Risultati letto da "Steve Menasche" in Tutte le categorie

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. Featuring examples from leaders such as Jensen Huang and Jane Fraser, and companies from Hermès to OpenAI, this volume brings a year's worth of management wisdom right to your fingertips.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

Once you’ve been admitted to college, the next step is to develop a strategy of how to find your best life there. But for decades, Professor James T. Hamilton has seen students struggle with their college journey. Some avoid challenging experiences, follow a path of familiar expectations, and rely on shortcuts. Others aim for perfection, ignore their friends and health, labor over what subjects to study, and neglect spending time outside the classroom. The pressure to make college valuable and interesting can feel overwhelming.

Historian Erik Baker argues that the entrepreneurial work ethic has given meaning to work in a world where employment is ever more precarious—and in doing so, has helped legitimize a society of mounting economic insecurity and inequality. Where work is hard to find and older nostrums about diligent effort fall flat, the advice to "make your own job" keeps hope alive.

If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps.

Burning fossil fuels will cause catastrophic global warming: this is what top American oil executives were told by scientists in 1959. But they ignored that warning. Instead, they developed one of the biggest, most polluting oil sources in the world—the oil sands in Alberta, Canada. As investigative journalist Geoff Dembicki reveals in this explosive book, the decades-long conspiracy to keep the oil sands flowing into the US would turn out to be one of the biggest reasons for the world's failure to stop the climate crisis.

This book chronicles the creation of Everglades National Park, the largest subtropical wilderness in the United States. Prior to the park's creation, the Everglades was seen as a reviled and useless swamp, unfit for typical recreational or development projects. Park advocates drew on new ideas concerning the value of biota and ecology, the importance of wilderness, and the need to protect habitats, marine ecosystems, and plant life to redefine the Everglades. Using these ideas, the Everglades began to be recognized as an ecologically valuable and fragile wetland.

Despite the commonly held assumption that the Bible says little about the mother of Jesus, there are many indications that Mary preceded and inspired her son in fostering the emergence of a new faith community. Setting aside presuppositions, Chris Maunder returns to the New Testament to answer the question: "Who was Mary?" He re-examines the virgin conception of Jesus, Mary's contribution to Jesus' ministry, and her central role in the events of the crucifixion and the resurrection. In so doing, Maunder casts a thought-provoking new light on Mary and the women who stood alongside her.

Millions of people in our society suffer from anxiety, often unbeknownst to those around them. The pressures of modern life seem specially designed to cause anxiety, and anxiety is on the rise in recent years. The good news is that anxiety is very treatable. Pastor Jason Cusick tells the story of his own history with anxiety and offers expertise, practical guidance, and empathy. Filled with practical advice and the hope of Christ, The Anxiety Field Guide is a rich resource for both those who suffer from anxiety and those in a position to help them.

Being kind to yourself might sound simple, but self-compassion can change your life dramatically. Self-Compassion for Dummies will help you discover self-critical thoughts and self-defeating behaviors that are holding you back from fulfilling your potential and explore how you can learn to work around these things to find your way to more joy and satisfaction. When you learn to love and appreciate yourself completely, you free yourself up to achieve great things. This book will show you how!

Too often we think and teach in ways that reinforce a mind-body split. This can lead people to self-alienation, impeding holistic, healthy relationships between people, God, and each other. Body Connections takes a different approach, teaching us to see the connections between our embodied experience and faithful spiritual care.

In the courtroom, lawyers depend on rules of evidence to make their arguments. A case is made by establishing certain facts from which proof can be determined. But what happens when the truth seems to be a matter of faith? Can the legal mind discern the validity of one's belief or unbelief? Nationally recognized trial lawyer Mark Lanier turns his analytical mind to the arguments for atheism and agnosticism.

The Addams Family is creepy and kooky, but wait till you see what their creator had in his apartment. In Charles Addams: A Cartoonist's Life, meet the legendary cartoonist behind the altogether ooky Addams Family in this first biography, written with exclusive access to Charles Addams' private archives.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

Have you ever wanted to disagree with your boss in a meeting? Make a tough decision that you know will be unpopular? We all have opportunities to be courageous at work. But since courage requires risk - to our reputations, our social standing, and, in some cases, our jobs - we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to work and live - and Choosing Courage provides the moral imperative and research-based tactics to help you make better use of your courageous instincts at work.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

There are many books available on the topic of leadership, but none quite like this one. Walk Off Winning: A Game Plan for Leading Your Team and Organization to Success is the work of Steve Trimper - a college baseball coach who shares what he has learned about business through his extensive leadership experience in high-level sports. In addition to reflecting on his own failures and successes, Trimper interviews leadership experts to distill a wealth of wisdom into this valuable book.

For many years, there has been quite a bit of talk about employee engagement as a means to lift corporate profits and reduce absenteeism and turnover. However, this talk has not produced better companies. Additionally, with profit as the primary goal of organizations, most employees view any benign treatment they receive as a secondary convenience that will dissipate once corporate fortunes decline. This book turns that equation around by examining the practices of 21 companies that put the interests and needs of employees first.