Risultati letto da "Alan Iny" in Tutte le categorie
1 risultato
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- Di: Luc De Brabandere, Alan Iny
- Letto da: Alan Iny
- Durata: 11 ore e 1 min
- Versione integrale
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the...
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- Letto da: Alan Iny
- Durata: 11 ore e 1 min
- Data di pubblicazione: 10/09/2013
- Lingua: Inglese
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