Risultati letto da "Oliver Sweet" in Tutte le categorie

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

My life has never been easy. I’ve had my fair share of pain - every moment is a fight to survive. With my brother on his deathbed, it’s up to me to provide and protect what’s left of my broken family. I do things I never thought I’d be capable of, becoming a person so hardened to the world that when I look in the mirror, all I see is a stranger. When a twist of fate lands me at rock bottom, I make the ultimate decision and give away the only thing I have left - my freedom. I belong to them now…the Beast. The Brains. The Bastard.

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...