Risultati letto da "Steve Menasche" in Tutte le categorie

Autism for Dummies is a comprehensive guide exploring the full spectrum of autism experiences. This essential resource deepens understanding for self-advocates, parents, educators, and professionals, fostering respect and acceptance for all individuals on the autism spectrum. It acknowledges the vastly different abilities and support needs among autistic individuals, portraying these experiences with depth and empathy.

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Warren Buffett is perhaps the most accomplished investor of all time. The CEO and chair of Berkshire Hathaway has earned admiration for not only his financial feats but also the philosophy behind them. Todd A. Finkle provides striking new insights into Buffett's career through the lens of entrepreneurship. This book demonstrates that although Buffett is thought of primarily as an investor, one of the secrets to his success has been running Berkshire as an entrepreneur.

In the 30th Anniversary Edition of The Warren Buffett Way, celebrated author and investor Robert Hagstrom delivers the definitive version of his bestselling compendium of the investment strategies made famous by Warren Buffett. The Warren Buffett Way describes the twelve investment tenets of Warren Buffett's strategy called business-driven investing and his distinct approach to managing a portfolio of businesses.

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

From medieval robots and Boolean algebra to facial recognition, artificial neural networks, and adversarial patches, this fascinating history takes listeners on a vast tour through the world of artificial intelligence. Award-winning author Clifford A. Pickover explores the historic and current applications of AI in such diverse fields as computing, medicine, popular culture, mythology, and philosophy, and considers the enduring threat to humanity should AI grow out of control. 

A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one-year anniversary of the Trump presidency. 

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders - often including a square jaw, a deep voice, and extroversion - are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

Burning fossil fuels will cause catastrophic global warming: this is what top American oil executives were told by scientists in 1959. But they ignored that warning. Instead, they developed one of the biggest, most polluting oil sources in the world—the oil sands in Alberta, Canada. As investigative journalist Geoff Dembicki reveals in this explosive book, the decades-long conspiracy to keep the oil sands flowing into the US would turn out to be one of the biggest reasons for the world's failure to stop the climate crisis.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism. 

Innovation doesn't just happen. You need to lead it. Discover the three critical roles leaders must play in driving—and scaling—innovation. Constant tech disruption. Unrelenting economic volatility. Radically shifting demographics and work norms. More than ever, we need to innovate amid...

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. Featuring examples from leaders such as Jensen Huang and Jane Fraser, and companies from Hermès to OpenAI, this volume brings a year's worth of management wisdom right to your fingertips.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. 

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.  

The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; and more.

In Copyright: What Everyone Needs to Know®, Neil Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyright's present and future.

Blending history and cutting-edge economic analysis, and writing in lively and jargon-free prose, Saez and Zucman dissect the deliberate choices (and sins of indecision) that have brought us to today: the gradual exemption of capital owners; the surge of a new tax avoidance industry; and the spiral of tax competition among nations. With clarity and concision, they explain how America turned away from the most progressive tax system in history to embrace policies that only serve to compound the wealth of a few.