideals. Scott argued that tipping fostered...

Eliminate the overwhelm and stay on track with your money goals. If you struggle with the time and energy needed to manage your money, you’re not alone. So much financial advice is geared toward neurotypical brains. From checking your bank account to impulse spending and budgets that just...

Your business might be humming along fine, or it might be struggling to stay afloat. Either way, you know that your company has a lot more potential than the results show. What if you had a quick, effective way to ramp up productivity, morale, and your bottom line - a process you could begin...

You don’t have to choose between wealth and happiness—they spring from the same fountain of abundance.

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building...

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term...

Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his...