Risultati letto da "John Lina" in Tutte le categorie

It’s 2025, and advances in gene therapy have led to the eradication of many once-common diseases. But the ability to engineer and re-engineer the brain has provoked fear – for it means that a truly artificial consciousness is within reach. The idea that humans may no longer be the only sentient species is so unthinkable that legislation is hastily passed, rigorously controlling genetic experiments. But there are certain people who seek to circumvent the law...

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.