Titoli in Comunicazione aziendale

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity...

An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows you...

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in...

A breakthrough book on the transformative power of collaborative thinking. Includes a PDF of charts and graphs to help determine your personality type as well as tips on how to work better with other personalities. Collaborative intelligence, or CQ, is a measure of our ability to think with...

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it...

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy...

For more than twenty-five years, small-talk expert Don Gabor has helped thousands of people communicate with wit, confidence, and enthusiasm with his bestseller How to Start a Conversation and Make Friends. This newly revised and updated edition combines classic techniques in the art of...

- Have you ever been put on the spot and kicked yourself later for not having a substantial, confident response? - Have you ever lost out on a promotion because you didn't get along with your colleagues or boss? - Have you ever blanked when delivering a speech or a presentation? Saying the right...

El coautor best seller del legendario El mánager al minuto y una exejecutiva de Twitter unen fuerzas para crear una guía esencial para crear poderosas relaciones de enseñanza. Mientras que la mayoría de personas concuerda que tener un mentor es algo bueno, no saben cómo encontrar o...

«Si un desempeño pobre está atacando a su empresa, no se deje atrapar. Saque provecho de ¡Cierre las brechas!». —Harvey Mackay, autor del best seller del New York Times Nada entre tiburones sin que te coman vivo «Este libro describe un enfoque, un marco para la acción y unas...

Negociación es un elemento esencial de casi todas nuestras interacciones —personalmente y profesionalmente. Es parte de cómo establecemos relaciones, trabajamos juntos y encontramos soluciones para nuestros clientes, nuestras organizaciones y nosotros mismos. Sencillamente, quienes no...

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up. An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting...

In his over twenty-year career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headquarters for the Iraq War to Yemen in an effort to avert the Yemeni Civil War, from the Guantanamo Bay terrorist detention facilities in Cuba to the Horn of Africa's command center for anti-pirating activities. Communicating Under Fire provides the needed mindset, strategies, and communication moves that anyone with a reputation worth defending will need when—not if—their crisis moment arrives.

WIE MAN ARABISCHE BUSINESSFREUNDE GEWINNT Wer Kultur ignoriert, verliert den Raum, bevor die Verhandlung beginnt. Sie glauben, Sie verhandeln über Preise. Sie glauben, Sie präsentieren ein Produkt. Sie glauben, der Vertrag entscheidet. Falsch. Die meisten internationalen Geschäftsbeziehungen...

Have you ever received an email that made your heart beat faster or spiked your blood pressure? We all know we're not supposed to respond right away, but how you respond will either increase or decrease the hostility and conflict. Hostile and undermining emails, letters, texts, and conversations can drain inordinate amounts of time, emotional energy and expense in the workplace. For over a dozen years, the BIFF method of communicating in writing has helped thousands of people calm conflicts and create clear communication in response to misinformation, blame, and unnecessary anger.

Whether you're a top-shelf corporate escapee, a fed-up middle manager or a young entrepreneur the e-ttraction method can help you set up a business to achieve your life goals. The 12-step process is separated into three sections to Understand who you are and what you want to achieve, to Build the strategy and assets for your new business, and finally to Leverage your unique assets into a realistic and manageable business model.

في كتاب 'لا تأكل بمفردك'، يضع المؤلف الأمريكي كيث فيرازي الخطوات التي استخدمها للتواصل مع آلاف من الزملاء والأصدقاء، والأشخاص الذين ساعدهم والذين ساعدوه. يدور...

When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: "What is the best use of my time?" The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts.

From Pitch to Profit reveals how you can win more clients and grow your business using The Infinite Sales System®: a strategic, tried-and-tested process that follows the same expert techniques used by the world’s best negotiators. Successful business is not about an aggressive used-car-sales approach. It’s about one-on-one communications that lead to trust and partnership. From Pitch to Profit gives you the strategies and easy-to-learn skills you need to build the genuine relationships that lead to higher sales and revenue.

British business journalist and management theorist Des Dearlove delivers an insightful and practical discussion of how firms can build meaningful and authentic connections with their employees, encouraging productivity, improving talent retention, and creating an enduring competitive advantage. You'll find out why the latest peer-reviewed research lends support to the notion that it is the nature of interpersonal environments—and not compensation—that many employees consider to be the most impactful when they're deciding whether to exit a job.