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Benjamin Graham developed "value investing", a style adopted by Warren Buffett, one of history's most successful investors. It is based on "fundamental analysis", which quantitatively compares a company's stock price to various measures of financial strength and promise. "Growth investing" is a fundamentally different style that seeks to identify tomorrow's great business successes. Learn the ins and outs, and the pros and cons, of these basic investment styles.

Jean Paul Getty and John Templeton are great examples of "bargain hunters" or "contrarians" who seek to find promising stocks that are out of favor or fashion: and therefore undervalued. Slightly different are those who study cycles and waves to determine regular and (hopefully) predictable patterns of favor and disfavor in the market.