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In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital - and give precise focus to your innovation efforts and strategic priorities.

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

Impacto positivo explica de forma corajosa como as empresas do futuro vão lucrar solucionando os problemas do mundo, não os criando. Pela primeira vez, o ex-CEO da Unilever Paul Polman revela como fez para aumentar o retorno de seus acionistas em 300% e ainda assim garantir que a empresa fosse a número 1 do mundo em sustentabilidade por onze anos consecutivos.

Al mismo tiempo que la compañía ocupó la posición número 1 del mundo en materia de sostenibilidad durante once años. Paul Polman revela por primera vez cómo hacerlo. En colaboración con Andrew Winston, una de las voces más inspiracionales del mundo en temas de sostenibilidad empresarial, Paul Polman, muestra a los líderes empresariales cómo enfrentarse a los mayores y más urgentes desafíos de la humanidad —el cambio climático y la desigualdad— y construir, de este modo, un negocio próspero.