Risultati letto da "Sean Pratt" in Tutte le categorie

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

The New York Times bestselling author, Dr. David J. Lieberman, introduces a wonderful right-to-the-point mini audiobook that tells listeners how to put an end to boundary issues once and for all! What do you do when the person on the other end of your "No" flat out refuses to accept your "No"? You'll discover exactly what to say as well as learn the underlying psychology that motivates them to always ask, and you to always give in! Plus, you'll learn step-by-step what you can do about it.

Communication is essential in a healthy organization. But all too often when we interact with people - especially those who report to us - we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry. Ed Schein defines Humble Inquiry as "the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person."

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

The Sound and The Fury is the story of a family of Southern aristocrats on the brink of personal and financial ruin. Set in Jefferson, Mississippi, in the first third of the 20th century, the novel centers on the Compson family, former Southern aristocrats who are struggling to deal with the dissolution of their family and its reputation. Over the course of the 30 years or so relayed in the novel, the family falls into financial ruin, loses its religious faith and the respect of the town of Jefferson, and many of them die tragically.

The 30th anniversary edition of the virtuosic, wickedly comic modern classic about the pursuit of happiness in America, with a new foreword written and read by Michelle Zauner, author of the New York Times bestselling sensation Crying in H Mart. “To my mind, there have been two great American...

Self-Hypnosis: The Complete Manual for Health and Self-Change, Second Edition offers a step-by-step guide to using hypnosis to better well-being and stronger self-control. For over two decades renowned therapist and author Brian Alman showed thousands of individuals how to use self-inductive techniques for relief from pain, stress, and discomfort. Self-hypnosis assists in meditation and fosters positive self-regard.

'A writer of virtuostic talents who can seemingly do anything' New York Times 'Wallace is a superb comedian of culture . . . his exuberance and intellectual impishness are a delight' James Wood, Guardian 'He induces the kind of laughter which, when read in bed with a sleeping partner, wakes said...

THE ACCLAIMED #1 NEW YORK TIMES BESTSELLER with over two million copies sold A must-read for all parents: the generation-defining investigation into the collapse of youth mental health in the era of smartphones, social media, and big tech—and a plan for a healthier, freer childhood. A...

As she nears the end of her life, Addie Bundren wants nothing more than to be buried in her native Jefferson, Mississippi, far from the miserable backwater surroundings of her married life. A captivating and stylistically innovative work, the narrative revolves around the grim, yet darkly humorous, pilgrimage as the Bundren family sets out to fulfill her last wish.

In his international bestseller The First 90 Days, transition guru Michael D. Watkins outlined a set of basic principles for getting up to speed quickly in new professional roles. Since that book was published Watkins has worked with thousands of leaders, helping them to accelerate their...

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

By the author of the modern classic The Black Swan, this collection of aphorisms and meditations expresses his major ideas in ways you least expect. The Bed of Procrustes takes its title from Greek mythology: the story of a man who made his visitors fit his bed to perfection by either stretching them or cutting their limbs. It represents Nassim Nicholas Taleb’s view of modern civilization’s hubristic side effects.

A lavish weekend party, a practical joke that goes murderously wrong, and stolen state secrets all transpire in The Seven Dials Mystery, by Agatha Christie. Full of her usual sly wit this clever murder mystery is a classic detective story featuring some of the characters from an earlier novel, The Secret of Chimneys: Lady Eileen (Bundle) Brent, Lord Caterham, Bill Eversleigh, George Lomax, Tredwell, and Superintendent Battle.

After the global financial panic and recession of 2007–2009, you don’t have to be president or a hedge fund manager to know that “It’s the economy, stupid.” Yet while the economy dominates the headlines, how it works and who influences it remain a mystery to most people. In The Little Book of Economics, Greg Ip, an award-winning journalist renowned for making complex economics easy to understand, walks you through how the economy really works.

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy's most celebrated intellectuals, a distinguished academic and the author of influential works on semiotics. Some years before that, in 1977, Eco published a little book for his students, How to...

Give yourself the same advantage ultra successful people have. Detect hidden information, influence people remotely, awaken your psychic powers, and unlock the real secret to a meaningful and successful life. More information means smarter decisions about health, relationships, business, and personal development. From the scientist who brought you the world famous Silva Mind Control Method now comes the ultimate ESP reference guide to help you develop your natural God-given intuition.

Analogy is the core of all thinking. This is the simple but unorthodox premise that Pulitzer Prize-winning author Douglas Hofstadter and French psychologist Emmanuel Sander defend in their new work. Hofstadter has been grappling with the mysteries of human thought for over 30 years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.

Few Hollywood films have had the impact of the original version of A Star Is Born. Released in 1937 and starring Janet Gaynor and Fredric March, it was nominated for nine Academy Awards and won two (for best original story and best cinematography). Since then, the movie has been remade three times, attesting to its continued allure. But none have matched the genius and wit of the original.