Risultati letto da "Mike Cooper" in Tutte le categorie

The Spartans of ancient Greece are typically portrayed as macho heroes: noble, laconic, totally fearless, and impervious to pain. And indeed, they often lived up to this image. But life was not as simple as this image suggests. In truth, ancient Sparta was a city of contrasts.

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life. 

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age. 

In this book, Stuart Jeffries analyzes how we got into this parlous state and wonders if the stupid, like the poor, are always with us, or if, rather, stupidity is like Japanese knotweed, difficult to root out but to be exterminated with extreme prejudice.

The impact of an asteroid led to the extinction of the dinosaurs. Could another giant cosmic missile soon be heading our way? In Target Earth, acclaimed Dutch astronomy writer Govert Schilling provides a full account of what we know, and need to know, about all the extraterrestrial matter constantly bombarding our planet—from microscopic dust particles and space debris to massive meteorites, comets, and asteroids.

When uprisings against colonial rule broke out across the world after 1945, Britain responded with overwhelming and brutal force. Although this period has conventionally been dubbed "postwar," it was punctuated by a succession of hard-fought, long-running conflicts that were geographically diffuse, morally ambiguous, and impervious to neat endings or declarations of victory. Age of Emergency traces facts and feelings about violence as torture, summary executions, collective punishments, and other ruthless methods were employed in "states of emergency."

While doing fieldwork on the remote Indonesian island of Flores, anthropologist Gregory Forth came across people talking about half-apelike, half-humanlike creatures that once lived in a cave on the slopes of a nearby volcano. Over the years he continued to record what locals had to say about these mystery hominoids while searching for ways to explain them as imaginary symbols of the wild or other cultural representations. We follow Forth on the trail of this mystery hominoid, and the space they occupy in islanders' culture as both natural creatures and as supernatural beings.

The Anglo-Saxon period, stretching from the fifth to the late eleventh century, begins with the Roman retreat from the Western world and ends with the Norman takeover of England. Between these epochal events, many of the contours and patterns of English life that would endure for the next millennium were shaped. In this authoritative work, N. J. Higham and M. J. Ryan reexamine Anglo-Saxon England in the light of new research in disciplines as wide ranging as historical genetics, paleobotany, archaeology, literary studies, art history, and numismatics.

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

 Is the West finished as a political idea? In recent years, observers have begun pointing to signs that this transatlantic community is eroding. When the European Union expanded, the classic European nation state was in decline. Now, nationalism is on the rise. Furthermore, nations within the EU are less willing to cooperate with the US on policies that require sacrifice and risks, such as using military force alongside the US. 

In this short book, Roger Scruton presents an original and radical defense of human uniqueness. Confronting the views of evolutionary psychologists, utilitarian moralists, and philosophical materialists such as Richard Dawkins and Daniel Dennett, Scruton argues that human beings cannot be understood simply as biological objects. 

In A Story of Us, they present this rich narrative and explain how the evolution of our genes relates to the evolution of our cultures. Newson and Richerson take listeners through seven stages of human evolution, beginning seven million years ago with the apes that were the ancestors of humans and today's chimps and bonobos. The story ends in the present day and offers a glimpse into the future. 

What is socialism? Does it have a future, or has it become an outdated ideology in the 21st century? This audiobook considers the major theories in socialism and explores its historical evolution from the French Revolution to the present day. Michael Newman argues that socialism has always been a diverse doctrine, while nevertheless containing a central core of interconnected values and goals: a critique of capitalism; an optimistic view of human beings; and the belief that it is possible to establish societies based on egalitarianism, social solidarity, and cooperation. 

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.  

This Very Short Introduction takes listeners into the inferno of a racing pyroclastic current, and the heart of a moving lava flow, as understood through the latest scientific research. Exploring how volcanologists forensically decipher how volcanoes work, Michael Branney and Jan Zalasiewicz explain what we do (and don't) understand about the fundamental mechanisms of volcanism, and consider how volcanoes interact with other physical processes on the Earth, with life, and with human society. 

Science is the basis of our assumptions about ourselves and our world, from ideas about our evolutionary past to our conceptions of the vast expanses of space and the smallest particles of matter. In this panoramic book, acclaimed historian of science Peter Dear uncovers the roots of such beliefs, revealing how they constitute a natural philosophy that has been developed and refined over the course of centuries—and how the world as we have come to know it was by no means inevitable.

Jeremy Peckham shows us how we have become seduced by progress, embracing AI applications for their convenience, yet unwittingly diminishing our ability to be God’s image-bearers and losing moral responsibility. Rooted in the biblical truth that humanity is created in God’s image, Masters or Slaves? explores six ways in which AI has an impact today. We are challenged where, and how, to set boundaries, both privately and as a society, in order not to fall into addiction, slavery and idolatry.