Risultati letto da "Jeff Jarvis" in Tutte le categorie

What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?

International bestselling author and optimistic internet thinker Jeff Jarvis examines the way the Internet has changed the way we form communities, create identities, engage in commerce, and live our lives. A visionary and optimistic thinker examines the tension between privacy and publicness...

For a century, magazines were the authors of culture and taste, of intelligence and policy — until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin’s press; through their boom — enabled by new technologies — as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet.

The age of print is a grand exception in history. For five centuries it fostered what some call print culture – a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it.

“Eye-opening, thought-provoking, and enlightening.” —USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.” —San Jose Mercury News What Would Google Do?...