Risultati di "Don Norman" in Tutte le categorie

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestra que la usabilidad es tan importante como la estética. Incluso los más inteligentes pueden sentirse ineptos al no saber qué interruptor de la luz o del horno hay que encender, o si hay que empujar, tirar o deslizar una puerta. La culpa, argumenta este ingenioso —incluso liberador— libro, no la tenemos nosotros, sino el diseño de productos que ignora las necesidades de los usuarios y los principios de la psicología cognitiva.

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...