Risultati di "Mitch Horowitz (Foreword By) - introduction" in Tutte le categorie

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

This book is a kind of field manual for those walking through fire. It is for anyone who's been shattered―by trauma, by grief, by the long, slow erosion of purpose in a world that demands everything and gives little back. And it's for anyone who senses that there must be something more. A...