Titoli in Comunicazione aziendale

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Meetings don't have to be a waste of time. When managed right, they are a powerful tool for solving problems, making decisions, exchanging ideas - and getting results fast. Based on years of experience in consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings - and what doesn't. Now he reveals simple, proven ideas you can use to make meetings shorter, more effective, and more satisfying to everyone in attendance.

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

Most everyone has something they are passionate about. But without the ability to actually effect change...things just stay the same. In order to truly inspire change, we need to be able to effectively explain the problem, inspire people to join us, create a vision for the new reality, and then motivate people to take the actions that lead to the change. Inspiring change requires charisma - the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience.

These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires’ experience and abilities match the demands of the positions they’re filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances.

The Etiquette Edge gives you a crash course on modern business manners. New advice explains how to navigate sticky situations at work, including digital interactions that are easy to misinterpret - and hard to mend. From interviewing etiquette and dress codes to working in close quarters and communicating upward, you'll master the essentials of making a great impression and building relationships.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

Your friend's mother-in-law is visiting from Korea. When greeting her, do you bow, shake hands, or kiss her on both cheeks? The meeting with his international customers is going well for the corporate president - until he gives the thumbs-up sign. Why? Discover the answers in this incisive, award-winning guide to etiquette, now thoroughly revised to reflect today's truly multicultural society.

Every day, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport.

 Top Dog will teach you how to lead in all your interactions so you can get more of what you want more often.  

Working from Home: Making the New Normal Work for You provides listeners with a detailed strategy on how to turn working from home into a powerful career choice. Author and Salesforce executive Karen Mangia teaches listeners how to: build the future of work in any kind of space: ideas for your home office that fit anywhere; create personalized time management routines designed specifically for remote productivity, impact, and balance - even while wearing your sweatpants; deal with Zoom fatigue; and more.

Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them. 

George Bernard Shaw once famously said, "The single biggest problem in communication is the illusion that it has taken place." Although he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like paradigm shift, synergy, net-net, form factor, and optics. Others think that they're being clever. 

Extraordinary Outcomes presents an innovative approach to thinking and planning, giving leaders a playbook for dealing with uncertainty. Written by internationally recognized authorities on problem solving and creativity in organizations, this audiobook provides an alternative outlook on business strategy and people management for leaders navigating uncertain waters, where the future is anything but guaranteed.  

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level. 

In the fast-paced world of today, where time is limited and notifications are incessant, concise and effective communication has never been more critical. In this context, Hearts, Minds & Wallets introduces the Tools & Templates (TnT) for Dynamite, Dynamic Dialogue. This compact and results-focused book shares relatable narratives demonstrating these models in action.

Emotional Intelligence or Emotional Quotient (EQ) is increasingly being recognized as a key determinant to professional success in today's high-stress environment. Acclaimed as a prime mover on the subject, Emotional Intelligence at Work has seen four editions and has been translated into...