Titoli in Marketing

Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse audiolivro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.

Junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.

Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

È interessato alla gestione del marketing, ma ha bisogno di una sintesi delle nozioni di base per comprenderla correttamente e valutare da solo le opportunità? Allora questa guida è esattamente ciò che le serve: Una gestione intelligente del marketing è uno strumento importante per la costruzione del marchio e la fidelizzazione sostenibile dei clienti.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

Develop the techniques of a million dollar earner by using these trusted methods from top MLM leaders. Let best-selling author Chris Widener share his views on achieving success in this lucrative field, as the legendary business philosopher Jim Rohn personally mentored Chris Widener in succeeding in business. Then, one of America’s youngest multi-millionaires will share his proven system for achieving results. Ryan Chamberlin achieved a million + dollar income in his early 20’s as a result of using this system for prospecting. Put these tools to use in your business, and get on-track to building wealth with your prospects and downline.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Work is changing faster than most institutions can adapt. We’re living through the greatest shift in work, education, and opportunity in modern history. Degrees are being questioned. AI is rewriting job descriptions. And the rules of employability are changing faster than most people realise. This is a show about talent, leverage, and long-term thinking. Each week, we explore how individuals become irreplaceable, how companies attract high performers, and how education must evolve to stay relevant. If you care about building a career — or building a team — that lasts, you’re in the ...

THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and ...

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Successful working actors need to be great at personal branding, networking, marketing and selling themselves. AND successful entrepreneurs need to be great at personal branding, networking, marketing and selling themselves. Each episode features advice from successful working actors in Hollywood for today’s entrepreneurs. If they can make it in Hollywood you can make it as an entrepreneur!

Boxmark Digital shares practical ideas for growing businesses with marketing, automation, and content that builds trust. In short episodes, we discuss applicable strategies: positioning, online reputation, advertising, funnels, local SEO, and processes for selling better without complicating things. More information and services: https://boxmarkdigital.com/

Inspired by the many paths that cross on our campus, this podcast brings together stories from faculty, staff, students, alumni, families, and community members—connecting you to life at Sioux Falls Christian School in Sioux Falls, South Dakota. Each conversation offers a unique perspective on what it means to Love, Grow, Go, and Glorify.

RECLAIM est le podcast des femmes qui dirigent - ou qui décident enfin de le faire pleinement. Celles qui veulent un business ambitieux, structuré, solide. Un business qui grandit sans les engloutir… et qui ne dépend pas uniquement de leur présence. C’est pour vous si vous avez déjà bâti quelque chose de fort, mais que vous sentez que votre prochain cap ne demande pas plus d’efforts : il demande une autre posture, une autre place, une autre manière de diriger. Ici, on parle de leadership au féminin, de décisions stratégiques, de structuration et de vision. On parle de diriger ...

Who has power in the brand-customer relationship and what happens when you redistribute it?The Governance Gap is the podcast that asks the question no one in business is asking yet. Every episode, host Alex sits down with founders, CEOs, and brand innovators across fashion, sport, food, tech, and the creator economy to explore what happens when brands stop talking at customers and start governing with them.This isn't another customer experience podcast. This isn't a growth hacking show. The Governance Gap is the only podcast exploring the structural shift from passive consumption to active ...

The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities of the retail world.Great ideas usually start with a hunch and a conversation with someone you trust. In an industry where leaders wear a dozen different hats—bouncing between suppliers, ...

Be the Answer is the AEO show for founders and marketers who want to get cited by AI assistants like ChatGPT, Perplexity, and Google’s AI Overviews. Each episode delivers tactical, no‑fluff playbooks to make your brand the answer AI recommends.

Im Podcast Sales System zeige ich dir, wie du mit einem eigenen Podcast Vertrauen aufbaust, Einwände auflöst und planbar neue Business-Kunden gewinnst. Du bekommst klare Ansagen, verkaufspsychologische Strukturen und eine einfache Umsetzung, die dir Zeit spart und deine Akquise umdreht. Für Unternehmer, die nicht mehr erklären wollen, sondern überzeugen.