Mostra i risultati per autore "Niraj Dawar"
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Competing with Giants
- Survival Strategies for Local Companies in Emerging Markets
- Di: Niraj Dawar, Tony Frost
- Letto da: uncredited
- Durata: 38 min
- Versione integrale
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As protectionist barriers crumble in emerging markets around the world, multinational companies are rushing in to find new opportunities for growth. To local businesses this can seem like a death sentence. This article from Harvard Business Review explains how they can overcome - and even take advantage of - their differences.
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Competing with Giants
- Survival Strategies for Local Companies in Emerging Markets
- Letto da: uncredited
- Durata: 38 min
- Data di pubblicazione: 16/12/1999
- Lingua: Inglese
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When Marketing IS Strategy (Harvard Business Review)
- Di: Niraj Dawar
- Letto da: Todd Mundt
- Durata: 26 min
- Versione integrale
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Generale
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Lettura
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Storia
Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.
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When Marketing IS Strategy (Harvard Business Review)
- Letto da: Todd Mundt
- Durata: 26 min
- Data di pubblicazione: 10/12/2013
- Lingua: Inglese
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A Better Way to Map Brand Strategy
- Di: Niraj Dawar, Charan K. Bagga
- Letto da: Todd Mundt
- Durata: 20 min
- Versione integrale
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Generale
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Lettura
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Storia
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category.
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A Better Way to Map Brand Strategy
- Letto da: Todd Mundt
- Durata: 20 min
- Data di pubblicazione: 10/06/2015
- Lingua: Inglese
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