Titoli in Marketing

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Worin besteht das Geheimnis hinter dem märchenhaften Aufstieg des chinesischen Vorzeigeunternehmens Alibaba? Ist es Jack Ma, sein schillernder Gründer, oder etwa ein besonderer Algorithmus? Ming Zeng verrät uns: Es ist die Strategie des Smart Business, das auf maschinellem Lernen, Algorithmen und künstlicher Intelligenz beruht. Ming Zeng legt dar, wie Alibaba neue Technologien dazu verwendet, das Entscheidungsverhalten zu verbessern und konkrete Handlungsschritte daraus abzuleiten.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Dietro l’arredamento c’è un mondo fatto di storie e di persone carismatiche. Le loro menti hanno dato danno un contributo alla concezione di arredamento che è nelle nostre case.Negli episodi di ArredaMenti, Giada Tamburini, Founder di Arredo Cucine Accademy, incontra i protagonisti dell'arredamento ed insieme a loro approfondisce storie, esempi, consigli ed esperienze.CREDITSArredaMenti è un podcast di Giada Tamburini prodotto da Podcast Italia Network Musiche: Epidemic Sound ed EnvatoSOCIALhttps://www.instagram.com/arredocucinaacademy/DIRITTIÈ vietata qualsiasi utilizzazione, ...

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Imagine a system that allowed you to make money almost effortlessly, so that you could spend your time with friends and family, follow your dreams, or pursue other goals without worrying about where your next paycheck is coming from. Now imagine if all you needed to make that happen were a computer and an Internet connection. If you can imagine it, you can achieve it - with Your Portable Empire.

ThinkUp presents practical and immediately applicable Hospitality Revenue Management best practices - including exercises that make it happen. Topics will include: revenue managementprofit optimizationsales, marketing and revenue convergencetotal revenue management Join us weekly to keep pace with Hospitality Revenue Management! DOWNLOAD SHOW NOTES

Marketing and Social Media Expert Dawn Renshaw, founder of Stoney Creek Social Media, brings insights and practical information to business and marketing leaders, with a kindness focus. Dawn discusses trust building and loyalty using empathy, generosity and respect.

Vždy si vybereme jedno téma které s námi rezonuje v oblasti video marketingu a budování osobní značky hlavně s ohledem na YouTube a společně probereme jaký na něj máme názor, jak ho vnímáme a řekneme si nějaké tipy na které jsme přišli při naší cestě.

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.

Podcast o moderních marketingových strategiích se zaměřením na Generative Engine Optimization (GEO) a optimalizaci pro AI vyhledávačes https://jaksedostatdomedii.cz O čem podcast je: Tento podcast zkoumá, jak se mění způsob, jakým lidé hledají informace online. Diskutujeme strategie pro optimalizaci obsahu pro AI platformy jako ChatGPT, Perplexity.. Témata, která pokrýváme: • Základy Generative Engine Optimization (GEO) • Rozdíly mezi tradičním SEO a optimalizací pro AI • Strukturovaná data a jejich implementace • Content strategie pro AI parsování • EEAT ...

Join brothers Harry and Daniel on Unqualified Leads as they break down what really drives growth in the world of B2B marketing. Drawing on years of hands-on experience scaling businesses through performance-led strategies, each weekly episode delivers sharp insights, practical advice, and proven tactics. From optimising full-funnel efficiency to mastering targeted campaigns, Unqualified Leads gives you the frameworks and thinking needed to turn marketing into measurable business results.

Ask an Expert is a podcast where we sit down with people who’ve actually done the work — breaking down real campaigns, real decisions, and what actually moves the needle in modern SEO, AI search, and growth. You can visit our site here: https://www.embarque.io/

Parfois, la communication respire, et quand elle le fait, ça donne " Entre Spots » , le nouveau podcast où communicant, dircoms, agences et producteurs croisent leurs visions et leurs doutes. Ici, on parle de l’entreprise sans maquillage, sans la vendre, juste en la racontant. On explore la sincérité quand elle devient un levier de marque, on s’aventure du côté de l’émotion pour une stratégie qui nous ressemble, on questionne la communication interne comme fil conducteur d’une culture commune , on progresse sur les terrains sensibles – l’éthique, le handicap, l’...

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