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Spain - Culture Smart! provides essential information on attitudes, beliefs, and behavior in Spain, ensuring that you arrive aware of basic manners, common courtesies, and sensitive issues. This concise guide tells you what to expect, how to behave, and how to establish a rapport with your Spanish hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

In the popular imagination, Spain conjures up a picture of rapacious conquistadores, fiery flamenco dancers, and brilliant artists. All true enough - but how closely does everyday life in modern Spain conform to these dramatic stereotypes? This book explores the complex human realities of contemporary Spanish life. It describes how Spain's history and geography have created both strongly felt regional differences and shared values and attitudes. It reveals what the Spaniards are like at home and in business, how they socialize, and how to build lasting relationships with them.