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Once Upon a Toon offers a unique perspective on life behind the scenes at one of England’s most famous football clubs. No other individual has had the immense privilege of working at Newcastle United in the capacity that Paul Ferris once did: as a player between 1981 and 1986, as a physiotherapist between 1993 and 2006, and finally as a key member of Alan Shearer’s management team in 2009.

The Premier League is the most watched sports league in the world, broadcast into 188 countries and watched by 3.2 billion people worldwide. It revolutionised football, transforming the beautiful game into a multi-billion-pound business and making its biggest stars millionaires. Fever Pitch tells the inside story of the formation of the league, from the early discussions with Rupert Murdoch about how Sky could be at the heart of this new league, to the bitter rivalries and radical new managers who changed the face of football forever.