Titoli in Marketing

"Re_Invertising". Ovvero, se la pubblicità cambia il suo senso di marcia. Edizione speciale decimo anniversario. Paolo Iabichino, noto anche come Iabicus, direttore creativo e pubblicitario tra i più accreditati nel panorama della comunicazione, ripercorre i sentieri che nel 2010 lo portarono a definire un nuovo concetto di advertising. Dieci anni dopo l'uscita di Invertising l'autore legge i passaggi più importanti della propria opera integrandoli con esperienze e riflessioni nate dallo sguardo attento sul presente.

A podcast designed to help the curious beginner better understand what ChatGPT is and how to make it best work for them

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.

Il marketing relazionale è un campo fondamentale del marketing che ha come obiettivo la creazione, lo sviluppo, il mantenimento e il miglioramento delle relazioni tra azienda e consumatore. Le strategie del marketing relazionale sono basate sulla centralità del cliente, con il quale l'impresa deve stabilire relazioni durature, tenendo in considerazione i valori dell'individuo/ cliente, la società e l'ambiente culturale in cui l'azienda è attiva e in cui il cliente vive.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Dedicato ai marketers, ai ribelli, ai creativi. Un podcast per chi è alla ricerca di idee e competenze non ordinarie per vivere fuori dall’ordinario. Questo podcast è distribuito da VOIS.

Futuri Sostenibili è un podcast incentrato sulla transizione ecologica e sul business sostenibile. Una serie di chiacchierate per indagare i molteplici aspetti che si nascondono dietro al concetto di sostenibilità.

How many times have you been told “that will never work”?  Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs. Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively ...

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

"Verkaufsgespräche - Marketing meets Sales"! In diesem Podcast tauchen wir ein in die Welt von Marketing und Vertrieb. Deine Gastgeber Christian Pudzich (Marketing-Experte) sowie Christoph Kuboth (Vertriebs-Profi), teilen in jeder Folge Einblicke, Ideen sowie Praxisbeispiele, um die Synergie zwischen Marketing und Vertrieb zu maximieren. Wie können Marketingstrategien den Vertrieb optimal unterstützen? Wie kann der Vertrieb die Marketinginitiativen effektiver nutzen? Mit welche Herausforderungen und Chancen sind Marketing- bzw. Vertriebsteams heute konfrontiert. Diese und viele weitere ...

Your Girl is the only podcast for 6–7 figure coaches who want to scale their online business, master high-ticket sales, and build their dream brand through podcasting.Hosted by Marie Walker, founder of Your Girl Media — a boutique agency helping coaches hit their dream numbers through podcast production, sales strategy, and systems that scale.This podcast is for business coaches , mindset coaches , spiritual coaches , and relationship coaches ready to grow their income, expand their impact, and lead like a CEO. Marie and her expert guests share behind-the-scenes strategy, content creation ...

Questa guida ti insegnerà ad utilizzare i migliori strumenti di Digital Marketing. Si parla di Seo, Google Ads, Facebook Organico e Ads, Instagram, Tik Tok, Landing Page, Copywriting, Analytics, Email Marketing, Lead Generation e Affiliate Marketing. Questo audiolibro è una introduzione al mondo del marketing digitale, raccontandoti le giuste strategie e le migliori tecniche per iniziare da subito la tua carriera nel digital marketing anche con piccoli budget.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Se pensi che la vendita sia solo per i "fenomeni", questo è il podcast che fa per te. In ogni episodio, scoprirai come la comunicazione efficace sia la vera chiave per il successo, non solo negli affari, ma in ogni aspetto della vita. Ti guideremo attraverso strategie concrete, tecniche di persuasione etica e le migliori pratiche per trasformare le tue parole in risultati tangibili. Abbandona le formule magiche e impara a costruire relazioni solide, a capire i tuoi clienti e a vendere con autenticità. Ascolta ora e trasforma il tuo modo di comunicare.Diventa un supporter di questo podcast: ...

ao! 🍝 Mi chiamo Lorenzo, piacere, mangio e parlo di cibo. Tipo, conosci la storia della banana che ha ribaltato una democrazia? E quella di un orfano che è diventato un pizzaiolo miliardario e dell’ovetto kinder che ha terrorizzato l’America? Se vuoi conoscere i sogni impossibili e gli incubi più belli dietro al cibo che mangi tutti i giorni, mi trovi qui con un nuovo episodio ogni 2 martedì. Questo podcast fa parte dell'universo di VOIS. Per scoprire di più, segui @vois.fm su Instagram o visita il sito https://vois.fm/ — 📩 Per Collaborazioni o Sponsorship: sales@vois.fm